Partner Path
NOVEMBER 3, 2022
Customize your approach to European partners for better results. “Europe is like North America: the countries are just different states,” a young but enthusiastic new EMEA GM from America once said to me on his first day at his London office. Being a Brit, I smiled and made a comment about the inclement weather and advised that he should buy a brolly (umbrella).
Stellar Partnerships
OCTOBER 31, 2022
Sometimes the lure of big money can make us overlook the risks behind a decision. Like a gambler convinced that the next game is going to be the big winner, we can fail to see the real costs and consequences. In the UK a restaurant chain offered to sponsor a local soccer team for under 10-year old boys. The sponsorship provided much needed funds for equipment, kit and training.
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EGA
OCTOBER 30, 2022
Computer Network, City, Globe – Navigational Equipment, Big Data, Cityscape. The unique market drivers and business challenges pertaining to 2022 have further solidified the need for accelerated future readiness for forward-thinking for leaders and organizations alike. Nearly every industry has felt the need to reassess the operating model, pinpoint strengths and weaknesses and devise new strategies hoping to reap the benefit in 2023 and beyond.
CenterPoint Group
NOVEMBER 4, 2022
A spend analysis is a process of analyzing the spending patterns of an organization. It enables organizations to understand where their money is going and how they can save money. The goal of spend analysis is to analyze spending habits and identify areas for cost savings, this is typically done by transforming the raw data into usable information thus finding insights into the company’s procurement activities and spending habits.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Channel Insider
NOVEMBER 2, 2022
The balance of power between IT vendors and MSPs has shifted in recent years, largely caused by managed service providers’ (MSPs) decision to sell monthly subscriptions instead of just software, plus the growth of MSPs that cater to distinct segments of the market. Yes, vendors remain at the head of the table. But, MSPs now sit at the place of honor to their right side.
Partnership Management Hub brings together the best content for partnership management and strategic alliance professionals from the widest variety of industry thought leaders.
Be Partner Ready
NOVEMBER 3, 2022
Patience. Not very sexy is it? Not as appealing as success! But they go hand in hand. Bill Gates, of all people, knows this to be true. In my blog last week , I highlighted the internal factors that underpin a successful approach in corporate partnerships. Here, I tackle the EXTERNAL factors. External. Is there appetite within the corporate community to partner with your cause?
Jake Jorgovan
NOVEMBER 1, 2022
When people think of podcast advertising, they think of sponsors and big brands paying to run ads on podcasts. For example, a midroll ad or a host-read opening spot. It is undoubtedly an effective way to generate revenue and if your B2B podcast has the traffic, go for it. But maybe you don’t have the traffic to attract sponsors, you need to build an audience, or you’re starting a new podcast and you have the budget to launch with a bang.
Impact
NOVEMBER 2, 2022
NEW YORK – Nov. 2, 2022 – i mpact.com, the world’s leading partnership management platform, announced today the further expansion of its business operations in Europe and Asia, with the opening of its new offices in Milan, Italy; Paris, France; and Tokyo, Japan. impact.com is now represented in 20 locations worldwide, including seven in Europe and seven in Asia.
INSEAD Knowledge
OCTOBER 31, 2022
With Covid-19 slowly easing, fully remote work will likely soon become a thing of the past. As we bid farewell to pandemic-era norms, questions about what the future of work will look like have been dominating discussions on the topic for much of the past year. Will a looming recession force employees to accept going back to the office full-time? Does working from home help or harm individual and organisational productivity?
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ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu
Be Partner Ready
OCTOBER 30, 2022
Let’s stop right there. There’s no such thing as an overnight success. If you embark on a corporate partnership strategy thinking that success will come quickly or, that getting money out of corporates is easy, you’re setting yourself up to fail, in a most spectacular fashion. So, what IS achievable in corporate partnerships? What DOES it take to achieve success?
Hype
NOVEMBER 1, 2022
Did you know that not that long ago, drones were one of the bestselling Christmas presents ?
TRG Blog
NOVEMBER 2, 2022
Infor SunSystems 7 SaaS , the first SunSystems version ever to be on multi-tenant cloud, was officially revealed on Oct 18. With this release, the venerable accounting software and its extensive ecosystem have entered a new era. As a user of SunSystems , what can you expect from SunSystems 7?
INSEAD Knowledge
NOVEMBER 2, 2022
Geopolitical tensions, inflation and soaring food and energy prices have exacerbated global inequalities. Off the back of the Covid-19 pandemic, these compounding crises have important consequences on the international talent scene. This year’s Global Talent Competitiveness Index (GTCI) paints a disquieting picture of widening talent inequalities that could hinder our efforts to reach key targets of the Sustainable Development Goals (SDGs).
Speaker: Susan Spencer, Principal of Spencer Communications
Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.
CenterPoint Group
NOVEMBER 4, 2022
“Spend analysis” is exactly what its name suggests. It’s the formal process of analyzing how an organization spends money. Spend analysis turns raw, real-time data about where an organization’s money goes into usable information and actionable insights.
Market Source Inc
NOVEMBER 4, 2022
Are you facing a customer renewal problem? We get it, and we have the solution. Apply these Customer Success best practices, and watch customers bring that one foot they have out the door back in. The post The Four Leading Causes of Non-Renewals and How to Fix Them appeared first on MarketSource.
