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An important component to any successful consortia or technology alliance is understanding your landscape. For industry and collaborators alike, it is important to understand who is doing what in your ecosystem/marketplace as it can (and often does) directly impact the work of your organization. A competitive analysis will help you do just that, by providing a comprehensive overview of the offerings, services, marketing strategies, and customer satisfaction levels of those in your ecosystem.
When the economy shifts and budgets tighten, some brands cut their marketing budgets first. This may seem like a good strategy, but studies over time show that investing during an economic hardship can actually help brands in the long run. During the early 1980s recession, McGraw Hill Research found that business-to-business (B2B) companies that increased its ad spending grew sales by 275 percent compared to 19 percent for companies that didn’t.
Steven Herring, Owner and President of All About Events shares the transformation his business undertook since seeking help and guidance from Collaboration: a decision that took two years of consideration. Herring realized that spending time figuring out cash flows, organizing the business on the back end, managing operations, and cleaning rental equipment was not sustainable for him as a business owner.
Introduction The function of a board is to govern an association or organization. Board members provide direction, set policy, and oversee strategy, finances, operations and personnel. It is important to have the right people on your board to manage these critical components of an organization. Board members need to know how their decisions impact the consortium or organization as a whole.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
In the fall of 2019, Kristian Sarastuen found himself in an unexpected and challenging situation. One of Norway’s most experienced strategic communications advisors with the Oslo office of Burson-Marsteller, a leading worldwide public relations and communications firm, Sarastuen was suddenly and improbably tapped to take on the CEO role. Now known as Burson Cohn & Wolf (BCW), the firm had undergone a reorganization, and with it, heavy financial losses a high rate of turnover and declin
Every year around International Women’s Day I hear the same question: what about the men? Why isn’t there an international day for men? Spoiler alert, it’s on 19 th November. Maybe the reason there’s such a low profile is that every day is men’s day. Plus, they’re probably relying on the women to organise it. It got me thinking about IWD and what it would look like if men were the ones fighting for equality.
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Every year around International Women’s Day I hear the same question: what about the men? Why isn’t there an international day for men? Spoiler alert, it’s on 19 th November. Maybe the reason there’s such a low profile is that every day is men’s day. Plus, they’re probably relying on the women to organise it. It got me thinking about IWD and what it would look like if men were the ones fighting for equality.
Imagine writing a beard-shaping guide geared toward millennial men. You’d likely list all the steps to shape and maintain specific beard styles. Within these steps, you’d mention items they need to complete the look. Now you can add affiliate links to helpful products from brands that align with your audience, ensuring they achieve the best results.
Almost every organization functions as a consortium of some sort. It’s the working relationships that allow an organization to achieve its mission and goals, while overcoming challenges and driving innovation. But what exactly is a consortium? And why is it important for organizations to start one? First off – What is a Consortium? A consortium is a group of companies that work together to achieve a common goal.
Life is full of surprises, and sometimes things happen that leave us feeling victimised or wronged. While it is normal to experience fleeting feelings of victimisation, for some people, it can become a constant part of their lives. However, a victim mentality is not a life sentence, and it is possible to overcome it. People prone to feelings of victimisation tend to have low self-esteem, feel pessimistic about life and suffer from feelings of guilt, shame, blame and self-pity.
SAN ANTONIO, TX. – March 7, 2023 – Frost & Sullivan assessed the digital transformation in smart buildings industry and, based on its analysis, recognizes Lynxspring with the 2023 North American Customer Value Leadership Award. The company integrates different systems and equipment, advanced analytics, artificial intelligence (AI), Internet of Things (IoT), cloud technologies, and emerging technologies to enhance building automation systems (BAS) and automate buildings for interoperability a
What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
No organization anywhere buys more goods and services than the U.S. federal government. Yet less than 10% of federal agencies’ contracting dollars “typically go to small disadvantaged businesses (SDB),” according to the White House.
Introduction Core values are a fundamental aspect of any organization. They define its culture, help to guide decision making, and give employees a clear sense of what’s important to the company. But even though they’re so important, many organizations don’t spend enough time thinking about them or communicating them effectively. That’s why this article is here to help you figure out how your organization can use core values to improve both internal and external communica
Sami, a manager in a multinational company, had to make a difficult decision concerning an underperforming direct report. To complicate the situation further, the subordinate in question was a contender for Sami’s job and friendly with Sami’s current boss. Sami’s boss had seemingly left all decisions to him, telling Sami: “You’re the boss, you make the decision that’s right.
