Partners Preceptors
DECEMBER 14, 2022
CHECK YOURSELF BEFORE YOU WRECK YOURSELF: ETHICS SELF ASSESSMENT By: Kim Barclay As we near the end of the year and prepare for the next, performance evaluations are on the calendars for many of us. It is a time to reflect on the year’s job performance and set goals for the coming year. This is also a great time for personal self-assessment. How are we doing health-wise?
Stellar Partnerships
DECEMBER 11, 2022
When my kids were little their Santa list grew exponentially as new toy catalogues arrived in the mailbox. Every possibility sparked joy, but unlike Marie Kondo, nothing ever seemed to come off the wish list. So every year we had a pre-Christmas clear out. Things that had languished unloved and unattended went in a big bag to the Op Shop. For a few days I could actually see the floor in their bedrooms, until the Santa onslaught arrived.
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INSEAD Knowledge
DECEMBER 12, 2022
Every so often businesses face shocks that have unknown and unpredictable implications for the future performance of their existing strategy and business model. In an increasingly global world, the repercussions of a significant shock – such as the Covid-19 pandemic – simply cannot be imagined. When the virus first started circulating, nobody could begin to fathom all the ways in which it would impact their businesses and personal lives.
Chaneltivity
DECEMBER 15, 2022
If you need a PRM, you need a self-service PRM. Most channel folks have realized by now that they need a partner relationship management tool to manage and scale their partner program. . But just any PRM isn’t going to work. What they really need is a self-service PRM, a flexible platform that admins can easily reconfigure as changes arise — without IT’s help.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Impact
DECEMBER 14, 2022
A reported 96 percent of consumers in Indonesia research relevant information before purchasing. People want to feel good about the brands and products they support but often feel overwhelmed by the number of options and wary of blatant advertising. . Affiliate marketing allows brands to authentically connect with new audiences and stand out in an online marketplace crowded with advertising noise. .
Partnership Management Hub brings together the best content for partnership management and strategic alliance professionals from the widest variety of industry thought leaders.
INSEAD Knowledge
DECEMBER 11, 2022
When choosing where to go for lunch with a colleague or what movie to see with a friend, do you often say you have no preference, thinking that it would make the decision easier and make you appear more easy-going? At work, do you keep your personal preferences, hobbies and opinions to yourself, hoping this would make you appear more neutral and open to the needs and preferences of your co-workers?
Vantage Partners
DECEMBER 16, 2022
Building an Alliance Program From the Ground Up. The right people, processes, and technology – and alignment with C-Suite objectives – will help you get it done.
Impact
DECEMBER 15, 2022
Once marketing and sales mature, many businesses run into limitations for growing revenue dramatically. Doubling the marketing budget doesn’t double paid search or social revenue. Likewise, doubling the sales team doesn’t double sales throughput. This begs the question, “What else can drive more revenue outside sales and marketing?”. Any company with a partnerships program should consider whether it has siloed activities in its organization.
Managed Services Platform
DECEMBER 12, 2022
Apple Podcasts: [link] Spotify: [link] Youtube: [link] “All work and no play makes Jack a dull boy…” We have all heard that common saying before, but do we apply it? As we get older, we tend to forget how to have fun. We become focused on the work that needs to be done, or perhaps we are trying to work ahead. However, we need to realize that the to-do list is never really going to be finished.
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The tech world is crowded. And that means the stakes for channel management have never been higher. How do you cut through the noise? Are SPIFFs, business plans, and marketing development funds really worth it? Get real-world, boots-on-the-ground insight into what it takes to build a partner relationship management motion that attracts, trains, retains, and motivates the right partners.
Channel Insider
DECEMBER 16, 2022
No one is truly self-sufficient in life or business — we all rely on others. And it’s the same in IT and the channel. Partners rely on numerous vendors to supply them with hardware and software, to provide various services, and to support them in innumerable ways. A 2022 report by CompTIA emphasizes the importance of partnerships within IT. Just as the customer experience (CX) and the employee experience (EX) have come under increased scrutiny in recent years, now it’s the turn of the partner ex
Hype
DECEMBER 11, 2022
If you’re reading this, you’re likely keen to find out more about how to successfully manage your open innovation program. Perhaps you’re looking to try out co-creation innovation with your customers but don’t know where or how to start yet. Read on to learn how HYPE’s client Liebherr has harnessed open innovation at their organization to successfully run a co-creation program with their customers.
Planview Blog
DECEMBER 16, 2022
With the holiday season in full swing and a global recession predicted sometime in the new year, banks remain committed to investing in modernized technology through digital banking transformation efforts vs. traditional cost-cutting routes. Creating personalized, frictionless customer experiences — as well as adopting big data and artificial intelligence (AI) to predict customer preferences, reduce risk, create efficiencies, and pursue new sources of revenue — will continue to remai
Tackle.io
DECEMBER 13, 2022
For many of us, the appeal of AWS re:Invent —AWS’ premier conference for the cloud computing community—is gathering with our colleagues and customers to discuss strategic objectives for the following year, while also learning how to best leverage AWS services and AWS Partners to smash those goals. . This year’s conference was no different. In typical AWS fashion, some phenomenal new services were announced, but what I found truly compelling was the clear focus on AWS Partners to help businesses
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Frost & Sullivan
DECEMBER 16, 2022
You’ve Been Disrupted: Turn Challenges into Communications Opportunities. Disruption is not only unavoidable; it’s quite simply the “new normal.” Communications technology advancements, coupled with socio-demographic shifts such as the growing proportion of digital natives among consumers and the workforce, have transformed entire industries for the past couple of decades.
