Sat.Nov 09, 2024 - Fri.Nov 15, 2024

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5 things to expect when you’re prospecting

Stellar Partnerships

The Sydney City to Surf Run is 14km of running in the most scenic route in the world. Finishing at Bondi Beach, the runners get to dip into the ocean to cool off. The problem is the infamous Heartbreak Hill, about halfway along. It’s a steep gradient that goes on forever and the gorgeous views aren’t enough to distract from your aching legs. Running coaches teach us to keep your eyes on the road when you’re climbing a hill.

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Kyndryl Appoints Kimberley Marlay as ANZ Partnerships Lead

Channel Insider

Global IT infrastructure services provider, Kyndryl, has appointed Kimberley Marlay as its new Head of Strategic Partnerships and Alliances for Australia and Aotearoa New Zealand. Role focused on a strong channel presence In her new remit, Marlay will focus on expanding Kyndryl’s local partnerships with major cloud providers and strengthening the company’s channel ecosystem to meet the rising demand for hybrid and multi-cloud solutions.

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Is Keyword Cannibalization Hurting Your SEO? Here’s How to Fix It

SEO Magazine

Do you notice your website not performing well in search results despite having rich content? You might be facing keyword cannibalization. This sneaky issue occurs when multiple pages on your site compete for the same keywords or phrases, confusing search engines and diluting each page’s potential to rank high. Luckily, fixing this can start with a simple free website SEO audit.

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Creating Engaging Content for Partner Training in an LMS

Mindmatrix

Partner Relationship Management (PRM) is essential for building strong partnerships with channel partners. One of the most effective ways to ensure partners are well-equipped is through comprehensive training programs delivered via a Learning Management System (LMS). Engaging training content is critical to the success of these programs, as it helps partners understand your products, services, and brand values.

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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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Cisco Earns Frost & Sullivan’s 2024 Global Company of the Year Award for Transforming IoT Connectivity with Its Comprehensive IoT Control Center and Mobility Services Platform

Frost & Sullivan

San Antonio, TX — November 14, 2024 — Frost & Sullivan recently researched the Mobile IoT Platforms industry and based on its findings, recognized Cisco with the 2024 Global Company of the Year Award. Cisco is a world-leading networking and telecommunications hardware, software, and technology provider that excels in developing and deploying advanced IoT and mobility solutions.

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Get connected: The benefits of REST APIs and how to use them in partnership marketing 

Impact

Managing a growing partnership marketing program can feel overwhelming, especially when your systems don’t communicate with each other. Juggling different tools, trying to sync data manually, and ensuring everything is up-to-date can feel like a constant struggle. Thankfully, REST APIs are a ready-to-go solution. By connecting your software and automating data exchange, REST APIs eliminate the headaches of managing disjointed systems.

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The Partner Enablement Manager: Why They Are Important & What They Do

Chaneltivity

A partner enablement manager doesn’t often get a lot of credit — but they really should. They are responsible for helping your partners better understand your product or service. And without that, partners couldn’t be making sales or teeing up qualified leads. To do that effectively, partner enablement managers not only need to know your ICP, your product’s ROI, your marketing messaging, and your partner program rules inside and out, they also have to be able to explain all that to your partners

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Driving Sustainability in the Chemical Industry Ecosystem

Frost & Sullivan

A global push towards decarbonization is redefining the chemical industry , where companies face mounting pressure to shift from fossil fuels and reduce their carbon footprint. Today, sustainable manufacturing is a shared goal across the ecosystem, from chemical manufacturing companies and recycling companies to technology providers and downstream industries.

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Deel Launches Global Hiring White-Label & Reseller Programs

Channel Insider

Deel, a payroll and outsourcing company, recently announced that it is launching new white-label and reseller programs to enhance its customers’ and partners’ growth and revenue potential. The programs will allow channel partners to customize the HR and payroll experience for customers’ teams. According to Deel, teams have become more globally dispersed as technology advances and remote work becomes more common.

