Sat.Sep 23, 2023 - Fri.Sep 29, 2023

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Four Elements of a Collaborative Mindset

Peter Simoons

What does good collaboration require from you, and especially from your [collaborative] mindset? Can you just “do it” and collaborate for your own advantage, or is there more required to come to a good collaboration? Collaboration, whether inside an organisation in teams or between organisations in alliances, is established to achieve a result that cannot be achieved alone.

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Negotiations Are Having a Moment

Vantage Partners

It seems like negotiations are all over the news lately — strikes and threats of strikes, stalled contract discussions, and political negotiations of all kinds.

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Stop Focusing on the Lone-Ranger Sales Rep

PartnerTap

Have you ever noticed how the sales reps and deals that get called out for praise usually sound like a superhero storyline? There’s the big opportunity. Winning the deal requires a grueling battle against a villainous competitor. There’s a last minute plot twist that almost ruins everything. And then there’s the heroic save by the lone-ranger sales rep who pulls off a miracle, wins the big prize, and is now glorified like a superhero.

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Pros and cons of corporate-matched giving

Stellar Partnerships

Everyone loves a freebie. A ‘buy one, get one free’ deal is great clickbait for marketers. Corporate matched donations for a giving day event or campaign are often marketed in the same way. Double your giving and impact by triggering corporate donations. We love to see corporates spending some of their profits on the community rather than shareholders, but like the showbags at the Melbourne Show, the gifts don’t always live up to the promise.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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Weighing the Risks and Benefits of Staff Augmentation

PLM Alliances

In a constantly evolving market landscape, product teams remain under pressure to innovate, develop, and deliver. By the end of 2020, there were around 8 million tech occupations in the US. By 2030, tech employment is expected to reach approximately 9 million, according to CompTIA. To meet the growing demand for skilled talent, many organizations are turning to staff augmentation as a strategic solution.

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When to Guide and When to Listen: A Day in the Life of Global Manager of Business Intelligence and Analytics Elvia Martínez

Planview Blog

Elvia Martínez manages two teams across three continents. Elvia uses her unique background from an immigrant family to lead her teams with inclusivity, collaboration, and support. Explain your role as a Global Manager of Business Intelligence and Analytics and a few of your responsibilities. I manage two engineering support teams. They’re spread across the US, Sweden, Germany, and India.

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Top 6 customer referral marketing trends  your brand can leverage in 2024

Impact

It’s no surprise referral marketing is a rising force for brand promotion. After all, referral customers are 50 percent more likely to purchase than your non-referral audience. As 2024 approaches, this channel is taking a larger piece of the marketing pie due to its low customer acquisition cost (CAC) and higher return. With evolving technology and changing consumer habits, brands can benefit from tried and true word-of-mouth marketing.

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Two Aussie Distributors Merge to Better Support MSPs

Channel Insider

Two of Australia’s telecommunications technology distribution veterans, CommsPlus Distribution and BTC Wholesale, have announced a merger that serves to strengthen their ability to support MSPs and other value-adding channel organisations through services. “Over the last few years, BTC Wholesale has invested significantly in building a suite of products and a portfolio of network partners, moving from the peripheral side of unified communications towards collaboration solutions – a market which

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Negotiations Are Having a Moment

Vantage Partners

It seems like negotiations are all over the news lately — strikes and threats of strikes, stalled contract discussions, and political negotiations of all kinds.

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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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ClearPoint Strategy's ROI Calculator: Revolutionize Your Reporting

ClearPoint Strategy

See how we created the calculator.

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6 Tips to Ease the Pain of Planning and Drive Revenue Growth

Market Source Inc

Forecasting without revenue planning leaves can produce waste and hinder revenue growth. Read our blog for clarity on these and other truths as you embark on next year’s revenue planning journey. The post 6 Tips to Ease the Pain of Planning and Drive Revenue Growth appeared first on MarketSource.

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India’s Continued Focus on Digital Infrastructure Development and Emergence as a Remarkable Power in the Realm of Digital Payments Ecosystem

Frost & Sullivan

Background – Focus on Digitalization New Delhi, India has hosted the 18 th G20 summit on Sept 9 and Sept 10. The main agenda was to focus on global digital transformation and improve sustainability to save the earth. The summit was a success, so much so that India launched ‘G20 Digital Innovation Alliance’ (G20-DIA) initiative amongst the G20 countries and nine guest countries to elevate the different sectors across countries.

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A Comprehensive Guide to Leveraging Artificial Intelligence for Content Excellence

SEO Magazine

As an active digital marketer, you understand the importance of SEO. But have you considered leveraging AI to create optimized content? Today’s technology allows us to use artificial intelligence as our ally in composing effective and engaging materials that appeal to both search algorithms and human readers. With this powerful tool at our fingertips, mastering modern SEO becomes a much more manageable task.

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How to Build Competitive Channel Programs: Advice from 7 Channel Experts

The tech world is crowded. And that means the stakes for channel management have never been higher. How do you cut through the noise? Are SPIFFs, business plans, and marketing development funds really worth it? Get real-world, boots-on-the-ground insight into what it takes to build a partner relationship management motion that attracts, trains, retains, and motivates the right partners.

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Leveraging AI for a Strategy Reboot: A ClearPoint Strategy Overview

ClearPoint Strategy

See AI Applications that accelerate results.

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Positivity and Kindness Drive Kristin’s Success

Market Source Inc

Business Development Manager Kristin Edwards lives and works by these words: Connecting on a personal level accelerates trust, and as my wise mentor says, truth over time = trust.” The post Positivity and Kindness Drive Kristin’s Success appeared first on MarketSource.

