January, 2018

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The 3 Biggest Lies Channel Executives Tell Themselves Every Year

Successful Channels

According to this year’s YouGov ([link] survey on New Year’s resolutions, the number one response was to lose weight and the second was to exercise more. We all know why we make these annual commitments. We want to look better, live longer and be healthier. Losing weight and exercising are on most people’s minds throughout the year but changing personal behavior and taking action is elusive.

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How to Navigate Signing a New Reseller Partner in Your Industry

Impartner

“Before I begin examining the resellers, I take a look at my own business and what sets it apart.” [click_to_tweet tweet=”How to Navigate Signing a New Reseller Partner in Your Industry – ” quote=”How to Navigate Signing a New Reseller Partner in Your Industry – ” theme=””]. So, you signed a new reseller partner.

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The Partnership on AI is Hiring

Partnership on AI

The Partnership on AI (PAI) is growing, and currently hiring for four critical roles: Chief Operating Officer, Director of Research, Director of Partnerships, and Program Associate. (Check out all open positions here.). Established in 2016, the Partnership on AI works to study and formulate best practices on artificial intelligence (AI) technologies, advance the public’s understanding of AI, and to serve as an open platform for discussion and engagement about AI and its influences on people and

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Where SaaS is Taking the Channel in 2018

Impartner

” When it comes to SaaS in the channel, the biggest trend and threat for 2018 and beyond is verticalization.” SaaS/cloud adoption was very strong in 2017, reaching $46.3 billion by year’s end, Gartner predicts. As adoption increased, the IT services channel has been forced to move quicker in its own adoption, service creation and sales of SaaS/cloud products.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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How Super CAMs Can Create the Perfect Sales / Enablement Balance in 2018

Successful Channels

The tension between short-term channel sales target achievement and medium-term partner enablement has never been greater. At the end of 2017, I overheard a VP of channel sales saying to his CAM team “you can invest in enabling your partners as long as you are achieving your sales targets.”. Any long service CAM knows how funny that quote is. It is simply not possible to achieve your partner sales targets if you are not equally investing in enabling your partners for success.