Sat.Nov 23, 2024 - Fri.Nov 29, 2024

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5 partnership practices to leave behind in 2024

Stellar Partnerships

Every year we look back on things we loved and experiences we’d prefer not to repeat. The haircut that promised gamin chic and looked more like a fugitive Muppet or the gender reveal party that set fire to the fence. We’d prefer to head into 2025 with a clean slate and a fresh perspective on things that will make us happy, fulfilled and less embarrassed.

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San Diego Social Media Agencies: Top 30 Picks for 2024

Jake Jorgovan

Struggling to find the right social media agency in San Diego? It’s tough when there are so many options. You need an agency that can deliver results and help you grow. But where do you start? You’re on the right page to solve that problem. Here’s what this article covers: A list of the top social media agencies in San Diego. The industries they specialize in.

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Geyser Data & Spectra Logic Announce Tape as a Service Data Solution

Channel Insider

Geyser Data and Spectra Logic have partnered to create a new solution for channel partners and customers needing large-scale data storage without pricey hardware and specialized technical skills. Channel Insider spoke with Geyser Data CEO Nelson Nahum about the new solution and his commitment to building partnerships with solutions providers and resellers.

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Enhancing Sales and Marketing Strategies Through Partner Relationship Management (PRM)

Mindmatrix

Partner Relationship Management (PRM) is increasingly becoming a focal point for organizations that want to enhance their sales performance and marketing effectiveness. Leveraging partner ecosystems is crucial in this context, as they can significantly enhance market reach and customer value. In today’s business environment, the alignment of PRM with sales and marketing strategies can lead to significant improvements in partner engagement , customer satisfaction, and overall business performance

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Enterprise ABM Marketing Tools: A Marketer's Guide

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

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Defining a referral partner program [+the elements that make it a success] 

Impact

Constructing a successful referral program requires the same careful planning as building a sturdy structure. Just as a house needs a solid foundation, middle, and top, your referral program must be built on a strategic framework and supported by the right technology. Luckily, a comprehensive strategy and the right technology can help cement a program that attracts up to 20 percent of your annual revenue.

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Snorkel AI Joins AWS’ ISV Accelerate Program

Channel Insider

Following Snorkel AI’s June collaboration agreement with Amazon Web Services (AWS), which is designed to assist enterprises in building custom, production-ready AI models, the company is now joining AWS’ Independent Software Vendor (ISV) Accelerate Program. By joining this program, Snorkel AI aims to deliver powerful, scalable AI solutions to AWS customers and help them boost their AI capabilities.

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How to Build the Best Public Dashboard

ClearPoint Strategy

Enhance your public digital communications.

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MarTech top voice: Interview with Cristy Garcia, CMO, impact.com

Impact

Bylines and articles of impact.com, the leading partnership marketing platform globally. See these features of impact.com in news and media.

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Cash & Treasury Management Best Practices: A Comprehensive Guide for Finance Executives

TRG Blog

Effective cash and treasury management stands as a cornerstone of corporate financial health. For finance executives, optimising these functions can significantly impact an organisation's liquidity, risk management, and overall financial performance.

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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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Rapid Circle Targets ANZ Innovation With AI Centre of Excellence

Channel Insider

Tech consultancy and Microsoft partner Rapid Circle has announced a new Copilot AI Centre of Excellence (CoE) to advance AI innovation and business transformation across Australia and New Zealand. The CoE will serve as a hub for developing and optimising AI-driven solutions. “Rapid Circle’s CoE represents our investment and continued expansion down under, bolstering our presence and capability across the Microsoft portfolio.

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Decentralized Finance: Key Insights for Businesses

Binfire Collaboration Blog

Many long-sighted businesses, particularly those with an interest in fintech developments, are keen to explore ways to incorporate decentralized finance (DeFi) tools and systems into their operations. This technology offers an innovative approach to financial transactions and services, and successful integration is said to herald transparency, efficiency, and reduced reliance on traditional financial intermediaries—all of which can benefit modern businesses.

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Why you need to incorporate live commerce to ride the eCommerce boom

Impact

Bylines and articles of impact.com, the leading partnership marketing platform globally. See these features of impact.com in news and media.

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What to Look for in a Treasury Management Solution

TRG Blog

Choosing the right software solution can make your treasury department run like a well-oiled machine. With countless options available, how do you find the perfect fit for your business? This article explores the key features and considerations when selecting a treasury management solution.

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How to Build Competitive Channel Programs: Advice from 7 Channel Experts

The tech world is crowded. And that means the stakes for channel management have never been higher. How do you cut through the noise? Are SPIFFs, business plans, and marketing development funds really worth it? Get real-world, boots-on-the-ground insight into what it takes to build a partner relationship management motion that attracts, trains, retains, and motivates the right partners.

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Video: EchoStor And Eversource: A Blueprint For IT Partnership Success

Channel Insider

In Part 2 of this Channel Insider: Partner POV interview featuring Nick Sikorski, Vice President of Sales and Marketing at EchoStor , and Mark Milano, Manager of IT Employee Experience and End User Computing at Eversource , we continue the conversation about what makes the partnership work and what Milano says other businesses can do to find success with an IT solution provider of their own choice.

