Sat.Sep 11, 2021 - Fri.Sep 17, 2021

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How Partnerships Deliver Brand Advocacy in a Way Marketing Can’t

Impact

Originally published on ClickZ. Traditional marketing channels don’t do advocacy, but the partnership channel does. Though we at Impact view the partnership opportunity as large enough to stand on its own, on par with the sales and marketing channels, many organizations still group affiliates and partnerships as a marketing channel.

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Are You Ready to be a Disrupter?

Stellar Partnerships

These are challenging times. Nothing feels simple anymore. Things that we barely gave a thought to, like working in an office or dinner with friends are now logistic nightmares or a distant memory. Corporate partnerships are moving fast and becoming more sophisticated.

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How Far Ahead Should COOs Think Towards Their Company’s Future?

COO Alliance

It’s likely that at some point in your life you’ve been in a job interview where you’ve been asked the question “Where do you see yourself in five years?” or maybe you’re a COO who has been asked, “What do you see for this company’s future?” They are very tough questions to answer without appearing too ambitious or too complacent. But that’s not the only thing that makes those questions difficult.

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How to Become a Trusted Leader

Peter Simoons

Trust is an important cornerstone for successful collaborations. I’ve written about this topic a few times in the past. In his book “Trusted Leader”, David Horsager takes the topic to a deeper level. He argues that the root issue for every challenge is always trust and that trust is your single, most valuable asset. As trust increases, output, morale, and innovation (amongst other things) improve, while costs, problems, risk and stress reduce.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Thinkers50 Hall of Fame 2021: Reuel J. Khoza

Thinkers 50

Reuel J. Khoza has been inducted into the Thinkers50 Hall of Fame 2021, in partnership with Haier. Dr. Reuel Khoza is a distinguished thought leader, entrepreneur, business leader, academic, author, farmer, musician, and active as an Africanist at the forefront of transformation in the South African political economy. . He is the author of a number of books on business leadership including Attuned Leadership: African Humanism as Compass (2011), Let Africa Lead (2005) , The African in My Dream (2

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Don’t Let Your Data Lake Become a Data Swamp – Here’s What You Can Do

TRG Blog

Versatility, scalability, cost-savings, and deep analytics capability – those benefits have made data lakes an indispensable component of a modern enterprise’s technology infrastructure. But just like everything else in life, there are trade-offs that, without proper precautions, can turn your data lake into a ‘data swamp’ – a digital mess of unmanageable and usable raw data.

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Key Business Snapshot: Israel & Mexico

Powerlinx

Even though exports reached their lowest in a decade in 2020 due to the pandemic, Israeli firms are set to claim its strong market position back and electrical/electronic equipment products have the highest leverage in terms of adoption and access. On the other hand, with its signature high quality, fruits and vegetables made in Mexico are of particular interest in Israel, with tons of export opportunities in the israeli market, as well as distributorship opportunities for israeli companies to w

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Announcing the Thinkers50 2021 Strategy Award Shortlist

Thinkers 50

Nominations are in for the Thinkers50 Distinguished Achievement Awards for 2021. Over the course of the next several weeks, we will be highlighting the shortlisted nominees and their achievements. This week, we are sharing with you the 2021 shortlisted nominees for the Thinkers50 Strategy Award, in partnership with Brightline. 1: Sangeet Paul Choudary.

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Rising Data Creation and Consumption Fuel the Data Center Colocation Services Market Worldwide

Frost & Sullivan

The global data center colocation services market is estimated to exceed $164 billion by 2030, says Frost & Sullivan. Santa Clara, Calif. – Sept. 14, 2021 – Frost & Sullivan’s recent analysis reveals that the global colocation services market is projected to reach $164.84 billion by 2030 from $51 billion in 2020, expanding at a 12.4% compound annual growth rate (CAGR).