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Chandrayaan-3: What does this mean for India?

Frost & Sullivan

With the successful landing of Chandrayaan-3 on August 23, India established itself as a major player in the global space economy. With only three nations having single-handedly succeeded in landing on the moon before, namely the United States, China, and Russia, this successful landing put India alongside them, lifting it from being a rising spacefaring nation and turning it into a global space power.

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Leveraging Co-sell with the Cloud Providers to Scale Revenue and Boost Efficiency

Tackle.io

Through co-sell, ISVs can steadily build sales momentum with trusted Cloud Partners, close more deals faster, and increase sales efficiency. Co-sell (and building relationships with Cloud Providers) is the glue that holds together an effective Cloud GTM strategy. However, that doesn’t mean pulling together a scalable co-sell discipline is easy. In fact, ISVs often struggle with co-sell basics, as well as more nuanced aspects such as cultivating and maintaining relationships with Cloud Providers

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Maximize Productivity and Simplify IT Management with Conversational AI

ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

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Can user generated content help brands survive the cost-of-living crisis?

Impact

Bylines and articles of impact.com, the leading partnership marketing platform globally. See these features of impact.com in news and media.

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Ways to Improve Employee Efficiency: Tips and Strategies

Binfire Collaboration Blog

Improving employee efficiency is a key goal for any organization. It not only helps to increase productivity but also ensures that the employees are performing at their best. There are several ways to improve employee efficiency, ranging from simple changes in the workplace to more complex strategies. One of the most effective ways to improve employee efficiency is to provide them with the necessary tools and resources.

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Chatty Tech, Big Impact: Design and Optimize Conversational AI to Revolutionize Your Contact Center

Frost & Sullivan

Like chatbots, conversational artificial intelligence (AI) can handle large call volumes, offer quicker resolutions, improve the consumer and agent experience, and increase profits. For instance, a global hotel chain used [24]7.ai’s conversational AI solution to create a self-serve option for tens of millions of customers annually. Rapid adoption enabled over 112,000 monthly interactions, increased agent satisfaction by 97%, and led to a 3x increase in sales conversions.

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Four Steps to Optimize Your Customer Journey with RevOps

PLM Alliances

Are you looking to use revenue operations (RevOps) as a catalyst to optimize your customer journey and grow your organization’s success? By adopting a holistic approach to revenue acceleration, companies can bridge silos, identify new opportunities, and realize full market potential. But where do you start? Implementing RevOps into your business model may seem daunting, but with our proven, comprehensive approach, you will be able to easily pinpoint where to focus your efforts.

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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

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Trust, credibility and authenticity: The influencer marketing blueprint

Impact

Bylines and articles of impact.com, the leading partnership marketing platform globally. See these features of impact.com in news and media.

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Why Uniform Destruction is Vital for Your Business Security

Binfire Collaboration Blog

Uniform destruction is an essential aspect of business security. It refers to the secure destruction of uniforms and other branded clothing that employees wear while on the job. The destruction of uniforms is important because it prevents unauthorized individuals from accessing sensitive areas of the business premises, impersonating employees, or stealing sensitive information.

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Frost & Sullivan Recognizes Cellcard with the 2023 Cambodian Product Leadership Award for Offering Innovative Products that Provide Affordable Access to Mobile Data

Frost & Sullivan

San Antonio, TX — 1st Oct, 2023 — Frost & Sullivan recently researched the Cambodian mobile services industry and, based on its findings, recognizes Cellcard with the 2023 Cambodian Product Leadership Award. Cellcard is Cambodia’s longest-serving and the only fully Cambodian-owned operator with a long history of first-to-market innovations, outstanding customer service, and the fastest mobile network.

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The Complete Guide to Partner Marketing in 2023

Chaneltivity

In B2B SaaS, partner marketing is a fairly new concept. That means it has a high potential of being misunderstood, deprioritized, or delegated to a marketing team that already has its hands full. Why is that a risk? Because without a solid better-together story, without co-marketing, without lead-generating events, it’s really hard for partners to sell.

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How to Prove Marketing Value: Demonstrate Content ROI and Contribution to Sales

Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

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5 impact.com features small ecommerce businesses need for affiliate partnership success 

Impact

Key takeaways from this blog Consumers trust recommendations from others more than traditional ads. This makes affiliate partnerships a powerful tool for small ecommerce businesses like yours. impact.com is a platform that can make your journey into affiliate partnerships easier. With cross-device tracking and performance analysis, you can measure how successful your partnership marketing efforts are.

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10 Popular AI Tools for Ecommerce Businesses in 2023

Binfire Collaboration Blog

In this digital era, technology is constantly advancing making new and easier ways to perform tasks and processes. This includes the innovations in ecommerce driven by the evolution of AI or artificial intelligence tools. AI tools are transforming the way people shop online and how companies can provide better, faster and more convenient service to their customers to meet their demands.

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TMEIC Awarded Frost & Sullivan’s 2023 Global Company of the Year Award for Revolutionizing the Power Electronics Industry with Its Innovative Technologies

Frost & Sullivan

San Antonio, TX — September 29, 2023 – Frost & Sullivan recently researched the power electronics industry and, based on its findings, recognizes TMEIC with the 2023 Global Company of the Year Award. TMEIC (Toshiba Mitsubishi-Electric Industrial Systems Corporation) is a leading-edge company that develops and engineers sophisticated automation systems, photovoltaic inverters, hydrogen rectifiers, motor drive inverters and large AC (alternating current) motors among other industrial so

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