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“What makes a good alliance manager?” This was a question I was asked in a recent conversation. The answer to that question, to a certain extent, depends on the type of organisation you are in and the type of alliances you look after. Organisations therefore perceive the role of alliance management differently to each other. However, regardless of where you are in the Collaborative Business Spectrum , there are a set of common skills required.
Podcasting is exploding—I see it in my own podcast marketing company Content Allies —and PodNews reports that as of 8 February 2022, the number of channels in Apple Podcasts amounts to 1,375 channels with 14,154 shows. The array of podcasting equipment and gear choices is growing at the same explosive rate. While choice is good, sometimes there is too much of it, leading to overwhelm.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
And just like that – Autumn is upon us. It’s my favourite season. Harvest festivals, a crisp orange carpet on my driveway, cooler temperatures, shorter days, cosy nights in front of the fire sipping a Pinot. As the leaves start to change colour and fall, nature is showing us the beauty of letting go, and the opportunity to embrace the new.
Remember the good old days? They weren’t always as rosy as we thought they were. When I was young it was commonplace to see cigarette advertising everywhere. The Marlboro Man held sway in billboards across the country. When tobacco companies were banned from advertising, they switched to plastering their brand over Formula One cars and cricket matches.
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Partnership Management Hub brings together the best content for partnership management and strategic alliance professionals from the widest variety of industry thought leaders.
Remember the good old days? They weren’t always as rosy as we thought they were. When I was young it was commonplace to see cigarette advertising everywhere. The Marlboro Man held sway in billboards across the country. When tobacco companies were banned from advertising, they switched to plastering their brand over Formula One cars and cricket matches.
A 2006 survey found that 70% of adolescents dressed and behaved under the influence of a celebrity. Celebrity influence doesn’t end with teens; fans—both teens and adults—of social media influencers are very loyal, and influencers enjoy high trust from their committed fans. It makes sense that another survey found that 92% of consumers trust an influencer more than any other method of advertising.
Jonathan Brill is a globally recognized advisor and speaker on successful innovation under uncertainty. The author of Rogue Waves: Future–Proof Your Business to Survive and Profit From Radical Change (McGraw-Hill, 2021), he was the Global Futurist at HP and the managing partner of innovation firms that generated $27 billion in new revenue for clients.
The new year is well underway and hopefully your channel program is already hitting some of the goals you set for 2022. But do you know if outdated content is lurking in the corners of your partner portal and getting in the way of things? Spring is just around the corner and now is a great time clean up your partner portal: The webinar you had last year?
What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Predicting your business’ financial future may not be at the top of your to-do list if you're so caught up in day-to-day operations. Fortunately, modern enterprise software has matured enough to make financial forecasting much faster and more accurate. So, what is financial forecasting software ?
The relentless twin demands of performing for today and transforming for tomorrow, mean that leaders are grappling with an accelerated phase of workforce and industry change and disruption, but is enough being done to elevate leadership attention? Hack Future Lab founder and future of leadership thinker Terence Mauri sets out why attention is the new oil in a world of overload, distraction and burnout.
SAN ANTONIO – Mar. 01, 2022 — Frost & Sullivan Visionary Innovation Group’s recent analysis of global carbon regulatory trends reveals that new regulatory frameworks and the expansion of environmentally responsible consumers will foster the adoption of innovative, carbon-neutral strategies in top-tier companies. Governments are committed to reducing carbon emissions, and today’s consumers are more environmentally conscious.
The tech world is crowded. And that means the stakes for channel management have never been higher. How do you cut through the noise? Are SPIFFs, business plans, and marketing development funds really worth it? Get real-world, boots-on-the-ground insight into what it takes to build a partner relationship management motion that attracts, trains, retains, and motivates the right partners.
