January, 2018

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How to Navigate Signing a New Reseller Partner in Your Industry

Impartner

“Before I begin examining the resellers, I take a look at my own business and what sets it apart.” [click_to_tweet tweet=”How to Navigate Signing a New Reseller Partner in Your Industry – ” quote=”How to Navigate Signing a New Reseller Partner in Your Industry – ” theme=””]. So, you signed a new reseller partner.

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How Super CAMs Can Create the Perfect Sales / Enablement Balance in 2018

Successful Channels

The tension between short-term channel sales target achievement and medium-term partner enablement has never been greater. At the end of 2017, I overheard a VP of channel sales saying to his CAM team “you can invest in enabling your partners as long as you are achieving your sales targets.”. Any long service CAM knows how funny that quote is. It is simply not possible to achieve your partner sales targets if you are not equally investing in enabling your partners for success.

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The Partnership on AI is Hiring

Partnership on AI

The Partnership on AI (PAI) is growing, and currently hiring for four critical roles: Chief Operating Officer, Director of Research, Director of Partnerships, and Program Associate. (Check out all open positions here.). Established in 2016, the Partnership on AI works to study and formulate best practices on artificial intelligence (AI) technologies, advance the public’s understanding of AI, and to serve as an open platform for discussion and engagement about AI and its influences on people and

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Where SaaS is Taking the Channel in 2018

Impartner

” When it comes to SaaS in the channel, the biggest trend and threat for 2018 and beyond is verticalization.” SaaS/cloud adoption was very strong in 2017, reaching $46.3 billion by year’s end, Gartner predicts. As adoption increased, the IT services channel has been forced to move quicker in its own adoption, service creation and sales of SaaS/cloud products.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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Impartner Continues Expansion of Leadership Team

Impartner

FOR IMMEDIATE RELEASE. Former Cisco security sales VP John McCurdy takes helm as CRO. SILICON SLOPES, UTAH — JANUARY 25, 2018 — Impartner, the world’s largest and fastest-growing pure-play Partner Relationship Management (PRM) company, today announced the appointment of John McCurdy, former Cisco VP of Americas, Global Security Sales Organization, as chief revenue officer.