Sat.Nov 24, 2018 - Fri.Nov 30, 2018

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How to Successfully Market Your Channel Program

Impartner

Blog Series: The Old Man and the Channel – with Olivier Choron, Managing Director EMEA, Impartner. Part 1: Build it and They Will Come! Background: After more than 20 years in the channel, I sometimes feel like Santiago, Ernest Hemingway’s hero, unlucky in my quest to get the big fish. For Santiago, this was taken literally, for me, it’s been all about getting the best from my channel program.

Energy 69
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Five Core Best Practices in Partner Relationship Management

ZinFi

More and more companies today are marketing and selling through the channel to increase reach and velocity of product distribution. This wasnt the case 30 or 40 years ago. Remember mercantile traders? While its true the channel as a distribution strategy has existed for centuries, today its very much a mainstream practice, and most companies selling to consumers or businesses consider the channel as a very effective way to go to market.