This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
How is your partnership prospecting going? Unless you’ve got a Rolodex like the legendary PR guru Max Markson, I suspect you don’t have the connections to the corporate partners you want. We often hear from non-profits that the board is full of technical experts or they’re not well-connected businesspeople. They claim they can’t provide connections or introductions to help the partnership team.
If you’re like most tech companies, there’s a dedicated quarter when annual planning begins. Leadership gets pulled into long meetings, evaluating how things went last year, how things are going this year, and what they can commit to the following year. Quite often, the outcome of these meetings is a set of company Objectives and Key Results, or OKRs.
Today, businesses’ success is determined by their ability to derive value from their data. Aside from the promise of a competitive advantage over their peers, organizations often implement data lakes to capitalize on advanced analytical capabilities or to modernize traditional approaches such as data access and speed of retrieval. For managed service providers (MSPs) and others providing data services, it’s inevitable that your customers’ big data analytics efforts will eventua
There are reasons why Infor SunSystems is the chosen financial management solution of more than 2,200 hospitality companies worldwide. The system is designed to transform the way you collect, analyse, manage, and report financial information. More important, it can help your hotel business drive the bottom line and improve guest experience through timely and actionable insights.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Sumantra Ghoshal has been posthumously inducted into the Thinkers50 Hall of Fame 2022 for his work. The Indian scholar, educator and author Sumantra Ghoshal spent the later part of his professional career in Europe. He was a Professor of Strategic and International Management at London Business School from 1994 and before that a professor at INSEAD from 1985.
Sign up to get articles personalized to your interests!
Partnership Management Hub brings together the best content for partnership management and strategic alliance professionals from the widest variety of industry thought leaders.
Sumantra Ghoshal has been posthumously inducted into the Thinkers50 Hall of Fame 2022 for his work. The Indian scholar, educator and author Sumantra Ghoshal spent the later part of his professional career in Europe. He was a Professor of Strategic and International Management at London Business School from 1994 and before that a professor at INSEAD from 1985.
Why a Low Employee Turnover Rate Isn’t Necessarily a Good Thing. When it comes to employee recruitment and retention, turnover is definitely bad for business. Right? Not so fast. While a high employee retention rate is often a top priority, an atypically low turnover rate is a good indicator that there may be underlying issues your organization needs to address.
San Antonio, TX — September 20, 2022— Based on its recent analysis of the Global Holistic TLS Certificate Market, Frost & Sullivan recognizes GMO GlobalSign with the 2022 Competitive Strategy Leadership Award for deploying a wide range of public key infrastructure (PKI) security and digital identity management technologies. GMO GlobalSign is a well-established certificate authority (CA) and market-leading company in the holistic TLS certificate market, with an impressive market share of 8.9%
Companies have long been aware of the advantages of diversity, but now they realize the economic and social impacts. Diversity initiatives in procurement benefit everyone. It includes company shareholders and customers, as diverse workforces create more products and services that appeal to everyone – whether black, white, or Hispanic; Christian, Muslim, or Hindu; gay or straight.
B2B selling and buying is broken. There is friction at every turn and go-to-market systems are growing more complex by the day. Why is it that, in a software-driven business world, it’s still so hard to buy and sell software? Buyer behavior is changing. Gartner says 80% of sales interactions will be in digital channels by 2025. But most go-to-market systems are not built for this future.
What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
For sales leaders, capitalizing on buyer interest through caring for new leads and filling the sales funnel with best-fit opportunities remains among the top priorities for growing revenue. Nothing new here. For marketing leaders, these priorities should drive all go-to-market tactics and lead generation strategies. 53% of marketers spend at least half their budget on lead generation, meaning that even for established companies, go-to-market tactics like inbound marketing and lead scoring can be
SAN ANTONIO, TX. – September 21, 2022 – Frost & Sullivan recently researched the North American vehicle data analytics industry, and based on its findings, recognizes Arity with the 2022 North American Vehicle Data Analytics Product Leadership Award. The company collects and analyzes billions of miles of mobility data to help a wide variety of customers make data-driven business decisions and improve their bottom line and reduce costs.
The single greatest driver of happiness and performance in the workplace is the quality of your relationships. When we are strongly bonded to those around us, know that our voice and ideas matter, and feel efficacious in bringing those ideas to reality in a well-functioning team, everything else around “satisfaction” usually falls into place. Quality relationships matter more to most people than money, benefits, and paid vacation days.
B2B selling and buying is broken. There is friction at every turn and go-to-market systems are growing more complex by the day. Why is it that, in a software-driven business world, it’s still so hard to buy and sell software? Buyer behavior is changing. Gartner says 80% of sales interactions will be in digital channels by 2025. But most go-to-market systems are not built for this future. .