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Innovation at the Edge: 8 Megatrends Influencing the Future of Private Multi-Access Edge Computing (MEC)

Frost & Sullivan

The emergence of multi-access edge computing (MEC) is transforming the global telecommunications landscape by decentralizing infrastructure, and bringing advanced intelligence, processing, analytics, and communications closer to network endpoints and gateways. This shift is enabling real-time insights and responses, facilitating seamless service delivery, optimized network operations, and enhanced user experience, especially for mission-critical and latency-sensitive applications.

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Why a multi-objective B2B referral program is key to better customer engagement

Impact

Imagine recommending your favorite streaming service to a friend and only getting rewarded after they watched an entire series. You’d probably be really annoyed about the long wait. This is how B2B referrers may feel when they receive one-time rewards. B2B sales cycles are more like a slow-burn drama than a quick reality show episode—full of steps, decision-makers, and milestones that take time to complete.

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Hybrid Cloud Strategy Implementation: A Practical Guide for CIOs

TRG Blog

This guide shows you how to build a hybrid cloud system. It follows up on our previous article about companies moving away from the cloud. A hybrid approach lets you use both cloud and local systems together. This gives you flexibility and keeps you secure. It also helps you follow regulations. However, you need to plan carefully to make all your IT systems work together.

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Maximize Productivity and Simplify IT Management with Conversational AI

ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

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Rebuilding in the Wake of Destruction: A Call to Action for the A/E/C Community

PSMJ Resources Blog

At PSMJ, we understand that our mission extends beyond simply helping our clients and customers achieve success; we are committed to making a positive impact in the broader community and world at large.

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Achieving Sustainability Goals in Manufacturing Through ESG Integration

Frost & Sullivan

In today’s rapidly evolving business landscape, the integration of Environmental, Social, and Governance (ESG) principles has become crucial for manufacturing companies striving for sustainability. The manufacturing industry is under increasing pressure to address its environmental impact and social responsibilities, making it critical for organizations to adopt effective ESG practices.

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Singapore consumers value influencer recommendations for purchases

Impact

Bylines and articles of impact.com, the leading partnership marketing platform globally. See these features of impact.com in news and media.

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Make Memories, Not Just Beds & Catch The New Wave Of Experiential Travel

TRG Blog

What do travellers really hope to gain after ticking off their must-see lists? Many are eager to immerse themselves deeper in the local culture, history, and everyday life of their destination as travel broadens the mind. So instead of just reserving a hotel and enjoying the usual comforts , they crave experiences that will leave a lasting impact long after they’ve zipped up their suitcases.

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4 AI Hacks to Make Sales Teams More Efficient

Over the last two years, there’s been a 76 percent increase in AI adoption across sales organizations. The reason for its rise? AI increases teams’ productivity by predicting and automating actions that require manual effort. In other words, the research that takes reps hours, AI can do in seconds. For sales teams, AI opens up a world of new possibilities, including automating outreach, identifying best-fit buyers, and keeping CRMs flush with fresh data.

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Leaseweb Expands into Canada with New Object Storage Solution

Channel Insider

Global infrastructure as a service (IaaS) and cloud services vendor Leaseweb stands out in a crowded market dominated by three major players. Mathijs Heikamp, the director of product management at Leaseweb, spoke with Channel Insider to share more about how the company enables cost-effective cloud adoption, where 2025 might take them, and more. Global availability with local support and new object storage offering Leaseweb has grown steadily since its founding 20 years ago to a now global compan

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Are Middle East & India Driving the Future of Military Drones?

Frost & Sullivan

As the Middle East and India intensify their military drone programs , the growth of the unmanned aerial vehicle ( UAV) industry in these regions is dramatically picking pace. With increasing defense budgets and a strong focus on local manufacturing, these regions are challenging the traditional dominance of Israeli and US military drones. From tactical mini drones to strategic long-range platforms, emerging players from Saudi Arabia, India, and the UAE are set to reshape the defense industry ,

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impact.com appoints Emma-Jayne Owens Senior Director, community and enablement for APAC & Japan

Impact

Bylines and articles of impact.com, the leading partnership marketing platform globally. See these features of impact.com in news and media.

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Treasury Management in the Era of Digital Currencies

TRG Blog

As digital currencies move from niche to mainstream finance, treasury teams face new opportunities and challenges. Beyond traditional tasks like managing liquidity and optimizing cash flow, treasurers must now consider these emerging assets. To succeed, they need to understand digital currencies and their impact on treasury operations.

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How to Prove Marketing Value: Demonstrate Content ROI and Contribution to Sales

Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

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Valiantys Debuts New GRC Service With HYCU, Lansweeper & Appfire

Channel Insider

Global IT consulting partner Valiantys has announced a new governance, risk, and compliance (GRC) service that combines HYCU, Lansweeper, and Appfire solutions. The new offering is in response to the upcoming Digital Operational Resiliency Act (DORA), though the Valiantys team plans to take this service and build capabilities for various regulatory frameworks in 2025.

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How to Dismantle Hierarchies in Teams

INSEAD Knowledge

Rigid hierarchical team designs – once the de facto way of structuring organisations – seem to have fallen out of favour with many contemporary organisations and knowledge workers. In recent years, prominent firms including Google, Netflix and Meta have embraced a decentralised approach, where authority is more evenly distributed between team members instead of concentrated among a few senior leaders.A key benefit of decentralisation is that it empowers workers with greater autonomy.

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Blis’ Emma-Jayne Owens joins impact.com

Impact

Bylines and articles of impact.com, the leading partnership marketing platform globally. See these features of impact.com in news and media.

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