ZinFi

DECEMBER 13, 2017

Organizations selling through the channel tend to spend quite a lot of money on MDF marketing activities with the intent of increasing partner-generated leads. However, most MDF marketing investments provide little if any tangible return. In this article we will explore why that is the case. Channel marketing organizations are always hoping that their partners will bring in new business and run successful marketing programs on their own.

52

52

Impartner

DECEMBER 10, 2017

” Your company relies heavily on the success of an indirect sales channel to market and sell. “ [click_to_tweet tweet=”Bring Manufacturing into the 21st Century with Partner Engagement – ” quote=”Bring Manufacturing into the 21st Century with Partner Engagement – ” theme=””]. If you’re in the manufacturing industry your customer’s buying journey can easily become complex.

Channel strategies 52

Channel strategies Channel management Ecosystems 52

ZinFi

DECEMBER 11, 2017

Most technology vendors selling through a network of channel partners tend to turn to deal registration programs to streamline their go-to-market motions. They also leverage such programs to incentivize the partner base and increase sales productivity. However, the sad reality is that most deal registration programs actually do not work. Here are the reasons why.

52

52

Impartner

DECEMBER 12, 2017

FOR IMMEDIATE RELEASE. New Impartner data shows that the shortage of enterprise sales pros is holding companies back from reaching revenue goals. The indirect channel moves into spotlight as revenue driver for 2018. SILICON SLOPES, UTAH — DECEMBER 12, 2017 — Impartner, the world’s largest and fastest-growing pure-play Partner Relationship Management (PRM) solution provider, today released a new report revealing that the process of recruiting and hiring enterprise sales professionals is be

Engineering 40

Engineering 40

Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.