Partners Preceptors
JANUARY 6, 2022
By Bennett Napier, CAE. At Partners in Association Management, we instinctively follow the SMART goal system. S Specific M Measurable A Achievable R Realistic T Time Limited. In 2021 our marketing team conducted a comprehensive review of our marketing materials and channels to see if they matched our brand.
Peter Simoons
JANUARY 2, 2022
Chriet Titulaer was a visionary Dutch thinker. In the 1970s and 1980s he was involved with Dutch radio and television presenting programmes about science and technology. In the 1990s he came up with a couple of futuristic concepts such as “The House of the Future” and “The Office of the Future”. . In 1995 I visited “The Office of the Future” with my then employer and we were given a guided tour by Chriet himself.
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Channel Insider
JANUARY 7, 2022
The good news is the channel is growing and full of opportunities. The challenge is that major changes are coming that will disrupt the channel and managed service provider (MSP) business model. Here’s everything you need to know about the dramatically changing channel business model and how to reposition your business to take advantage of the coming opportunities.
The 2112 Group
JANUARY 4, 2022
Vendors and channel pros may look to pundits for the wisdom to change, but they should never ignore the basic components of partner programs and relationships. By Larry Walsh. The beginning of a new year is typically when industry analysts, pundits, marketers, and wannabe influencers come out with their annual predictions, positioning their lists of insights and random data points as aids in strategic thinking and operational decision-making.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Mindmatrix
JANUARY 6, 2022
This year presents several strategic growth opportunities for companies. Considering the impacts the previous years have had on staffing and routes to market, its partners play a key element in the companies’ ability to scale and achieve their 2022 revenue objectives. Efforts to better utilize partners require that you do not forget that channel partners are very different from your internal direct sales teams.
Partnership Management Hub brings together the best content for partnership management and strategic alliance professionals from the widest variety of industry thought leaders.
Powerlinx
JANUARY 6, 2022
Outsourcing & focusing on core competencies. For many small businesses, their small size is a crucial advantage. Small teams are able to move quickly and responsive to changing market trends. But what do you do when your business needs are beyond your size? Powerlinx is the ideal resource for outsourcing manufacturing and distribution to strategic partners.
ITA Group
JANUARY 4, 2022
3 Methods for Collecting Event Audience Data. Connect emotionally with your audience and make them feel valued and known by collecting and using event data more effectively. If you understand what makes your audience tick, your marketing strategy can adapt over time to become even more effective and efficient. Every interaction you have with an event attendee is a potential data point that can be used to inform your next engagement with them, and to achieve your business outcomes.
TRG Blog
JANUARY 5, 2022
In today's business world data has become the most important asset for practically every organization. If your customer database is left idle for a long time, the information becomes outdated and redundant. Your company needs accurate, relevant data in order to develop successful initiatives. And here is why a data cleaning tool may help you.
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The tech world is crowded. And that means the stakes for channel management have never been higher. How do you cut through the noise? Are SPIFFs, business plans, and marketing development funds really worth it? Get real-world, boots-on-the-ground insight into what it takes to build a partner relationship management motion that attracts, trains, retains, and motivates the right partners.
Powerlinx
JANUARY 6, 2022
When Barry Kayton joined Powerlinx, he connected with another Powerlinx member, Dave Carter of Integrity Solutions, around opportunities for making his customers’ experience even better. Integrity Solutions provides interaction-based consultancy services that emphasize organizational accountability, attitude, motives and values as key factors in improving both internal and external relationships.
ITA Group
JANUARY 6, 2022
Customer Experience Predictions Big & Small for 2022 & Beyond. Just when it felt like 2020 was about as off the rails as things could get, 2021 came along like, “Hold my coffee.” The way people consume and how brands engage those consumers is changing faster than ever. (Here’s to adopting change— cheers !). Based on what the market has been showing us in recent months, here are some trends to keep in mind as we enter the new year as well as a couple predictions to watch out for.
Aepiphanni
JANUARY 6, 2022
How Digital Transformation creates opportunities for growth and efficiency in the disorganized organization. In todays hyperconnected, high speed business world, companies cannot afford not to make their data management as efficient as possible. One of the challenges that we often run into has to do with customer data – information about the customer that follows […].
INSEAD Knowledge
JANUARY 4, 2022
With the UN SDGs as a guide, how can non-profits and NGOs do their work while considering long-term impact?
