Hype
APRIL 27, 2021
This is the fifth blog post in HYPE’s series on the most often-asked questions about strategic foresight. While the fourth post provided insights on where and how to identify industry trends , this post offers a step-by-step process for scenario planning to prep your organization for the future. Strategic Foresight
Crossbeam Blog
APRIL 29, 2021
Today, I’m the CEO of Crossbeam. But I spent the first eight years of my SaaS career in the murky depths of the analytics market, and let me tell you: Data warehouses changed everything.
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Stellar Partnerships
APRIL 26, 2021
Have you ever participated in Tough Mudder? It’s a crazy fitness challenge with all kinds of obstacles to overcome. Personally, I’ve never felt the urge to commando crawl through mud or jump into icy water, but Sharon did it once – in a red morph suit (yes, you can bribe me for the photos).
Peter Simoons
APRIL 25, 2021
In a 1993 HBR interview Peter F. Drucker mentioned alliances as “ Dangerous liaisons […] which, by the way, very few people understand ”. In the article it is clear that Drucker refers to the manager’s desire to have control. Luckily, we’ve come a long way in the past 28 years. However, even today, not many people really understand alliances. .
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Board Source
APRIL 30, 2021
Billy Shore of Share Our Strength , the parent organization for the No Kid Hungry campaign, responds to BoardSource’s CEO, Anne Wallestad's new way of framing the nonprofit board’s role, and a call for what we’ve termed “Purpose-Driven Board Leadership.”. “ The Four Principles of Purpose-Driven Leadership ” offers a new framing of a board’s mission that puts purpose first.
Partnership Management Hub brings together the best content for partnership management and strategic alliance professionals from the widest variety of industry thought leaders.
INSEAD Knowledge
APRIL 28, 2021
All innovations make the journey from “eureka” to “meh”. But they don’t do so according to fixed rules.
CoSell
APRIL 28, 2021
In our sales environment, we are looking for ways to gain a competitive advantage and provide exceptional value. More and more sales professionals are looking to build long-term relationships with their B2B partners. If that sounds good to you, you’re probably also wondering is about how. You may be asking two critical questions: What is the best way to connect with clients?
Board Source
APRIL 30, 2021
Billy Shore of Share Our Strength , the parent organization for the No Kid Hungry campaign, responds to BoardSource’s CEO, Anne Wallestad's new way of framing the nonprofit board’s role, and a call for what we’ve termed “Purpose-Driven Board Leadership.”. “ The Four Principles of Purpose-Driven Leadership ” offers a new framing of a board’s mission that puts purpose first.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
INSEAD Knowledge
APRIL 28, 2021
Seven lessons about relationships that could save your career.
Channel Incentive Best Practices
APRIL 29, 2021
How successful is your MDF Program? Although a more paramount question might be if you are familiar with which activities result in the highest ROI? Either way, if you are looking to take your MDF program to the next level, join Channel Mechanics CEO Kenneth Fox for the webinar “ Guiding Principles for a Successful MDF Program “ Kenneth will be joined by Michele Lee , Channel Programs and Distribution Management with Juniper Networks, Ryan Griffis , Global Channel Programs Manager
Crossbeam Blog
APRIL 29, 2021
Ask a friend in the partnerships world, “What’s cross-selling?” and you might find yourself doing the shuffle. Your friend redirects the question to you, making sure you answer first. Then, in most cases, they agree with you.
Thinkers 50
APRIL 26, 2021
Not only can leaders help organizations to co-create the future, but perhaps they can also energise the workplace along the way. Whether this comes down to technology, the race to reskill or diversity, Hack Future Lab founder and global management thinker Terence Mauri sets out why it’s time to rethink the importance of trust in sustaining an inclusive, human-led and sustainable future.
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The tech world is crowded. And that means the stakes for channel management have never been higher. How do you cut through the noise? Are SPIFFs, business plans, and marketing development funds really worth it? Get real-world, boots-on-the-ground insight into what it takes to build a partner relationship management motion that attracts, trains, retains, and motivates the right partners.
INSEAD Knowledge
APRIL 26, 2021
Covid-related setbacks require redoubled DEI efforts, but are companies delivering?
ITA Group
APRIL 29, 2021
5 Key Challenges to Unlocking Improved Customer Lifetime Value. Do you want more returning customers? The kind of customers who spend more money and visit more often? Then a loyalty program could be the perfect tool to add to your customer retention arsenal. Why? You may ask. Let’s start with the most reasonable fact: It makes you more money. Well—if it’s done the right way, of course.