The tech world is crowded. And that means the stakes for channel management have never been higher. How do you cut through the noise? Are SPIFFs, business plans, and marketing development funds really worth it? Get real-world, boots-on-the-ground insight into what it takes to build a partner relationship management motion that attracts, trains, retains, and motivates the right partners.
The return of in-person conferences coming back to Boston is great to see. The late Summer and early Fall have been busy with the very well-attended 42nd Canaccord Genuity Growth Conference in August, along with Citi’s 19th Annual BioPharma and Wells Fargo’s 2022 Healthcare Conferences in early September. Gemma Bakx , who heads our Investor Relations and ESG at LaVoieHealthScience interviewed our Boston-based Vice President of Investor Relations, Paul Sagan , on his perspectives and takeaways.
SAN ANTONIO, TX. – Thursday, September 22 – Frost & Sullivan recognizes BlackBerry with the 2022 Global Market Leadership Award for its mobile threat defense (MTD) solution based on recent research and assessments of the global MTD industry. BlackBerry’s MTD solution, CylancePROTECT Mobile®, combines innovation, simplicity, artificial intelligence (AI)-powered protection, mobile endpoint management, and complete user privacy to ensure superior security of enterprise data and a best-in-class
I still remember the scene. It was Las Vegas. I was here to meet someone who is a reader of my COO Alliance blogs. Let’s call him Mr.X. Mr. X came out with his 40-foot pearl white Limousine. Two of his bodyguards in black suits escorted him to the entrance of our meeting room. For a minute, the entire crowd’s eyes were on his grand entrance…. He is a business magnate in this city.
[link] Parul Chheda, VP Strategic Alliances at CoreStack, shares how Tackle helped her team launch in Google Cloud Marketplace, the advantages of Marketplace, and much more.
ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu
Battling cancer didn’t stop District Manager Steven Martinez from working. He used his experience to teach his MarketSource team how a positive attitude, resilience, and determination can help you win. Read his inspiring story. The post Employee Spotlight: Steven Martinez appeared first on MarketSource.
San Antonio –Sept. 22, 2022–The growing adoption of sustainable farming practices is expediting the agricultural biologicals market growth, finds Frost & Sullivan’s recent analysis, Global Agricultural Biologicals Market, Forecast to 2030. Significant push from policymakers, rising awareness among farmers, and increased investment in product development and innovations will expand the biopesticides and biostimulants segments of the agricultural biologicals sector.
Brands with mature affiliate programs currently see over 28 percent of their total revenue driven through partnerships. Many experience channel growth of over 50 percent year-over-year (YoY). . But how do you create a strong SaaS affiliate marketing program? It starts with establishing the right partnership structure. SaaS reseller and SaaS referral programs are two of the most common affiliate partnerships.
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Roger was the COO of a multi-national organization based in Vancouver. He is a 45-year-old leader who takes pride in his ability to get things done and manage people. Like most COOs he was also a lone wolf. He is not a part of any communities like the COO Alliance or Young Presidents Organization. He hasn’t had any COO training in the past. He learned everything via trial and error.
SAN ANTONIO – Sept. 22, 2022 – In just a few short years, the digital front door has shifted from being a nice-to-have online presence to being a critical part of every healthcare organization’s overarching digital health strategy. Extending well beyond a website, the digital front door consists of a federated suite of applications, services, portals, and digital devices, enabling healthcare organizations to engage patients through digital touchpoints as they journey across the continuum of care
If you want to tread the path of implementing a successful channel marketing program, one of the first things you need to do is secure executive buy-in from your organization. And that means creating a channel business plan that will make them want to say yes. There are many things to consider for this — channel marketing leaders want to ensure that any channel business plan pitched is worth the time and money invested, providing a roadmap to success.
Virtual brand experts can fill critical gaps for retailers facing labor shortages. The post What Labor Shortage? Virtual Brand Experts Fill Critical Staffing Gaps appeared first on MarketSource.
Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
B2B lead generation and marketing already fills your plate with plenty of tasks and nuances to address. The last thing you need is to stress and waste time on inefficient apps and software. You know that the right B2B marketing tools in your arsenal could make a world of difference—but how do you know which will work best for your team? Before selecting the right tech, you need to identify the gaps.
SAN ANTONIO, TX. – September 22, 2022 – Frost & Sullivan recently researched the 5G video applications market and, based on its analysis, recognizes LiveU with the 2022 Global Product Leadership Award. The company collaborates extensively with cellular carriers across the globe to achieve in-depth market knowledge, turning the experience into a unique competitive advantage.
For a partner program to be successful, it requires powerful channel sales analytics that produces meaningful data and comprehensive reporting for quick and impactful decision-making. Many of us already know this – data could be a catalyst for business growth, but only if you are able to harness it. And here’s the problem: accomplishing this level of data analytics in the channel can be a challenge.
We organize all of the trending information in your field so you don't have to. Join 61,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content