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Powerlinx
JANUARY 6, 2022
Pavegen is a cleantech company that harvests the energy of our footsteps and converts it into electricity. Poised to bring its technology to the world, Pavegen connected with a surprising new distribution partner through Powerlinx. “Imagine if your walk to work in the morning would power the lights for your walk home in the evening.”. This is how Laurence Kemball-Cook starts off an energizing TED talk about Pavegen, a clean energy company he founded at age 23.
COO Alliance
JANUARY 6, 2022
When it comes to really understanding customers and employees, and understanding how much they like a company, most people are just guessing. They don’t have any real data and if they do, it’s often misleading. That’s why there is only one surefire way to know if your customers or employees love you. So what is it? Sending Out Surveys. If you want to know if your customers or employees love you, send out one question survey as well as one question follow-up on the thank you page.
Frost & Sullivan
JANUARY 6, 2022
SAN ANTONIO, TX – January 6, 2022 – Based on its recent analysis of the Southern Cone CX outsourcing services industry, Frost & Sullivan recognizes Teleperformance with the 2021 Enabling Technology Leadership Award. The company helps organizations create a seamless and effortless CX while significantly reducing costs across front-office and back-office operations.
Successful Channels
JANUARY 3, 2022
The way we do business and go about our daily lives has changed forever. How we conduct business, how we work and how we build business relationships. Why not take this opportunity to transform how we do business with our channel partners? Partnerships represent an opportunity for business growth because of the reach, expertise, and market coverage that they offer a brand.
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ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu
CGS
JANUARY 3, 2022
01/04/2022. New York, NY – January 4, 2022 – CGS, a global provider of business applications, enterprise learning and outsourcing services, along with Microsoft have received Bronze in the category “Best Advance in Employee Engagement Technology,” in the 2021 Brandon Hall Group Excellence in Technology Awards. CGS Enterprise Learning outlined how it was tasked with Microsoft’s mission to empower every person and every organization on the planet to achieve more.
Managed Services Platform
JANUARY 3, 2022
2021 was a RIDE! We started off very apprehensive, then we saw the economy start to pick up in 2nd quarter. THEN everything threatened to go south again.and the economy picked up steam again to a crazy level where we are hurting for employees! Once thing is for certain, 2022 wont be just another normal year. We are seeing issues with supply chain still and companies are looking for ways to grow in spite of this.
Frost & Sullivan
JANUARY 6, 2022
SAN ANTONIO, TX. – January 5, 2022 – Based on its recent analysis of the global virtual events market, Frost & Sullivan recognizes Shindig with the 2021 Global Virtual Events New Product Innovation Award. The company’s virtual events platform allows hosts and attendees to conduct ad-hoc, flexible discussions that users can create themselves with whom they want at will.
Internicola Law Firm
JANUARY 3, 2022
Franchise brokers play an important role in the franchising process, and the right broker can offer franchisors solid advantages. Learn more about working with franchise brokers as a franchisor. One of the best ways franchisors can grow their franchise system is by working with franchise brokers, who can provide a consistent stream of leads for prospective franchisees.
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
Impartner
JANUARY 3, 2022
At the company’s Impartner Candy Bar, top corporations in every vertical can learn how the “most delicious” partner programs accelerate indirect sales an average of 32% in first year alone. Whether companies sell B2B or B2C, the best digital experience for partners, distributors and resellers is now table stakes for driving indirect sales success. The post Impartner Will Showcase Leading Channel Management Technology Solutions at CES 2022 appeared first on Impartner PRM.
PSMJ Resources Blog
JANUARY 3, 2022
Actively upgrading CRM systems to win more opportunities. This message is brought to you by our partners at aec360. A key solution from HSO, Microsoft’s largest independent Dynamics 365 provider, aec360 is the premier cloud solution for architecture, engineering, and construction firms. Learn more.
Powerlinx
JANUARY 6, 2022
OMilk is an artisan milk company based in Brooklyn, New York that needed to find a bottle supplier to help them expand nationally. OMilk founders Greg and Julie Van Ullen found their ideal supplier in an unexpected place. Julie Van Ullen started making cashew milk as a healthy snack before her wedding. Even after vows were exchanged and the bouquet was thrown, though, Julie kept making the cashew milk with her husband, Greg – it was a fun hobby for the newlyweds.
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