Partner Path
JANUARY 25, 2023
3 Reasons to Engage Partners in Customer Success We all know that customer success is important. If customers aren’t successful using your products, they’re not going renew their subscription let alone grow their footprint. As soon as they hit ‘cancel,’ the investment you made in landing that customer vanishes. In our recent study we highlight several ways to engage partners in customer success motions.
Stellar Partnerships
JANUARY 22, 2023
During the summer holidays our habits change. We get used to sleeping in, moving at a slower pace in the heat, long lunches and ice cream in the sun. As the holidays come to an end, we have to shed some of those habits as they no longer serve us for the year ahead. For me, it’s back to shoes instead of thongs and goodbye to the afternoon naps. If you want to grow partnerships in 2023, you’ll need to examine the habits that have developed in your organisation and whether they are supporting or hi
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Planview Blog
JANUARY 26, 2023
As a project management leader, you’ve likely encountered the challenges of using multiple project execution methodologies (such as: waterfall projects, as well as collaborative and Lean-Agile work delivery). This process can be overwhelming for even the most experienced PMO, especially when supporting teams and their work methods of choice, but it doesn’t have to be.
Tackle.io
JANUARY 24, 2023
[link] As Cloud Marketplaces become a key revenue generating channel, it is vital to build a Cloud GTM strategy that extends beyond just alliances to also include finance and revenue teams. The number one reason companies fail to launch a successful Cloud GTM in their first year is treating it as a tactical departmental solution instead of a strategic long-term commitment.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
INSEAD Knowledge
JANUARY 23, 2023
Knowledge-intensive work is quite different from the physical manufacturing work that birthed the corporate hierarchies widely prevalent today. Consider the incompetent Pointy-Haired Boss in the Dilbert comic strip: He cannot lead through wisdom or better information, and he is unable to control his subordinates because their work depends on effort that he cannot observe or comprehend.
Partnership Management Hub brings together the best content for partnership management and strategic alliance professionals from the widest variety of industry thought leaders.
Thinkers 50
JANUARY 24, 2023
Interview with Terence Mauri , Founder of Hack Future Lab, MIT Entrepreneur Mentor and Visiting Professor at IE Business School While leaders all over the world are rethinking the future of work, talent and leadership what are the top success headlines for 2023? The big story for leaders in 2023 is ‘BE the change’ which I define as leading and embracing perpetual learning.
LaVoie Health Science Blog
JANUARY 27, 2023
The VP, Health & GM, Boston Region will join a dynamic Health, Biotech and Medical Technology team. The successful candidate is a hands-on leader and will lead a diverse range of client communications programs with development through pre-approval, approval and post approval HCP and consumer outreach and strong understanding of development process.
INSEAD Knowledge
JANUARY 24, 2023
When commercial enterprises want to replicate a product or service at scale, they often turn to franchising as a path to growth. This involves recruiting independent partners, or franchisees, who grow the business as independent yet interlinked entities. McDonald’s, 7-Eleven and Marriott Hotels are among numerous companies to pursue such a model. It should come as no surprise that social enterprises are taking a page from the same rulebook.
Frost & Sullivan
JANUARY 27, 2023
Trends such as connectivity, mobility-as-a-service, autonomous driving, and e-mobility are rapidly altering vehicle technologies. Furthermore, the rise of electric vehicles (EVs) and new battery technology affects a wide range of stakeholders, including consumers, manufacturers, and technology innovators. According to a 2022 Frost & Sullivan research paper titled “Global Electric Vehicle Battery Manufacturer Profiles and Growth Opportunities,” automotive sales in 2021 continued t
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Impact
JANUARY 27, 2023
Partnerships are a powerful resource, and BigCommerce knows it. That’s why the ecommerce leader has selected impact.com to become an Elite partner and preferred solution for BigCommerce customers seeking to automate their affiliate and influencer partner channels. With tens of thousands of B2C and B2B companies across 150 countries, BigCommerce helps retailers drive billions of dollars in revenue.
Channel Marketer Report
JANUARY 26, 2023
Redis , a leading real-time data platform provider, has enhanced its global partner program to enable its growing ecosystem of consultancies and distributors to build, deploy, and run real-time applications with Redis Enterprise. The evolution and growth of the Redis Partner Program is central to the companys strategy of enabling companies to have the resources and support to deliver bottom line results and success across any customer technology environment.
INSEAD Knowledge
JANUARY 23, 2023
Marinella Soldi, Chair of Italy’s national broadcaster Radiotelevisione Italiana (RAI), has been a pioneer of digital transformation since the late 2000s. The INSEAD MBA alumna is the protagonist of a new INSEAD case study written by INSEAD professors Jennifer Petriglieri and Gianpiero Petriglieri. The case charts a crucial juncture in Soldi’s varied career: the first 18 months as the President of Discovery’s ailing Southern Europe area.
Tackle.io
JANUARY 26, 2023
[link] Anna Sarnek, Sr. Director of Strategic Business Development, shares how SecurityScorecard takes advantage of the Cloud Marketplaces to drive significant revenue and how Tackle has helped.
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The tech world is crowded. And that means the stakes for channel management have never been higher. How do you cut through the noise? Are SPIFFs, business plans, and marketing development funds really worth it? Get real-world, boots-on-the-ground insight into what it takes to build a partner relationship management motion that attracts, trains, retains, and motivates the right partners.
