Bright Shiny Object Syndrome
Ground Floor Partners
MAY 17, 2019
Con artists long ago mastered the art of distracting their “marks” with bright shiny objects. Once they get the victim’s attention, they exploit his or her weaknesses to get what they want —- a suitcase, a wallet, a watch, or a purse. Con artists distract intentionally and purposefully, and they are extremely good at it. Unfortunately many entrepreneurs and small business owners don’t need a con artist to lose their wallet; they con themselves.
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