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How to Build Competitive Channel Programs: Advice from 7 Channel Experts

The tech world is crowded. And that means the stakes for channel management have never been higher. How do you cut through the noise? Are SPIFFs, business plans, and marketing development funds really worth it? Get real-world, boots-on-the-ground insight into what it takes to build a partner relationship management motion that attracts, trains, retains, and motivates the right partners.

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How to build momentum during tough economic times 

Remarkable Partnerships

We know it can be difficult to build corporate partnerships in this challenging economic climate. That’s why we held a free webinar to support charities to build momentum during tough times. We heard from four inspiring speakers who are making progress right now: Louise Bingham from  The Felix Project Rachael Ogden-Wilson from  Sea-Changers Louise Colbran from  Sussex Wildlife Centre Peter Chiswick from  Remarkable Partnerships They shared these 10 practical recommendations: 1.

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Influencer marketing in Southeast Asia: Beauty and Fashion brand growth strategies for 2025

Impact

In our recent webinar, industry leaders shared invaluable insights about the transformative power of influencer marketing in Southeast Asia’s beauty and fashion sector. With social media marketing spend projected to exceed $4.4 billion USD by 2025 and influencer marketing growing at over 10 percent annually , brands are racing to optimize their strategies. “Today, people want information through new channels, such as TikTok,” explains Vanessa Yeo Barger, General Manager of Mark

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360-Degree Feedback Solutions: Key Factors to Consider

TRG Blog

Discover the essential factors for selecting the right 360-degree feedback solution to enhance your organisation's performance and employee engagement.

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Cisco and AppOmni Partner to Enhance SaaS Security

Channel Insider

SaaS security provider AppOmni has announced an exciting new partnership. They’re joining forces with Cisco’s Security Service Edge (SSE) technology suite to deliver a powerful solution that applies zero trust principles at the application layer for SaaS applications. The combined offering provides organizations with a truly end-to-end zero-trust approach, extending security from the endpoint to the SaaS applications.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Road to the France AI Action Summit: Partnering for Impact in Europe

Partnership on AI

Share Our Blog / Blog Road to the France AI Action Summit: Partnering for Impact in Europe Rebecca Finlay November 14, 2024 Content Wrapper Click here to start editing --> Content Row Click here to start editing --> International cooperation is fundamental to our ability to respond to today’s global challenges including climate change, global health , and now, artificial intelligence.

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Tips for Establishing a Technology Council and Get Your Firm’s Technology Act Together.

PSMJ Resources Blog

PSMJ Senior Consultant Brian Burnett says that Deltek’s most recent Clarity: Architecture & Engineering Firm Study vindicates the position that AEC firms need to focus more on technology than they historically have. “I found it very interesting in the technology section that firm priorities are focused on planning for technology advances,” says Burnett.

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Strategies for Hotels to Capitalize the Rise of Concert Tourism

TRG Blog

Concert tourism has evolved from a niche market to a major driver of international travel, presenting unique opportunities for the hospitality industry. However, success will require a delicate balance between maximising economic benefits and ensuring sustainable, responsible tourism practices.

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Video: How To Navigate IT Management For Cannabis

Channel Insider

Dawn Sizer, CEO of managed services provider 3rd Element Consulting , joined host Katie Bavoso in Part 1 of this latest episode of video and podcast series Channel Insider: Partner POV. Sizer describes her business’s focus on providing IT and cybersecurity management for industries and businesses like law firms, government offices, and cannabis.

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Maximize Productivity and Simplify IT Management with Conversational AI

ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

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Get connected: The benefits of REST APIs and how to use them in partnership marketing 

Impact

Managing a growing partnership marketing program can feel overwhelming, especially when your systems don’t communicate with each other. Juggling different tools, trying to sync data manually, and ensuring everything is up-to-date can feel like a constant struggle. Thankfully, REST APIs are a ready-to-go solution. By connecting your software and automating data exchange, REST APIs eliminate the headaches of managing disjointed systems.