Impact
JANUARY 27, 2023
Sailing into 2023, programmatic advertising’s role as a primary publisher revenue source stands on shaky ground. As regulations tighten and powerful platforms like Apple crack down on online tracking and storing browsing data, programmatic ads become less profitable. Publishers with diverse revenue streams are ideally positioned to benefit from changing public expectations, new restrictions, and golden opportunities to connect directly with consumers.
ZinFi
JANUARY 25, 2023
Channel management is an inherently complex activity that requires vendors to think about different partner types, partner priorities and incentives, the drivers behind partner loyalty, and each partners position and competencies in their own business ecosystem. Applying a structured approach to these challenges can help vendors reduce complexity. In this video, we identify the seven most daunting challenges in channel management and then suggest seven specific strategies for addressing those so
Zift Solutions
JANUARY 25, 2023
Partner programs need top-down channel commitment on realistic ROI timelines. Partner programs need to ensure a frictionless customer experience and partner experience. Partner programs need to develop deep partner relationships and stay top of mind. Partner programs need to invest in dedicated channel personnel and programs. Partner programs need to identify where their partners fit in their partner ecosystem.
Tackle.io
JANUARY 26, 2023
Executive Summary Netskope, a global cybersecurity and SASE leader, was looking to accelerate its growth through Amazon Web Services (AWS) Marketplace. The Netskope team invested resources and leveraged AWS partner, Tackle, to take advantage of the company’s expertise and experience in optimizing business growth on AWS Marketplace. As a result, Netskope doubled its growth in the third quarter of 2022 on AWS Marketplace.
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ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu
Impact
JANUARY 26, 2023
The post Automated affiliate marketing technology lets retailers grow while optimizing their marketing budgets appeared first on impact.com.
ZinFi
JANUARY 24, 2023
New guidebook offers a comprehensive overview of Partner Onboarding and provides readers with step-by-step guidance to partner onboarding using channel marketing management software Download Now Pleasanton, CA January 24, 2023 ZINFI Technologies, Inc. , the leader in Unified Partner Management (UPM) solutions encompassing partner relationship management (PRM) and through-channel marketing automation, today announced that its latest guidebook, the Partner Onboarding Best Practices Guide, is now
Market Source Inc
JANUARY 24, 2023
What can retailers expect in 2023? Experts forecast upcoming trends that will affect how retailers can effectively compete and maintain sales and revenue in the months ahead. The post Retail Predictions for 2023: Slow and Steady Wins the Race appeared first on MarketSource.
Tackle.io
JANUARY 26, 2023
[link] Anna Sarnek, Sr. Director of Strategic Business Development, shares how SecurityScorecard takes advantage of the Cloud Marketplaces to drive significant revenue and how Tackle has helped.
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Impact
JANUARY 24, 2023
While securing a contract is a considerable victory, knowing what to do after you sign the dotted line is integral for your business. Kicking off your partnership allows you to build a strong, long-lasting relationship with a brand. A new Partnerships Experience Academy (PXA) course will help you take full advantage of this opportunity. Your guides on the journey to better partnerships bring a wealth of knowledge and experience.
Magnetrix
JANUARY 24, 2023
Listen to the podcast with guest speakers: Rob Spee and Vince Menzione. Aired on January 17 2023. Table of Contents: Introduction Common themes from the last year Quality Partners Ecosystems Marketplaces Hyperscalers The future of demand generation Tips for a succesful ecosystem The rise of Co-innovation Partner Programs: trends, facts, stats Technologies that support partner ecosystems Tracking the data surrounding ecosystems A gaze into the future Vince's predictions for 2023 Rob's pre
Market Source Inc
JANUARY 24, 2023
2022 was yet another transformative year for the auto industry. Here are our top blogs from last year, exploring the factors shaping the field and their impact on customers, dealers, and manufacturers. The post Best of 2022 Automotive Blogs appeared first on MarketSource.
Tackle.io
JANUARY 26, 2023
Executive Summary Netskope, a global cybersecurity and SASE leader, was looking to accelerate its growth through Amazon Web Services (AWS) Marketplace. The Netskope team invested resources and leveraged AWS partner, Tackle, to take advantage of the company’s expertise and experience in optimizing business growth on AWS Marketplace. As a result, Netskope doubled its growth in the third quarter of 2022 on AWS Marketplace.
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
ZinFi
JANUARY 23, 2023
The PRM Software Checklist In chapters one , two and three , I have talked about the definition and dynamics of a Partner Ecosystem and how to manage them. You should now be aware of the complexity of this landscape and how critical it is to have strategies, programs, tools, and people aligned. I also discussed the role of PRM Software and key considerations when selecting the right solution.
Zift Solutions
JANUARY 22, 2023
CARY, N.C. January 23, 2023 Zift Solutions, a leading provider of Partner Relationship Management (PRM) and Through-Channel Marketing Automation (TCMA) software, announced Investcorp Technology Partners (ITP), a leading global technology investor, has led an investment round for the company, which, including additional growth funding ITP is injecting into the business, results in a total deal value over $70 million.
Managed Services Platform
JANUARY 23, 2023
We have been spending a lot of time talking to MSPs and other vendors over the last few months. Something has been bugging us, we can't quite put our fingers on it but something has changed in the marketplace.
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