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Maximize Productivity and Simplify IT Management with Conversational AI

ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

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Creative Ways to Make the Event Experience Memorable

ITA Group

Creative Ways to Make the Event Experience Memorable. Think of the memorable scents, tastes and sights that take you back to a time spent with loved ones. Whether the wafting baking aromas filling a kitchen in the fall with a beloved relative or seeing the purple, pink and blue shades of that perfect sunset while on your favorite vacation. The memory is vivid, personal and delivers a rush of endorphins leaving positive feelings in its wake. .

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Everything You Need to Know About Planview Accelerate 2021

Planview Blog

We’re just one week away from Planview Accelerate – our largest and most comprehensive customer event in company history. For the last 24 years Planview has hosted this conference to bring our customers together to share their stories, network with their peers, talk with Planview experts and level up their skills across all of Planview’s products. This year, we’re hosting the event on a virtual platform – which means we’re able to share this event with a much larger and more global audience.

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What Is A Project Dashboard? A Definition + Examples

ClearPoint Strategy

While project managers used to be part of a specialized office focused on scheduling and executing technical projects, the world has changed—project managers are everywhere now. Projects are one of the keys to driving the execution of strategy, with PMI even saying that an organization is defined by its projects. Why? Because organizations have come to realize that projects (and their management) are essentially a strategic function.

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Rapid Vehicle Electrification to Drive the Global Li-ion Battery Materials Market

Frost & Sullivan

Advancements in battery materials and rising demand for electric vehicles worldwide boost the Li-ion battery materials market, finds Frost & Sullivan. Santa Clara, Calif. – Sept. 10 2021 – Frost & Sullivan’s recent analysis finds that the global Li-ion battery materials market is projected to reach $51.60 billion by 2027 from $18.75 billion in 2020 at a 15.6% compound annual growth rate (CAGR).

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How to Leverage Intent Data for Better Outcomes

Speaker: Susan Spencer, Principal of Spencer Communications

Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.

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Using Partner Data to Create Winning Vendor-Partner Relationships

Mindmatrix

A deep understanding of partner data will not only help vendors recruit the right partners, but will also help them identify any misalignments in their partner relations and fix them or let go of partnerships that no longer serve the common goal.

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Ingram Micro Cloud’s John Dusett and Channelnomics’ Chris Gonsalves on Cloud Trends, Opportunities, and Challenges

The 2112 Group

Channelnomics and Ingram Micro Cloud, with the support of Microsoft and Google Workspace, unveil the 2021 State of the U.S. Cloud Channel report, the fourth annual study on trends around cloud computing among resellers and service providers. John Dusett, executive director of cloud services in the U.S. for Ingram Micro Cloud, and Chris Gonsalves, senior vice president of research at Channelnomics, join Channelnomics’ Changing Channels host Larry Walsh to talk about strengths and weaknesses among

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Obituary: The Passing of the Password

Channel Insider

It is with a mixture of gratitude and relief that the Microsoft family has informed us of the timely passing of the beleaguered password after a long illness. “Nobody likes passwords,” explained Vasu Jakkal, Corporate Vice President for Security, Compliance and Identity, speaking on behalf of the family. “They’re inconvenient. They’re a prime target for attacks.

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Frost & Sullivan Recognizes Recorded Future as Innovation Leader in Global Cyber Threat Intelligence Market

Frost & Sullivan

Recorded Future’s cyber threat intelligence platform provides incomparable cybersecurity defense. SANTA CLARA, Calif. – Sept. 7, 2021 – Frost & Sullivan has named Recorded Future a top industry innovator in the Frost Radar™: Global Cyber Threat Intelligence Market. Recorded Future is recognized for the breadth of its intelligence capabilities and product strategy, which enables the company to support clients with different intelligence requirements and cybersecurity maturity levels.

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The Essential Guide to the Buying Experience of the Future

Your buyers’ lives, preferences, and expectations have changed. Over two-thirds of buyers prefer remote or digital interactions — and they expect those interactions to be substantive and valuable. They hold sellers to a high standard, and that means the buying experiences of the past — in-person meetings, transactional conversations, and linear sales funnels — no longer deliver.

