Sat.Nov 13, 2021 - Fri.Nov 19, 2021

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Balancing Risk and Opportunity

Stellar Partnerships

What’s your appetite for risk? Sharon always teases me that I’m risk averse, and my haircut hasn’t changed substantially for 10 years. Until a few weeks ago. After 80 days of Melbourne’s last ‘7 day snap lockdown’, I headed to my hair salon in desperate need of some hair TLC. What could possibly go wrong?

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The Blue Ocean Strategy Summary (With 4 Examples)

ClearPoint Strategy

Of the many strategic planning models that exist, the Blue Ocean Strategy could be considered the pacifist of the group. Based on an eponymously titled book , this strategy argues that “cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool.” Companies should instead look for new market space and ways to reinvent the industry.

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Three Tools That Should Be in Every Channel Team’s Tech Stack

PartnerTap

In this article, we highlight three tools that should be in every channel tech stack. The channel tech industry is awash with solutions created specifically for partnering, so it’s easy to get lost in this sea of software. We are here to help! Channel software is a great solution because it helps streamline, automate, and simplify channel processes.

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CRUSADING CONSUMERS EMERGE FROM LOCKDOWN CHAMPIONING CHARITY

Be Partner Ready

Despite living in a COVID bubble for the past year, Australian consumers have come out swinging in favour of companies that support charities. New research (launched 29 October 2021) reveals that during lockdown, Australians have become more concerned about social and environmental issues, and they’re demanding that the corporate sector step up and show leadership in solving social issues. 62% of Australians say that during COVID, they’ve re-evaluated their priorities in life, and if

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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Using Corporate Social Initiatives to Build a Purpose-Driven Organisation

INSEAD Knowledge

An impact-driven intrapreneurial venture can be a useful stepping stone for changing a company’s DNA, but its unintended consequences need to be managed carefully.

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Influencer marketing trends from 2021 you need to watch

Impact

Originally published on Performance Marketing World. As consumers remained tethered to their computers (thank you, Delta variant) for working, shopping, and socialising in 2021, online influencers retained their vital role as trusted voices and go-to resources. That kept influencer marketing squarely in the high-priority column for brands, and spend in the channel is expected to reach $15B in 2022.

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Incident Response Services: A Big Opportunity for MSPs and MSSPs

Channel Insider

There have been so many major security incidents in the last year that it’s no wonder the incident response market has taken off. Of the 5,000 data breaches detailed in the Verizon Data Breach Investigations Report (DBIR), phishing was the top avenue of incursion used in breaches (more than 30% of incidents). Next came web application attacks (25%) and system intrusions (20%).

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Post-Pandemic, Firms Need Chief Social Connectivity Officers

INSEAD Knowledge

In this new hybrid working environment, people shouldn’t go to the office to stare at their computer, but to connect.

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5G’s Ability to Support Diverse Use Cases across Multiple Industries Fuels Adoption in Asia-Pacific

Frost & Sullivan

San Antonio – Nov. 19, 2021– Frost & Sullivan’s recent analysis, APAC 5G Connectivity Growth Opportunities , finds that 5G will be a key enabler of digital transformation and business success across industries in Asia-Pacific. Its unique ability to help enterprises deliver next-generation customer experiences through enhanced reliability, low latency and optimized power consumption will help mobile operators generate significant growth opportunities.

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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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2021 CGS Learning Survey Reveals Ways to Reduce Employee Attrition During the ‘Great Resignation’

CGS

11/18/2021. Generation Z and Millennial workers are less satisfied in their jobs, and upskilling opportunities are critical to employee retention. NEW YORK, NY, November 18, 2021 – CGS, a global provider of business applications, enterprise learning and outsourcing services, today unveiled new insights from its 2021 CGS Workplace Learning Trends Survey.

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5 Ways To Increase Employee Retention

COO Alliance

How can you increase your employee’s retention? Believe it or not, many of the factors affecting employee retention have little to do with salary. Making your employees feel valued, supported, and motivated will ensure that they will want to stay with you and your company for the long haul. Losing an employee is never fun, nor easy, and can cost your company a lot.

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How DBS Became the ‘World’s Best Bank’

INSEAD Knowledge

The Singapore titan’s tech-charged quest to take the banking out of banking has paid off handsomely.

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Improvements in Flight Operations Expediting Global Commercial Avionics Market Growth

Frost & Sullivan

SAN ANTONIO –Nov. 17, 2021– Frost & Sullivan’s recent analysis of the global commercial avionics industry finds that airlines’ increasing focus on improving flight operations is expediting market growth. Digital glass displays, connected flight management systems, and HUD (head-up display) are gaining traction due to the emphasis on enhancing flight operations.

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How to Build Competitive Channel Programs: Advice from 7 Channel Experts

The tech world is crowded. And that means the stakes for channel management have never been higher. How do you cut through the noise? Are SPIFFs, business plans, and marketing development funds really worth it? Get real-world, boots-on-the-ground insight into what it takes to build a partner relationship management motion that attracts, trains, retains, and motivates the right partners.