Remarkable Partnerships
DECEMBER 15, 2022
As the year draws to a close, it’s a great time to look back, reflect and remember some of the special moments. 2022 has been an inspirational year for us, so we wanted to share some of our highlights with you: Working with Sumatran Orangutan Society to maximise the potential of one of their current corporate partners, Lush, to create a new cause related product – a orangutan shaped bath bomb, that was sold globally, raising vital funds and awareness for the charity.
Planview Blog
DECEMBER 14, 2022
There are a number of benefits that come from following Lean Portfolio Management principles in your organization. That’s why over the last decade, it has become common for organizations to undertake Agile transformation initiatives to improve value delivery. Many of these organizations focused on transforming traditionally siloed teams into dedicated, cross-functional teams that leverage fast feedback loops to deliver product increments more effectively.
Binfire Collaboration Blog
DECEMBER 15, 2022
One of the worst feelings is when we want to produce crazy ideas, we waste precious working time on routine tasks that could easily be automated if our laptop did these tasks automatically. It’s time to learn how to “pump” performance from a MacBook. Our brains are wired so that complex tasks go into procrastination mode. To avoid this, development should be gradual.
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ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu
Frost & Sullivan
DECEMBER 15, 2022
The strategic imperative for today’s businesses is to transform or risk disappearing. As competitive pressures intensify and new business models emerge and create disruption, the recipe for success remains simple. Sell more at a lower cost. However, companies increasingly realize that getting that recipe right requires improved technology, which means sufficient bandwidth, flexible provisioning, security, connectivity network solutions, and high availability.
Market Source Inc
DECEMBER 15, 2022
Since QR codes were first introduced, they initially fell out of favor, but now retailers are realizing their potential to improve store efficiency, engage customers, and improve customer experience. The post The QR Code Revival appeared first on MarketSource.
Planview Blog
DECEMBER 12, 2022
Category creation can be a long, winding, and rewarding road. My first experience with it was back in 2006 when I took a call from Carey Schwaber of Forrester. At the time, I was a Ph.D. student completing research on value streams, task contexts, and flow. I was not sure who Forrester was and why they were researching a category called Application Lifecycle Management (ALM).
SFE Partners
DECEMBER 14, 2022
While there’s been much debate over whether the U.S. economy is currently in a recession, the fact remains that once it makes headlines, it strikes terror into the hearts of business owners and customers alike. But as a sales leader, you know recessions are simply part of the business cycle. You understand that selling in a recession requires preparation , increased creativity and, often, a change in sales growth strategies.
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
Frost & Sullivan
DECEMBER 15, 2022
LONDON, UK – Dec. 14, 2022. Frost & Sullivan and Applied Risk, a DNV company, have joined forces to publish a new white paper outlining practical steps for designing, implementing, and maintaining sustainable operational technology (OT) cyber security programmes. Securing OT—the control systems that manage, monitor, automate and control industrial operations—is a growing challenge for companies with industrial operations.
Tackle.io
DECEMBER 13, 2022
For many of us, the appeal of AWS re:Invent —AWS’ premier conference for the cloud computing community—is gathering with our colleagues and customers to discuss strategic objectives for the following year, while also learning how to best leverage AWS services and AWS Partners to smash those goals. This year’s conference was no different. In typical AWS fashion, some phenomenal new services were announced, but what I found truly compelling was the clear focus on AWS Partners to help businesses o
Binfire Collaboration Blog
DECEMBER 13, 2022
Phishing attacks are one of the most common cybercrime tactics used to gain access to sensitive information and data. Cybercriminals use a variety of methods, including email, SMS messages, malicious links, and fake websites, to lure unsuspecting victims into providing confidential information and credentials. By understanding the different types of phishing attacks, organizations can protect themselves from becoming victims of cybercrime.
Market Source Inc
DECEMBER 12, 2022
Personalization is no longer an effort that B2B companies can set aside for the future. Customers expect it! But what is it, why is it critical, and how does it create customer lifetime value? The post Why Personalization Matters to Your B2B Customers appeared first on MarketSource.
Speaker: Susan Spencer, Principal of Spencer Communications
Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.
Frost & Sullivan
DECEMBER 15, 2022
San Antonio, TX — December 15, 2022 — Based on its recent analysis of the workforce engagement and intelligent automation industry, Frost & Sullivan recognizes Siemens with the 2022 Company of the Year Award for its innovative and leading approach in the data center industry. By tracking, analyzing, and understanding market mega trends, Siemens capitalizes on market opportunities and keeps innovating to influence future developments in the data center industry.
Impact
DECEMBER 12, 2022
When you recruit new partners, you add voices to the chorus singing your brand’s praises. One voice can fill a room, but a whole choir may reach every seat in an auditorium. In the same way, the benefits of your partnership program will magnify as it expands. Companies with more than 20 percent revenue growth from partnerships have double the number of partners in their program than companies with slower growth.
Partner Path
DECEMBER 12, 2022
It’s like in the Harry Potter books, where they refer to the main antagonist as “he-who-must-not-be-named.” As if just saying Voldemort out loud would conjure his presence. No one wants to say the word recession lest they make it a reality. Instead, I’ve heard “economic headwinds” and “a really tough market” with regularity. However, not calling it a recession doesn’t mean we don’t feel the effects of tighter budgets, pressure to produce revenue and a renewed focus on profitability.
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