Planview Blog
NOVEMBER 3, 2022
Shifting from project to product and implementing value stream management requires buy-in across the organization, including senior executives. At this year’s Planview Accelerate Customer Conference, senior leaders from healthcare and financial services answered questions about their decisions to start this journey, how it affected value delivery in their organization, and what they recommend to organizations that are just starting on their transformations.
INSEAD Knowledge
NOVEMBER 3, 2022
The latest report by the Intergovernmental Panel on Climate Change makes it clear: business and government can do more to address climate change. Without intervention, the planet is projected to warm 4.5°C above preindustrial levels between now and 2100. If that happens, climate scientists predict catastrophic consequences. Glaciers will melt, coastal cities will flood, biodiversity will be lost, and businesses and the economy will face dire consequences.
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Your buyers’ lives, preferences, and expectations have changed. Over two-thirds of buyers prefer remote or digital interactions — and they expect those interactions to be substantive and valuable. They hold sellers to a high standard, and that means the buying experiences of the past — in-person meetings, transactional conversations, and linear sales funnels — no longer deliver.
Frost & Sullivan
NOVEMBER 3, 2022
San Antonio – Nov. 03, 2022 – Most businesses intend to support a hybrid workplace in the ever-changing work environment of the twenty-first century. Maintaining a hybrid workplace is the most effective way to stay competitive in the labor market and attract and retain the most talented professionals. This has been a disruptive change for companies and has reshaped the way enterprises have traditionally operated.
SFE Partners
NOVEMBER 2, 2022
These days, buyers spend a lot of time researching the different available solutions to their pain points before ever interacting with a sales rep. On average, buyers only spend 17% of their time talking to reps — so capitalizing on that 17% and creating a delightful buyer experience in that limited time is key to closing deals. . This limited time creates an impression of your brand, your service, and your dedication to the customer’s satisfaction.
Impartner
NOVEMBER 2, 2022
Leading partner programs honored for excellence in automation, partner experience, personalization and results with Impartner PRM. SALT LAKE CITY – November 3, 2022 – Impartner , the world’s most complete channel management platform and Partner Relationship Management (PRM) provider, announced the winners of the 7th Annual Impartner Catalyst Awards at 2022 ImpartnerCON last week.
Impact
NOVEMBER 2, 2022
Want to know the scariest thing for a content creator? A blank page and no ideas to fill it with. The creative muse comes and goes, indifferent to your deadlines. If you always have to wait for inspiration to strike, your approach to content creation can lead to a lot of stress, heartache, and last-minute scrambling. This cycle begs to be broken. Winston Churchill once said, “Let our advance worrying become advance thinking and planning.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Frost & Sullivan
NOVEMBER 2, 2022
SAN ANTONIO – November 2, 2022 – Recently, Frost & Sullivan researched the global cloud workload protection (CWP) industry and based on its analysis, recognized Palo Alto Networks with the 2022 Global CWP Company of the Year Award. Already recognized as a pioneer in the network security market, Palo Alto Networks expanded its cloud security platform and strategy through the addition of several capabilities to address cloud threats from development to deployment.
Market Source Inc
NOVEMBER 1, 2022
If you’re looking at an ecosystem strategy, customer success, with its holistic, proactive, ingrained approach to delighting and retaining your customers, should surely be a priority part of it. The post Customer Success: The First Stop in Your Ecosystem Strategy appeared first on MarketSource.
Remarkable Partnerships
NOVEMBER 1, 2022
International Fundraising Congress (IFC) is epic. It took place in The Netherlands in October and 700 people attended in person and 500 online. We had the privilege of speaking this year and as we walked through the doors of the conference centre, we could tell this was going to be a powerful week. So here are our five big insights from IFC 2022. Location helps transformation.
Impact
NOVEMBER 2, 2022
It’s no secret that agencies play an integral role in the growth of the partnership industry. Benchmark data from impact.com shows that agencies drive as much as 50 percent of partnership activity. Additionally, data from the impact.com platform spotlights how programs managed by our leading agency partners develop more productive partnerships, grow faster, and deliver more incremental revenue.
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IT is viewed as a cost center by organizations. In troubling economic times, this puts intense pressure on IT to demonstrate value for IT investments. Register for this webinar to learn how to quantify the intrinsic benefits of IT using analytics.
Frost & Sullivan
NOVEMBER 2, 2022
SAN ANTONIO, TX. – November 2, 2022 – Frost & Sullivan recently analyzed the Industrial Internet of Things (IIoT) edge computing solutions industry, and, based on its research results, recognizes Stratus , an SGH company (Nasdaq: SGH ), the global leader in simplified, protected, and autonomous computing solutions with the 2022 Global Product Leadership Award.
Market Source Inc
NOVEMBER 1, 2022
Down economy has you hesitant to scale Customer Success? We understand. We also have some ideas. Read on for a strategic approach that will help you capture new revenue now and ready you for future growth. The post Scaling Customer Success in a Down Economy appeared first on MarketSource.
Phoenix Consulting Group
OCTOBER 31, 2022
As Published in Forbes.com. Great customer experience (CX) fuels revenue growth. This statement sounds like common sense—plain, simple and supported by many studies over the years. However, it takes on new meaning in today’s world as analysts, sales leaders and executives alike agree the customer journey has forever changed. CX is the crucial element that enables brands to survive disruption.
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