PartnerTap

DECEMBER 9, 2020

Share Your Target Account Data Generously with Your Strategic Partners – Without Any Constrictions. We all know that feeling of having a dry pipeline – an increasing fear of uncertainty and failure stresses you out, which makes coming up with new ideas even more difficult. But you don’t have to build pipeline all alone. Your strategic partners are the most effective resource when it comes to new lead generation.

Strategic partnership 246

Strategic partnership Ecosystems Collaboration Utilities 246

Board Source

DECEMBER 8, 2020

At the risk of beginning this post with a completely unoriginal and obvious point, the country is currently experiencing a level of cultural, political, and economic turmoil not seen in many decades. In fact, I would argue that today’s combination of a worldwide pandemic, political unrest, and racial tensions have left most of us reeling.

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ISTO / IEEE

DECEMBER 8, 2020

Contributed by Bill Narin, Global Business Development, IEEE-ISTO. The Year Was 1904. Crossword puzzles, canned beer, and sliced bread hadn’t been invented. The American flag had 45 stars and the average American worker made 22 cents an hour. The San Francisco Earthquake was still two years in the future. The Great Chicago Fire was three plus decades in the rear view mirror — the first well known use of which, by the way, would occur in seven more years when driver Ray Harroun used one in

Engineering 147

Engineering Business development 147

Peter Simoons

DECEMBER 9, 2020

I will publish my ebook “25 tips for successful Partnerships and Alliances” in parts here on my website. Every other week a tip from the book will be shared, in the weeks in between I will publish my regular column. If you prefer to read the tips in the ebook faster rather than wait a full year then click here to purchase your own copy of the book.

Strategic alliances 130

Strategic alliances Alliance structuring Business partnerships Alliance management 130

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Be Partner Ready

DECEMBER 7, 2020

You’d be hard pressed to find a more passionate advocate for Corporate Social Responsibility (CSR) than Indeya Passfield, a savvy digital marketer. Working for Fourth Wave Wines - an innovative company which combines modern brands with high-quality contemporary winemaking – Passfield says it’s also a commitment to CSR which motivates her and her colleagues.

Collaboration 130

Collaboration 130

ISTO / IEEE

DECEMBER 8, 2020

Byline: Enabling Integrated Services to Citizens through IEEE P1951.1. Author(s): Subramaniam Chidambaram, Chair, IEEE P1951.1 & Srikanth Chandrasekaran, IEEE SA. India is expected to witness an increase in urban population from 377 million in 2011 to 600 million (roughly twice the current population of the United States) in 2031 according to an UN backed report published in 2014.

Government 130

Government Utilities Ecosystems Collaboration 130

Ground Floor Partners

DECEMBER 5, 2020

At some point, every business owner has to leave the business. While simply shutting down is always an option, it is almost never the best option. Also, what’s the point of simply shutting down when growing a nest egg or funding another opportunity is available? The most common exit option is a business sale. However, selling a business takes time, especially if the business isn’t structured with a sale in mind.

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Thinkers 50

DECEMBER 11, 2020

Changing How We Change. A practical guide to leading virtual transformation beyond the crisis. by Susie Kennedy. As the world moves beyond this phase of Covid-19 organisations are reimagining their futures, and virtual teams are leading transformation. So, we must adapt how we lead change. Here are some practical lessons to help leaders of change succeed in a virtual world.

Government 126

Government Collaboration 126

INSEAD Knowledge

DECEMBER 7, 2020

When the personality you show the world doesn’t match your true self, it can sap the energy you would otherwise need to deal with technostress.

Energy 136

Energy 136

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The tech world is crowded. And that means the stakes for channel management have never been higher. How do you cut through the noise? Are SPIFFs, business plans, and marketing development funds really worth it? Get real-world, boots-on-the-ground insight into what it takes to build a partner relationship management motion that attracts, trains, retains, and motivates the right partners.

Channel management

COO Alliance

DECEMBER 10, 2020

As a COO it is very important that you make your team’s goals your goals! Leaders want to encourage their employees to dream big, especially if you’re a COO. You need to consider that helping employees achieve their dreams helps you to achieve your own! It doesn’t matter if you are the Second in Command and not the CEO. That’s not an excuse. Personally helping your employees become more ambitious will ultimately reward you and the organization you work for.

Engineering 98

Engineering 98

Ground Floor Partners

DECEMBER 5, 2020

At some point, every business owner has to leave the business. While closing down is always an option, it is almost never the best one. Also, what’s the point of simply shutting down when a nest egg or funding for the next opportunity is available? The most common exit option is a business sale. However, selling a business takes time, especially if the business isn’t structured with a sale in mind.

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Impact

DECEMBER 11, 2020

December is a month for looking back, looking forward, and looking inward. At Impact, our colleagues from cultures around the world will be celebrating in a variety of ways. To honor the diversity of our colleagues and to learn more about the various holidays we celebrate, we asked a few of them to share some favorite memories of this time of year and the traditions that come with it.

Collaboration 96

Collaboration Business development 96

Aepiphanni

DECEMBER 8, 2020

Maureen Metcalf, Forbes Magazine Counsel Member, understands that disruption is the best avenue into opportunity. Projecting leadership trends in 2021, she wrote an article on Forbes.com after reviewing the work she did for clients in 2020 and conducting 50 interviews with executives, thought leaders and academics. Each trend reflects a variety of U.S. circumstances and global events that have.

