How To Do A SWOT Analysis In Healthcare
ClearPoint Strategy
DECEMBER 27, 2021
While there is some debate, most people agree that SWOT analysis originated from a Stanford University research project in the 1960s-70s. Using data from top companies, the project tried to figure out why corporate planning fails. The original term, “SOFT analysis,” eventually morphed into present-day SWOT, which is an acronym for s trengths, w eaknesses, o pportunities, and t hreats.
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