Sat.Apr 21, 2018 - Fri.Apr 27, 2018

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ZINFI Technologies Named a Leader in 2018 Analyst Evaluation of Through-Channel Marketing Automation Platforms

ZinFi

ZINFI recognized for its wide set of integrated marketing tools and its potential to be a formidable player in multiple industries and segments around the world Pleasanton, CA April 25, 2018 ZINFI Technologies, Inc., a company leading the definition and creation of Unified Partner Management (UPM) solutions, today announced that it has been named a leader in The Forrester Wave : Through-Channel Marketing Automation.

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New Partner Mantra: ‘Show Me (How I Make) the Money’

Impartner

“What partner owners really cared about was what their business risk and the bottom line looked like…” It’s surprising how many channel people we talk to that do not have a clear understanding of how their partners make money selling their products. If they do, they quite often don’t incorporate all the factors affecting partner profitability into their programs.

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“AI, Labor, and the Economy” Working Group launches in New York City

Partnership on AI

Working Groups are the Partnership’s first line of programs and the primary means by which PAI brings together technologists, academics, and civil society representatives from its Partner organizations. They provide a forum for members to engage in frank discussions, to design and commission research, and to suggest best practices and guidelines to better govern the development of AI systems.

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Report Names Impartner Strong Performer

Impartner

For Immediate Release. Impartner’s TCMA solutions cited as a good fit for customers who have invested in Salesforce (CRM) and are looking for an affordable, full-featured solution. Silicon Slopes, UTAH — April 27, 2018 — Global Partner Relationship Management (PRM) leader Impartner has been named a strong performer in The Forrester Wave™: Through-Channel Marketing Automation, Q2 2018.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.