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Nailed or Failed It? A 2024 B2B Sales Predictions Reality Check

Market Source Inc

We made some B2B sales predictions about what should be on revenue leaders’ radars in 2024. What did we get right? What did we miss? We checked in with our experts and rated ourselves. Here's how we did. The post Nailed or Failed It? A 2024 B2B Sales Predictions Reality Check appeared first on MarketSource.

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Data Visualizations: Choosing the Right Chart

ClearPoint Strategy

Master the art of data visualization.

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TD SYNNEX Introduces New StreamOne Capabilities

Channel Insider

TD SYNNEX is introducing several new powerful, customer-centric capabilities for StreamOne, their global cloud platform, to solidify the platform as a destination for XaaS innovation and partner growth. The new platform has comprehensive hyperscaler coverage and new capabilities that unlock efficiencies and opportunities for various-sized partners. StreamOne is a fully global platform with new capabilities that are available instantaneously across all regions and is utilized by 30,000 partners t

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How to Prove Marketing Value: Demonstrate Content ROI and Contribution to Sales

Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

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Hotel Budgeting: Tips to Stay in Control

TRG Blog

It must be high time for budgeting at your business, which is why you are reading this article. Feeling overwhelmed? But seriously, why can’t companies just minimise spending and cut back on all unnecessary expenses? Who needs pizza days anyway?

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How is your organization aligning its ADAS strategies to capitalize on emerging regulatory requirements and industry demands?

Frost & Sullivan

The automotive industry is accelerating towards a CASE (connected, autonomous, shared, and electric) future, with regulatory frameworks setting the stage for widespread advanced driver assistance systems (ADAS) integration. In Europe, ADAS like automatic emergency braking (AEB) are now mandatory, marking a regulatory milestone that is likely to be mirrored globally over the next decade.

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Adapting Leadership for the Future of Work

COO Alliance

Key Lessons from the ‘Invest in Your Leaders’ Course As we look towards the future of work, one thing is clear: leadership is evolving. With the rise of remote and hybrid work, technological advancements, and shifting workforce expectations, leaders today face challenges unlike any before. To succeed, they must adapt and actively develop new leadership skills to meet these demands head-on.

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Video: What Success Looks Like Between Arctiq And Fortinet

Channel Insider

Paul Kerr, CEO of managed service provider Arctiq, sat down with host Katie Bavoso at the Fortinet Cybersecurity Summit 2024 in Toronto, ON, Canada to explain his company’s partnership with the cybersecurity vendor. Kerr explains how digital transformation and cloud modernization have been key drivers for customer environments becoming more complex, but that Fortinet’s technology combined with Arctiq’s managed firewall and NOC services create successful security solutions for h

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How to Leverage Intent Data for Better Outcomes

Speaker: Susan Spencer, Principal of Spencer Communications

Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.

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Understanding Mechanic’s Liens: A Guide for Contractors and Homeowners

Tishkoff

What is a Mechanic’s Lien? A mechanic’s lien is a legal claim against a property that arises when a contractor, subcontractor, or supplier performs work or provides materials for a construction project but is not paid for their services or goods. This legal instrument gives the unpaid party a security interest in the property, effectively allowing them to claim a portion of the property’s value to satisfy the debt.

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SAP Applauded by Frost & Sullivan for Driving Sustainability in Energy, Oil, and Gas, and its Market-leading Position

Frost & Sullivan

SAN ANTONIO, TX. – 13 th November 2024 – Recently Frost & Sullivan assessed the digital sustainability in the energy, oil and gas industry, and based on its findings, recognizes SAP with the 2024 Global Company of the Year Award. The company is a global technology leader that provides enterprise application software and services. Its extensive suite of applications and solutions span areas such as supply chain management, finance, and data analytics, enabling businesses to adapt to changing

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Unpacking The Post-Election Impact for AEC Firms

PSMJ Resources Blog

After the larger-than-expected Republican election victory, let’s step back and look at what it means for the U.S. A/E/C industry. The three biggest drivers for our industry are (1) the huge amount of infrastructure funding from the IIJA and IRA acts, (2) the effects of interest rates on housing and other interest-sensitive sectors and (3) the amount of capital investment made by U.S. industrial clients.

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