A Guide to 2022’s Top Incentive Travel Destinations. Incentive travel remains a top motivator, and many reward earners are eager for a new adventure (or just a change of scenery). For some top performers, an upcoming incentive trip could be their first time traveling since the pandemic began—a trip they’ve been dreaming about for ages. Our experts are excited as ever to craft once-in-a-lifetime experiences to make travel dreams a reality, as well as help travelers navigate evolving safety guidel
For years, emotional intelligence has been the subject of countless studies, best-selling books, talk shows, and press articles. Unsurprisingly, it has also attracted a fair amount of criticism and controversy.
Incident response plans are one of the most fundamental cybersecurity disciplines, determining how well an organization is able to respond to a cyber attack. And surprisingly, most customers of managed service providers (MSPs) lack such plans. That was one of the key findings of a Kaseya survey of more than 1,200 MSPs in 40 countries that was released today.
Christian Rangen is founder of Strategy Tools and Engage // Innovate. He is a strategy and transformation advisor to companies and governments globally. His work centers on large-scale strategy & transformation at both company and country level. On Tuesday, 8 March 2022, Chris joins Thinkers50 co-founders Stuart Crainer and Des Dearlove in a conversational session of the Thinkers50 Radar 2022 LinkedIn Live series in partnership with Deloitte.
ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu
Frost & Sullivan experts present strategic insights on key trends for the global cloud market. San Antonio – Mar. 1, 2022 – The last decade was about moving to the cloud as businesses migrated, re-platformed, and deployed applications in the public cloud. However, the future will revolve around leveraging the cloud to support digital businesses in their drive to improve operational efficiency, automate business processes and boost productivity.
Customer Experience Is More Than Just a Survey. It’s a State of Mind. CX Is More Than Just a Survey. It’s a State of Mind. Ever stop to think about whether your brand has a customer experience program, or whether you simply have a survey? Just 12% of CX pros rated their VoC maturity as high or very high, according to Forrester’s recent “How to Build Your Voice-of-the-Customer (VoC) Program” report.
Does your partner program have just one track? Do you have multiple partner programs? Are your tiers named after precious metals? Do you keep trying to garner more partner engagement by tweaking the volume requirements and margins by tier, hoping that if you have the magic combination, you'll double your ROI? If you answered 'yes' to any of the above questions, you might need a program refresh or overhaul.
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
The Renault, Nissan Motor Co, and Mitsubishi Motors Corp Alliance recently revealed their 2030 roadmap anchored in a shared vision of sustainability, electrification, and intelligent and connected mobility. It will be catalyzed by novel approaches like “Leader-Follower” that will fast-track technology, platform, and vehicle development and accelerate the transition to cleaner mobility.
Internet scams are an ever-present threat that no one is immune to. Scammers never miss a chance to attack both individuals and businesses, so you are always in danger of losing money, assets, and private information. Phishing scams started in the 90s and became a prominent issue at the beginning of the 2000s. While they are not new, these scams have become increasingly sophisticated and pose a serious threat to many businesses.
Does your partner program have just one track? Do you have multiple partner programs? Are your tiers named after precious metals? Do you keep trying to garner more partner engagement by tweaking the volume requirements and margins by tier, hoping that if you have the magic combination, you'll double your ROI? If you answered 'yes' to any of the above questions, you might need a program refresh or overhaul.
Collaboration is no longer a “nice to have” in the business world. According to the World Economic Forum, collaboration will define the future of business, serving as a cornerstone for long-term success. As companies become larger and more complex and increasingly embrace remote work or hybrid work models, this will become even more true.
Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
The debate over using disc brake vs. drum brakes in commercial vehicles (CV) has persisted ever since the former was introduced in the early 1980s in North America. But even as the adoption of disc brakes increased in Europe, uptake lagged in North America. Frost & Sullivan’s research highlights that this is changing; disc brake technology is on track to gain market share across all CV class segments, with ripple effects being felt across the Class 4–8 truck brakes aftermarket as well.
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IT portfolio management software is known for helping PMOs evaluate and track multiple active projects. But it can also be used to effortlessly provide executives with high-level, global data that enhances their strategic decision-making process. Take Akamai Technologies as an example. They’re a leading content delivery network services provider for media and software.
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