ZinFi
MAY 16, 2017
What is lead management software ? A simple definition would go something like this: business process automation software that streamlines activities between marketing and sales to identify potential new business opportunities and enable the closing of sales. Now, to explain what lead management is functionally, we have to spend a few more minutes analyzing the process of lead generation and closure of a business transaction.
Partnership on AI
MAY 16, 2017
Since we came together to form the Partnership on AI to Benefit People and Society (Partnership on AI), we have been uplifted by support from around the world, with enthusiasm about our mission, tenets, and goals coming from companies, nonprofits, and academics alike. Earlier this year we welcomed Apple and six nonprofit board members to serve on our Board of Directors, the group that oversees the Partnership on AI.
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ZinFi
MAY 15, 2017
Over the past decade, many large organizations selling through the channel decided to procure and deploy through-partner marketing automation (TPMA) software to enable partners to drive lead generation. However, in most cases TPMA software has failed to deliver. When you dissect the reasons, you discover they fall into three distinct categories. In this article we will explore those three categories in detail.
ZinFi
MAY 15, 2017
For organizations selling through the channel, it is essential to make sure the indirect sales forcei.e., channel partnershas the tools it needs to drive revenue growth. To accomplish this, vendors that depend on partners to drive sales growth must provide lead management capabilities via their partner portal. Partner portals have been around since the dawn of Internetalmost 30 years ago.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
ZinFi
MAY 15, 2017
Use the money you already have. Are you familiar with this age-old piece of advice? The common rejoinder, of course, is that you have no funds left. But are you sure? Have you looked at your overall marketing scope and activities? Have you utilized all available market development funds (MDF) or co-op dollars? In our experience, when organizations sit down and take a close, detailed look at their finances, nearly 9 times out of 10 they discover leftover or unused partner marketing funds.
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