Sat.Jul 08, 2017 - Fri.Jul 14, 2017

article thumbnail

Why Most MDF Marketing Programs Fail

ZinFi

Market development funds (MDF) are a critical source of marketing activity. Most vendors selling through the channel want to leverage MDF marketing to drive business growth via their network of channel partners. However, most MDF marketing activities tend to fail. Why? Two reasons: poor adoption and poor execution. What can you do to overcome this challenge that plagues most channel organizations and build a high-performing MDF marketing program that drives ROI?

52
article thumbnail

Impartner Releases Industry’s First Price Quote Functionality

Impartner

FOR IMMEDIATE RELEASE. Quoting tool extends native Salesforce quoting capabilities to partners, speeds deal closure. New release also launches deal and pipeline management solution built from ground up to manage multiple-partner participants typical in a channel sale. SILICON SLOPES, UTAH — JULY 11, 2017 — Impartner, the world’s largest and fastest-growing pure-play Partner Relationship Management (PRM) company, today announced the Summer ’17 release of its multi-award winning Impar

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Reseller Uses ZINFI Partner Portal to Better Serve Its Small Business Customers and Expand Its Customer Base

ZinFi

ZINFI partner portal is tailor-made for somebody who is actually working in the field and needs help Download Success Story PDF Challenges Sometimes the best way to sell is to focus on your prospects and customers needs, rather than simply extol the virtues of the products and services you offer. That core insight is behind the success of a company that has offering water quality solutions to rural customers since 1982.

article thumbnail

Reseller of Water Quality Products Leverages ZINFI Partner Portal to Expand Its Reach into a Vast New Market

ZinFi

Partner Portal Gives Reseller a Powerful New Tool for Distributing Product-Related Information about OEMs Water Treatment Systems to Tradespeople Working in the Field Pleasanton, CA August 8, 2017 ZINFI Technologies, Inc. , a company leading the definition and creation of Unified Partner Management (UPM) solutions, today announced that a partner portal it built for a manufacturer of water treatment systems as a channel marketing tool has been successfully adopted by a reseller of water filtrat

article thumbnail

State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

article thumbnail

4 Ways to PEPP Your Channel Sales

ZinFi

If your channel sales are flat and you have limited resources to drive fundamental structural changes or increase sales velocity via new products or organs, there are four fundamental steps you can take to change the trajectory of your channel sales. We call this process PEPP, which refers to profile , expansion , pruning and productivity. But before I explain, let me take a step back for a moment and examine the factors that contribute to a slowdown in channel sales and what actually needs to h

52