The tech world is crowded. And that means the stakes for channel management have never been higher. How do you cut through the noise? Are SPIFFs, business plans, and marketing development funds really worth it? Get real-world, boots-on-the-ground insight into what it takes to build a partner relationship management motion that attracts, trains, retains, and motivates the right partners.
You have undoubtedly heard about artificial intelligence (AI) and how it will impact many business areas. Perhaps you’ve even researched artificial intelligence for customer experience. But before you go down that path, consider how AI could positively or negatively impact your B2B customer strategy. In a world striving for optimal efficiency, we see more and more removal of the human element from business processes at all levels in favor of automated digital solutions.
Introduction The Department of Defense (DoD) is one of the most influential forces in shaping national technology standards. The DoD provides funding for many standards development organizations and participates directly in standards processes. The DoD approached ISTO to help them form a consortia in order to facilitate and expedite the publication of a standard.
Machines have been taking human jobs for centuries, but this time it’s different. The jobs machines took in the First Industrial Revolution substituted their “muscle” for ours, or they relieved us of simple, repetitive tasks. Machines provided a uniformity and stamina that humans couldn’t match. Humans served as master, and new jobs emerged building, managing, and maintaining the subservient machines.
ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu
We have all had at least one person in our close circle who has had a kidney stone once in their life. Unfortunately for some of us, we also have a person who has to undergo painful dialysis every so often. World Kidney Day is observed every second Thursday in March to raise awareness of such kidney-related diseases and the general importance of our kidneys to overall health.
When collaborating on your group’s work product, intellectual property rights (IPR) are important to consider. They are legal rights given to inventors and creators of new ideas, technology, writings, artwork or any other form of expression. These rights protect your creations from being copied without permission and can be used to monetize the original idea or work.
At Planview, we credit our growth and success to our diverse team of incredible employees. As Women in Tech continue to shatter barriers and drive innovation through diversity, we’re thrilled to celebrate Planview’s passionate and intelligent women who lead change and cultivate an environment in which everyone can thrive. In celebration of International Women’s Day, let’s get to know Sara DeMers, a Regional Sales Manager based in Minneapolis.
ClearPoint State Spotlight: Florida. See how ClearPoint’s award-winning software informs strategies and inspires communities in the sunny state of Florida. Florida is a state with a diverse and complex governmental landscape. With over 400 municipalities and 67 counties, it can be a daunting task to manage and measure the performance of local governments in the Sunshine State.
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
SAN ANTONIO, TX. – March 7, 2023 – Recently Frost & Sullivan analyzed the contact center omnichannel agent engagement market and, based on its results, recognizes Upstream Works with the 2023 North American Customer Value Leadership Award. The company provides contact center technology to simplify and improve agent and customer experiences. Upstream Works’ desktops allow agents to drive customer interactions through interaction history, customer journey information, product and service detai
Almost every organization functions as a consortium of some sort. It’s the working relationships that allow an organization to achieve its mission and goals, while overcoming challenges and driving innovation. But what exactly is a consortium? And why is it important for organizations to join one? First off – What is a Consortium? A consortium is a group of companies that work together to achieve a common goal.
Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
As an industry analyst, I went there to meet different executives involved in IoT, Edge, and 5G B2B applications, in addition to attending companies` briefings and being aware of the important announcements made. In the different booths from Communication Service Providers (CSPs) and Telecom vendors, one thing was in common: 5G B2B applications that leverage the power of private networks and Multi-Access Edge Computing ( MEC ), which extend cloud-computing capabilities to the edge of wireless
Introduction Membership programs are a great way to help your organization grow. They can be a source of revenue, and they also serve as a tool to build community and foster engagement among members. The key to running an effective membership program is having a solid plan in place before going into it. This article will walk you through how to create that plan so that when you launch your membership campaign, it will be successful.
Brands search overseas for low-risk growth as they wade through a turbulent economy and persistently high costs on search and social. As a result, international affiliate and partnerships marketing in developing markets are gaining traction. Brands are ready to diversify campaign demos and take advantage of flexible commissioning rules—and they’re attracting and retaining new customers in markets outside of the US.
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