April, 2019

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Understanding Market Research

Ground Floor Partners

Market Research: The action or activity of gathering information about consumers’ needs and preferences. (Google Dictionary). Entrepreneurs often perform “market research” by simply searching for similar products or services through online search engines. Look at a few competitors, find out what their pricing is, find out where they are selling their products and services, and look up a few customer reviews.

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Artificial Intelligence Research and Ethics Community Calls for Standards in Criminal Justice Risk Assessment Tools

Partnership on AI

The Partnership on AI Publishes Report Documenting Minimum Requirements for Responsible Deployment. San Francisco, CA, April 26, 2019 – The Partnership on AI (PAI) has today published a report gathering the views of the multidisciplinary artificial intelligence and machine learning research and ethics community which documents the serious shortcomings of algorithmic risk assessment tools in the U.S. criminal justice system.

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Channeltivity Customers Named ‘5 Star Partner Program’ by CRN

Chaneltivity

CRN, a leading publication focused on the IT channel, has announced their 2019 Partner Program Guide , and Channeltivity is proud to congratulate 7 of our customers for being selected as a 5-Star Partner Program. The 2019 5-star ratings are based on a program’s investments in program offerings, partner profitability, partner training, education and support, marketing programs and resources, sales support and communication. .

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NEC partner Entel Systems, Inc. Finds the ZINFI Partner Portal a Game-Changer in Automating High-Volume Email Marketing Workflows

ZinFi

Entel Systems uses the ZINFI partner portal to send thousands of emails at a time to increase brand awareness and generate interest in NEC telecommunications solutions Download Success Story PDF Challenges Entel faces a relatively saturated market for telephone and telecommunications solutions companies. In the New York/New Jersey area, small startup organizations offering telecom systems abound.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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Top Channel Chiefs Descend on Park City for ImpartnerCON19, Debate Channel Strategy for 2020 and the Decade Beyond

Impartner

FOR IMMEDIATE RELEASE. Fourth annual gathering now largest vendor-led event for channel chiefs worldwide, mirrors Impartner’s 10x growth in new customer logos in same time period. Headliners include analysts from top firms and customers outlining best practices using Impartner to drive revenue including Autodesk, CommScope, Fortinet, JDA and Smartsheet.

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Bradley Pulverizer

Compass Point

Ready to build a business that can run without you? . Register for a ValuePoints Workshop! BRADLEY PULVERIZER. Lehigh Valley owner of global manufacturing business works on crafting his next chapter. Business Challenge: A business owner of a niche industrial equipment manufacturing company faced a dilemma. The 100-plus-year-old global company had stalled revenues, lacked clarity in its growth plan and poor communications between its US and UK office.

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Report on Algorithmic Risk Assessment Tools in the U.S. Criminal Justice System

Partnership on AI

The post Report on Algorithmic Risk Assessment Tools in the U.S. Criminal Justice System appeared first on The Partnership on AI.

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SALES AND MARKETING: TWO CRITICAL PARTS OF GETTING AND KEEPING CUSTOMERS By Paul Riecks

Dinkel Business Development

Marketing and Sales are two critical functions in every business. They are true corporate siblings and siblings do not always get along. Working together, Marketing and Sales generate customers and help to keep them. Since you cannot eliminate conflict in an organization, what you can do is harness it to clarify ideas and strategies for selling your company’s products or services.

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NEC Partner Entel Systems, Inc. Automates High-Volume Email Marketing with the Help of the ZINFI Partner Portal

ZinFi

Reaching a large audience with minimal effort has become a key strategy for Entel Systems as it seeks increased brand awareness and efficient lead generation Pleasanton, CA April 30, 2019 ZINFI Technologies, Inc. , a company leading the definition and creation of Unified Partner Management (UPM) solutions, today announced that NEC Corporation of America (NEC) partner Entel Systems, Inc. has been using the ZINFI partner portal for two years to dramatically streamline its email marketing program

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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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The Easiest Way to Sack your Boss!

Company Partners Blog

Venturing out on your own can be a daunting task. Your nine to five brings with it a certain security net, however, the only way to achieve your dream is to take the leap and become your own boss! In order to make sure that you are successful in this endeavour, though, it is important that you find the option that is right for you. Because, despite what you may think, there is more than one way to become a successful entrepreneur.

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Engagement & Loyalty the Frank Sinatra Way

Channel Assist

Here’s some thoughts on both engagement and loyalty for any organization trying to make a long-lasting and prosperous “marriage” the Sinatra way.

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What are AI’s Real-World Impacts on Labor and the Economy?

Partnership on AI

Announcing The AI, Labor, and the Economy Case Study Compendium. The impact of artificial intelligence (AI) on the economy, labor, and society has long been a topic of debate — particularly in the last decade — amongst policymakers, business leaders, and the broader public. Estimates of its current and imminent labor and productivity impacts have varied widely, often reaching contradictory conclusions.

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When Is It Appropriate to Publish High-Stakes AI Research?

Partnership on AI

By Claire Leibowicz, Steven Adler, and Peter Eckersley. While openness is a long and deeply held value in AI research — for instance, the Partnership on AI (PAI) has a commitment to open research in its foundational tenets — it has to some extent been in tension with recent precautionary efforts to mitigate the potential unintended consequences and malicious uses of new machine learning technology. .