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Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

COO Alliance

DECEMBER 10, 2020

As a COO it is very important that you make your team’s goals your goals! Leaders want to encourage their employees to dream big, especially if you’re a COO. You need to consider that helping employees achieve their dreams helps you to achieve your own! It doesn’t matter if you are the Second in Command and not the CEO. That’s not an excuse. Personally helping your employees become more ambitious will ultimately reward you and the organization you work for.

Engineering 98

Engineering 98

INSEAD Knowledge

DECEMBER 7, 2020

Unfounded rumours can be spread far and wide by anyone who knows their way around social media. We can’t stamp it out but we can – and should – fight fire with fire.

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93

Impact

DECEMBER 10, 2020

If 2020 has taught us anything, it’s that businesses either need to adapt or they risk dying. Many learned the hard way that if they didn’t adapt quickly enough, they were in trouble. We learned that businesses with a mature partnership program — a strong mix of partners and automation that keeps them running smoothly — were the ones to survive. They continued marketing to their audiences to retain interest and remain relevant.

Ecosystems 86

Ecosystems 86

Managed Services Platform

DECEMBER 10, 2020

At Managed Services Platform our vision has always been to turn technically heavy client meetings into engaging value added business conversations. 2020 has brought new challenges for Account Managers and vCIOs. Client meetings became remote, the duration of sessions shrank, the topics in QBRs steadily increased and clients got very apprehensive about investing in general.

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ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

Planview Blog

DECEMBER 8, 2020

Some of the most successful organizations like Cisco, Lego, and PlayStation have found significant success by using Agile at scale. They have used various Agile disciplines, leveraged PI Planning, built high performance teams, and more to garner success. It’s that time of year for all members within Agile teams to freshen up on Agile Program Management.

Construction 75

Construction 75

INSEAD Knowledge

DECEMBER 10, 2020

When the going gets tough, bring on improvisation and learning.

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ITA Group

DECEMBER 8, 2020

Product Launches: Go Big or Go Home. A product launch has the potential to be a perfect storm—the right solution at the right time in the right place for the right people. Today’s product launches—whether in person, virtual or hybrid of the two—need to appeal to a larger, more diverse audience than ever before, through increasingly more communication channels.

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Crossbeam Blog

DECEMBER 10, 2020

When you have a handful of tech partners, when’s the right time to make the “co-marketing flip”? You know, the switch from handling co-marketing requests that satisfy a need from your partner or customer to creating content that actively engages more adopters.

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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

Impact

DECEMBER 11, 2020

Walmart is America’s iconic one-stop shop for affordable goods ranging from groceries to farm supplies and beyond. But when it came to managing its partnerships, Walmart’s technology wasn’t quite so unified, with two different platforms to handle mobile and desktop transactions. That not only was a hassle for its partners, it also created data pipeline blockages, complicated data attribution, and impeded scalability for the partnership program.

Retail 52

Retail Engineering IT partnerships Utilities 52

INSEAD Knowledge

DECEMBER 8, 2020

Interaction on social media during an event increases our enjoyment in the moment and beyond.

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COO Alliance

DECEMBER 10, 2020

As a COO it is very important that you make your team’s goals your goals! Leaders want to encourage their employees to dream big, especially if you’re a COO. You need to consider that helping employees achieve their dreams helps you to achieve your own! It doesn’t matter if you are the Second in Command and not the CEO. That’s not an excuse. Personally helping your employees become more ambitious will ultimately reward you and the organization you work for.

Engineering 52

Engineering 52

Crossbeam Blog

DECEMBER 8, 2020

You’re churning out partner program guides, sales one-pagers, and technical documentation left and right, but you still aren’t seeing traction from your partners. They’re disinterested and you’re clearly not a priority for them. If this sounds all too familiar, here’s some advice: Stop what you’re doing and get off the treadmill.

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Speaker: Susan Spencer, Principal of Spencer Communications

Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.

Aepiphanni

DECEMBER 10, 2020

Danica Vince Cruz and Charles Collins are the founding team behind Danica VC Media, a creative marketing strategy agency with locations in Frederick MD, Chattanooga TN, and West Palm Beach FL. The driving force behind their effective marketing approach is their ability to blend out-of-the-box strategies and cultural fluency to create marketing campaigns that engage audiences on a deeper level.

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Impact

DECEMBER 10, 2020

Managing and growing a large influencer program can be both rewarding and challenging. Some brands, however, are finding innovative ways to get more from their influencer programmes without increasing complexity. With Impact an official partner of The Influencer Marketing Show, I was joined by Fipe Gougemerrall, Team Leader, Affiliate Marketing at Ideal, and Nathalie Edström, Head of Influencer Marketing, from Ideal of Sweden for an intimate fireside chat to discuss tactics on scaling their infl

Retail 52

Retail 52

Phoenix Consulting Group

DECEMBER 9, 2020

originally published in Forbes.com | . Organizations often comply and certify to international standards as a normal course of business, like brushing your teeth in the morning. Or they might certify because certain contracts or customers require it. This is like your mom telling you to brush your teeth. This is especially true of the well-known ISO 90001, criteria for quality management set by the International Organization for Standardization (ISO).

Collaboration 52

Collaboration Collaboration management Value creation Government 52