Chameleon Sales
APRIL 30, 2021
Making better decisions means getting your hands on helpful and accurate information. Better decisions lead to less risk and faster results. Does that sound like a good idea? We think so, too. Market research ensures that your company develops an informed and successful business strategy. When a company develops a new product or service, the natural next step is to make it available to the public.
Impact
APRIL 29, 2021
How cool would it be to work from home, set your own hours, and make money opining on and writing about something you love, like baking or life with pets ? Especially when you look at the successful stars of the Instagram/TikTok/Twitch universe, it’s hard not to wonder: could I do that? How FitHealthyMomma started — Tami Smith’s inspiring story. In November of 2019, Tami Smith was pretty much in that boat.
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ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu
Frost & Sullivan
APRIL 29, 2021
Webinar will explore how COVID-19 will have a transformative impact on key mobility segments such as corporate travel, car ownership and urbanization. FOR IMMEDIATE RELEASE: Press Contact: Melissa Tan. Frost & Sullivan. P: +65 68900926. E: melissa.tan@frost.com. SANTA CLARA, Calif. – April 29, 2021 – Mobility patterns across cities are highly influenced by Mega Trends, global events, changing work environments, and shifting industry structures, which have a direct correlation with commuting
TRG Blog
APRIL 27, 2021
If your business decided to embark on the ERP journey, you might come across a plethora of ERP solutions and vendors , all of whom seem to be a good fit for your business. But do they? Well, at least one of them is, but the comparison process can be daunting.
Mindmatrix
APRIL 27, 2021
Questions that start with the “five Ws and one H” (who, what, where, when, why, and how) constitute a reliable method for getting the complete story on a topic. This set of questions are also a useful guide for developing a marketing enablement plan – a key deliverable when establishing a formalized marketing enablement program. In this blog, we offer a SiriusDecisions Research Brief that define the six components of a marketing enablement plan and explain how to create a roadmap for successful
INSEAD Knowledge
APRIL 25, 2021
Behavioural and neuroscience research by INSEAD and Sorbonne Université suggest bariatric surgery does a lot more than just help patients lose weight.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Frost & Sullivan
APRIL 28, 2021
Government Regulations & Initiatives, Colocation Market, Cloud, and SaaS Market to Drive Growth. The Kingdom of Saudi Arabia is rapidly transforming all sectors to achieve the goals laid down by Saudi Vision 2030 and the National Transformation Program. Improving the quality of service and delivering innovative solutions are at the forefront of this agenda.
CenterPoint Group
APRIL 27, 2021
Complete Clean Pledge. Expanding our rigorous cleaning protocols, Enterprise has teamed up with Clorox® one of the most trusted brands for powerful cleaning.
COO Alliance
APRIL 24, 2021
Our guest today is Matt Clark, President and Chief Operating Officer for Corcentric. Matt is responsible for setting and steering Corcentric’s strategic vision along with its mission of empowering businesses to do more. His leadership has led to a substantial increase in employees, revenue, and the company’s growing presence in the B2B FinTech space. .
Tackle.io
APRIL 27, 2021
About This Playbook: Guidance for Growth In this playbook, you’ll find key strategies for each step of your Cloud Marketplace journey, from getting started to scaling and operationalizing—complete with expert advice from leaders in the field at companies like CloudZero, Hashicorp, CrowdStrike, and more. . The mass migration continues: More software sellers are leveraging Cloud Marketplaces as a critical leg of their go-to-market strategy, and they are seeing results such as: .
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
Frost & Sullivan
APRIL 28, 2021
About the Gauntlet. Frost & Sullivan’s Analyst Gauntlet is a structured program wherein participating vendors and service providers give industry analysts deep dives and demonstrations of their collaboration solution. The analyst then uses the collaboration solution over a period of time and provides candid feedback based on his/her user experience with the specified tool.
ITA Group
APRIL 27, 2021
Event Marketing ROI: A Roadmap to Prove User Conference Experience ROI. Do you have data? You undoubtedly do. And I’d bet others in your organization do, too. There are so many sources and places for data to be generated—including registration, apps, event marketing campaigns, CRMs and more. . While your organization likely has analysts looking at some data, can you definitively say they’re looking at all of it through your event lens?
Crossbeam Blog
APRIL 27, 2021
When you’re held accountable for partner-sourced revenue, speed is your best friend — but you can’t optimize the timing of your next deal when you’re knee deep in spreadsheets. You need processes, workflows, and tools that allow you to move faster and cover as much ground as possible with your partners.
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