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How to Build Competitive Channel Programs: Advice from 7 Channel Experts

The tech world is crowded. And that means the stakes for channel management have never been higher. How do you cut through the noise? Are SPIFFs, business plans, and marketing development funds really worth it? Get real-world, boots-on-the-ground insight into what it takes to build a partner relationship management motion that attracts, trains, retains, and motivates the right partners.

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AI, Labor, and the Economy Case Study Compendium

Partnership on AI

The post AI, Labor, and the Economy Case Study Compendium appeared first on The Partnership on AI.

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Enterprise Technology International Uses the ZINFI Partner Portal to Reach New Customers and Generate Awareness

ZinFi

Enterprise Technology International Uses the ZINFI Partner Portal to Reach New Customers and Generate Awareness of Its IT Services Offerings through Integrated Campaigns Download Success Story PDF Challenges The main challenge ETI faces in marketing its solutions is finding effective ways to communicate with prospective customers and begin a conversation about their needs.

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Enterprise Technology International Uses ZINFI Partner Portal to Automate and Integrate Email, Microsite and Social Marketing Campaigns

ZinFi

Web-based partner portal makes it easy to leverage co-brandable, customizable marketing assets from a major global technology vendor to reach new prospects through multiple channels Pleasanton, CA April 23, 2019 ZINFI Technologies, Inc. , a company leading the definition and creation of Unified Partner Management (UPM) solutions, today announced that Enterprise Technology International (ETI)a Colorado-based IT consulting and services company providing cloud services and IT solutions to small a

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360 Profit Masters Generates Promising New Leads with the Help of the ZINFI Partner Portal and ZINFI’s Partner Marketing Concierge Service

ZinFi

Partner marketing concierge service helps 360 Profit Masters use the ZINFI partner portal to reach its target audience more efficiently and develop more consistent messaging Download Success Story PDF Challenges 360 typically works with customers to broaden their thinking from a narrow focus on IT products to a more strategic methodology for adopting technology that can transform their business model.

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Maximize Productivity and Simplify IT Management with Conversational AI

ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

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ZINFI’s Partner Portal Helps 360 Profit Masters Refine Its Marketing Workflow and Generate Promising New Leads

ZinFi

Concierge Provides Timely Assistance and Advice on Using Partner Portal Technology to Automate Processes, Fine-Tune Messaging Pleasanton, CA April 16, 2019 ZINFI Technologies, Inc. , a company leading the definition and creation of Unified Partner Management (UPM) solutions, today announced that 360 Profit Mastersa Raleigh-Durham, North Carolina firm that provides guidance to companies contemplating major technology investmentshas begun using ZINFIs partner portal technology to automate and re

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ZINFI Platform Named a Leader in G2’s Spring 2019 Report on Partner Management Software

ZinFi

Recognition by G2 reviewers validates ZINFIs vision of Unified Partner Management and its commitment to building an easy-to-use enterprise-grade SaaS platform; software was reviewed and ranked by a large group of customers from diverse companies and industries Pleasanton, CA April 10, 2019 G2, the worlds leading business solutions review website, released its Spring 2019 Report on Best Partner Management Software.

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C Square Partner Portal Uses ZINFI’s Branded Email Campaigns to Create Customer Awareness and Generate Leads

ZinFi

C Square Leverages ZINFI Partner Marketing Concierge Service to Accelerate the Adoption of the Genesys Partner Portal Download Success Story PDF Challenges Abdul Rafay, VP of Marketing at C Square, notes that the market for advanced IT platforms like those offered by Genesys is still evolving in the region. In our market, we cant go door-to-door and push customer experience or Genesys products, says Rafay.

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C Square Uses Partner Portal from ZINFI to Create Awareness and Generate Leads for Genesys Customer Experience Solutions

ZinFi

Easy access to branded content from the Genesys partner network portal, powered by ZINFI technology, eases the burden of creating effective email campaigns to educate customers Pleasanton, CA April 09, 2019 ZINFI Technologies, Inc. , a company leading the definition and creation of Unified Partner Management (UPM) solutions, today announced that Pakistan-based C Square has begun using Genesys Partner Marketing Central, the partner network portal powered by ZINFI.

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How to Leverage Intent Data for Better Outcomes

Speaker: Susan Spencer, Principal of Spencer Communications

Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.

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The Partnership on AI Launches Multistakeholder Initiative To Enhance Machine Learning Transparency

Partnership on AI

Ongoing Effort To Shape, Test, and Propagate Best Practices. San Francisco, California, April 25, 2019 — The Partnership on AI (PAI) today announced an initiative to define best practices for transparency in machine learning (ML). This iterative multistakeholder initiative will produce best practices around the considerations, reflections, and documentation necessary to prompt a thoughtful process of creating and understanding ML systems that account for how the technology impacts all part

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Increase Engagement & Drive Revenue with Rep Surveys

Channel Assist

5 Reasons Why Rep Surveys Should Be a Key Part of Your Channel Communication Program.

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