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Databricks Helps Partners Tap Its Lakehouse Platform for Data and AI Services

Channel Insider

Databricks is making it easier for channel partners to use the vendor’s Lakehouse architecture to help business customers better run their data, analytics and artificial intelligence (AI) workloads using a single platform. The San Francisco-based company’s Lakehouse Platform is designed to combine the key features of data warehouses and those of data lakes (hence the name Lakehouse) into a single architecture, simplifying the management work that companies need to do with the massive amounts of

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Sinan Aral

Thinkers 50

thinkers50 award winner. Sinan Aral. Forensically and persuasively gets to the reality inside social media and tech. 01. ranked thinker. Ranked in 2021. 02. award winner. Winner of the Thinkers50 2021 Digital Thinking Award. 03. fast fact. In 2014, was named one of the “World’s Top 40 Business School Professors Under 40”. ideas. Drawing on two decades of research and business experience, Aral goes under the hood of the biggest, most powerful social networks to tackle the critical question of ju

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5 Prime Examples of High Emotional Intelligence (EI) in the Workplace

TRG Blog

Any individual who has worked in an atmosphere riddled with adversity, harshness, and toxicity can attest to the importance of Emotional Intelligence (EI) in the workplace.

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Advancements in Sensor Fusion Technology to Benefit Multiple Industries, Finds Frost & Sullivan

Frost & Sullivan

SAN ANTONIO – Nov. 16, 2021 – Frost & Sullivan’s recent analysis on the global sensor fusion market finds that technology developers that can offer full-stack options and focus on contextual sensor fusion will dominate the market. As sensor manufacturers move toward a configurable data fusion algorithm that can deal with varying sensory outputs, there will be greater end-user awareness regarding the technology and expanded application in new areas.

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Maximize Productivity and Simplify IT Management with Conversational AI

ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

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Common Channel Blind Spots

Chaneltivity

In the Channel Expert Office Hours series, channel expert Raegan Wilson answers questions about channel management. You can submit your own questions for Raegan by sending us an email. What are common channel blind spots? The three common channel blind spots include: 1. Lack of rules of engagement. At the highest level, the rules of engagement (RoE) for your partner program define how your team will interact with partners.

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Keeping all Parts of a Channel In Sync

Mindmatrix

The job of a channel operations manager is to keep every member of the channel pipeline “In Tune” and “In Sync”, like a conductor leading an orchestra. This is challenging because the members of a channel network will come from different professional fields and organizational cultures. . A composer uses a baton and sheet music to keep musicians in sync.

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Top Cloud Migration Services Providers 2021

Channel Insider

The key to a successful cloud migration is an experienced partner. Organizations that migrate their data and applications to the cloud waste approximately 30 percent of their cloud spend because they don’t have their environments configured correctly or the migration takes longer than they planned. By working with a cloud migration services provider, companies get an experienced partner that can identify pitfalls and avoid them during the transition.

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Are Your Channel Partners Getting the Attention They Need (and Deserve)?

Magnetrix

Listen to the podcast with guest speaker: Heather K. Margolis of SAP Channel Maven Consulting & Spark Your Channel. Aired on November 18, 2021. Table of contents: Introduction. Channel partners need ongoing attention from vendors. 1st Consideration: Channel partner training, support and feedback. Should vendors be supporting their channel partners?

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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

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Best Practices for Claims Program Management

ITA Group

Best Practices for Claims Program Management. Successful claims management is a journey of continuous improvement, rather than a final destination. Even small tweaks here and there can make a big difference to your claims data collection. It’s all about making connections between your systems, your suppliers, your people and your strategies. What Is a Claims Program?

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Harvard Business School’s Amy Edmondson Tops Thinkers50 Ranking; Thinkers50 Award Winners Announced

Thinkers 50

PRESS RELEASE. November 16, 2021. LONDON: Thinkers50, the premier ranking of global business thinkers, today announced its 2021 ranking of management thinkers and the winners of its 11 Distinguished Achievement Awards. For the first time the ranking is topped by Amy Edmondson of Harvard Business School. “Amy is already a Thinkers50 Award winner and has risen steadily up the ranking over recent years,” says Thinkers50 cofounder Des Dearlove.

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MSPs Are Turning Software Into New Services – As We Predicted

Channel Insider

Right in the midst of ramping up our Toolsmith series , our friends at AvePoint have rolled out the results of a survey of 1,000 MSPs, which, among other things, confirms our view turning independent software vendor (ISV) products into services is the best growth path for managed service providers. The AvePoint survey found that when adding new vendors to their repertoire, 54% of MSPs prioritize the projected revenue growth from additional services generated from new products.

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Tips for Hiring a High-Performing B2B Sales Team

Market Source Inc

Recruiting great B2B sales talent is tough in a tight labor market. Sales managers should double-down on these nine proven hiring tactics to attract and retain high-performing sales reps right now. The post Tips for Hiring a High-Performing B2B Sales Team appeared first on MarketSource.

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How to Prove Marketing Value: Demonstrate Content ROI and Contribution to Sales

Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

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The Future of the GTM for Growth Stage Companies

Tackle.io

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7 with ties to MIT Sloan honored at Thinkers50 awards

Thinkers 50

MIT Sloan professor Sinan Ara l won the Digital Thinking Award, which honors a researcher who “sheds the most original and valuable light on the new digital reality of business,” at the 2021 Thinkers50 Awards. The biennial competition recognizes business leaders from around the world. Six other members of the MIT Sloan community were honored by Thinkers50 during a virtual ceremony on Nov. 16.

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A new year is coming. What’s your plan?

PSMJ Resources Blog

What a year it has been. Beyond the obvious pandemic-related impacts, infrastructure spending, artificial intelligence, and private equity are just some of the terms you have probably heard more and more mention of this year. How could these forces drive disruption and create opportunity in your firm?

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