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Knowing the Risks: A Necessary Step to Using Demographic Data for Algorithmic Fairness

Partnership on AI

Share. Our Blog. /. Blog. Demographic Data. Knowing the Risks: A Necessary Step to Using Demographic Data for Algorithmic Fairness. Sarah Villeneuve, McKane Andrus. September 15, 2021. Content Wrapper. Click here to start editing. -->. Content Row. Click here to start editing. -->. From racial discrimination in predictive policing algorithms to sexist AI hiring tools , algorithmic bias — the ways in which algorithms might produce disparate outcomes for different demographic groups — has become

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Three Steps to Optimising Your Firm’s Hybrid Work Strategy

INSEAD Knowledge

You need a strong process to reconcile the needs and wants of your various stakeholders.

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Maturing Your Voice of Customer (VoC) Program

ITA Group

Maturing Your Voice of Customer (VoC) Program. Surveying customers won’t magically transform your brand. Evolution of your brand requires analysis to identify the root of negative interactions, action to change behavior, and focus to bring desired behaviors to life. Use survey intel to gain insight how best to encourage employees and partners to adopt habits that consistently demonstrate the value of your brand.

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IAA MOBILITY 2021 Ponders “What Will Move Us Next?”

Frost & Sullivan

After a fallow auto show calendar in 2020, IAA MOBILITY 2021 served to clearly reiterate that the automotive industry is experiencing technological disruptions of historic proportions. Indeed, I believe many veteran attendees of IAA auto shows would agree with me when I say that this year’s IAA was akin to attending a conference on energy transitions and software & computational technology.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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Wipro: Channel Partner Profile & Services

Channel Insider

Wipro is an information technology, consulting, and business process services company based out of Bengaluru, India. Originally incorporated in 1945, the company entered the IT products business in 1982, slowly morphing into the tech outsourcing giant it is today. Wipro is also one of our picks for top channel partners. With more than 200,000 employees working across six continents, Wipro boasts an extensive network of resources and clients.

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We All Want to Be Good – Then Life Happens

INSEAD Knowledge

Starting with the best of intentions, people overestimate their ability to follow through.

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You Received ARPA Funding, Now It’s Time To Report On It

ClearPoint Strategy

Coronavirus State and Local Fiscal Recovery Funds (SLFRF) Program Overview. Many state and local governments received funding from the U.S. Treasury as a response to COVID-19. It likely came from the American Rescue Plan Act which was signed into law on March 11, 2021. This act established the Coronavirus State and Local Fiscal Recovery Funds (SLFRF) program to support governments in their ability to respond to the economic and public health impacts of COVID-19.

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Respiratory Health Management Market to Expedite Digital, Smart, and Portable Solutions

Frost & Sullivan

AI-based mobile medical applications to diagnose and manage respiratory diseases can reduce costs by eliminating the need for regular medical tests, finds Frost & Sullivan. Santa Clara, Calif. –Sept. 13, 2021– The COVID-19 outbreak has inflated the demand for smart and digitally connected medical devices such as artificial intelligence (AI)-based mobile medical applications and medical imaging software, ensuring better management of severe respiratory diseases.

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How to Measure the ROI of IT Operations

IT is viewed as a cost center by organizations. In troubling economic times, this puts intense pressure on IT to demonstrate value for IT investments. Register for this webinar to learn how to quantify the intrinsic benefits of IT using analytics.

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Evaluating a Sales BPO Strategy: The CFO’s View

Market Source Inc

The CFO usually thinks terms of increased revenue, decreased expense, and expense avoidance. Optimizing sales returns through business process outsourcing can help attain these goals. The post Evaluating a Sales BPO Strategy: The CFO’s View appeared first on MarketSource.

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If Your Company Were a Political Party, Which Would It Be?

INSEAD Knowledge

Four simple questions will tell you where your organisation stands on today’s wide-ranging ideological spectrum.

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Impartner Introduces New Technology to Help Organizations Transform Partner Experiences (PX)

Impartner

Impartner’s Olivier Choron shares insights from 25 years of working with partner portals. An elegant, intuitive interface. Up-to-date information. And information at your fingertips. These are but a few of the telltale signs of a good partner automation technology implementation.

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