Sat.Jun 18, 2022 - Fri.Jun 24, 2022

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Three Keys to Hyper-Scale Your Marketplace Ecosystem

PartnerTap

In this article, we give you three quick, actionable steps that will hyper-scale your marketplace ecosystem. Whether you are just starting to scale, or you’re a tech giant that wants to see continued growth within your marketplace, this article will help you reach your goal. Over the past ten years, enterprises have invested and built up ecosystems of technology partners that get promoted to their customers via an online marketplace.

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Hyperautomation Could Dramatically Boost MSSP Profitability

Channel Insider

Hyperautomation could greatly improve the profitability of managed security services, a Gartner analyst said at the Gartner Security & Risk Management Summit earlier this month. Analyst Mark Wah noted that the managed detection and response (MDR) market grew by nearly 50% from 2020 to 2021, significantly faster than the 9.8% average for managed security services in general.

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IEEE-ISTO Announces Formation of BITA Standards Council (BSC)

ISTO / IEEE

New Industry Alliance Standardizes Blockchain Attributes/Formats to Improve Interoperability and Efficiency of Transportation Supply Chain. PISCATAWAY, N.J., 21 June 2022 (GLOBE NEWSWIRE) — The IEEE Industry Standards and Technology Organization (ISTO), an international federation of leading industry groups and consortia dedicated to the advancement of standardized technologies for the benefit of industry, today announces the its newest member program, BITA Standards Council, Inc.

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Why I Have a Personal Yoga Instructor?

Peter Simoons

A couple of years ago, I realised that it is never too late to work on one’s body flexibility. My general flexibility was hard to find and Yoga seemed to be the best form of exercise to locate it! To begin with, I was a bit anxious about it. Was Yoga really my thing? I wasn’t sure, but I was prepared to give it a go. After an initial consultation with my now Yoga instructor I joined her local Yoga studio and started my journey with a class in Yin Yoga.

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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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Three Keys to Hyper-Scale Your Marketplace Ecosystem

PartnerTap

In this article, we give you three quick, actionable steps that will hyper-scale your marketplace ecosystem. Whether you are just starting to scale, or you’re a tech giant that wants to see continued growth within your marketplace, this article will help you reach your goal. Over the past ten years, enterprises have invested and built up ecosystems of technology partners that get promoted to their customers via an online marketplace.

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7 Major Mistakes that MSSPs Make

Channel Insider

Any IT vendor or managed services provider (MSP) looking to add security services has several different directions they can go to achieve success. But there are also certain mistakes they can make that usually bring about failure. Here then are seven of the biggest mistakes a managed security service provider (MSSP) – or would-be MSSP – can make so you can stay on the path to success.

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Get certified as a partnerships pro with new Product and Agency certifications

Impact

You’re a pro with the impact.com platform, and now you’re ready to achieve career credentials to match. Get Product Expert-certified and Agency-certified through Partnerships Experience Academy (PXA) for a professional edge in the partnerships industry. Six free, self-paced course modules are on the path to Product Expert-level Training certification.

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The Consumer Decision-Making and Buying Process – Part 2

Chameleon Sales

In our previous blog , we introduced the five stages consumers move through as they make their purchase decisions. The five stages were generally intended for individual consumers. However, it is important to consider the decision-making process in B2B settings. We’ve discussed the first two stages of the consumer decision-making and buying process, so today we will discuss stages three through five.

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Thinkers50 Radar 2022: Lorenzo Davids

Thinkers 50

Lorenzo Davids is a leader in social development who has worked to address poverty and improve lives in South Africa. He is the CEO of The Development Impact Fund, an organization that invests in projects and entrepreneurs with potential to transform themselves and their communities. Through this work, it is his mission to help South Africa reconnect to the ideals of its constitution, the preamble of which states that it seeks to improve the quality of life of all citizens and free the potential

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How to Build Competitive Channel Programs: Advice from 7 Channel Experts

The tech world is crowded. And that means the stakes for channel management have never been higher. How do you cut through the noise? Are SPIFFs, business plans, and marketing development funds really worth it? Get real-world, boots-on-the-ground insight into what it takes to build a partner relationship management motion that attracts, trains, retains, and motivates the right partners.

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Risky Business: Why Successful Entrepreneurs Are Masters of Calculated Risk-Taking

Aepiphanni

Risk isn’t a bad thing when it is first calculated by the risk taker. When the rewards outweigh the risk, a business owner can be confident that taking that risk will pay off.

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Finding Meaning in Life

INSEAD Knowledge

Create a compelling self-narrative based on the five pillars that influence the way we experience meaning.

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5 Tips for Managing Risk as an MSP

Channel Insider

Risk is everywhere, and oftentimes, it is unavoidable. For managed service providers (MSPs) , there is the risk of failing to keep up with advancing technology, of misreading customer needs, of succumbing to the tactics of competitors, of over-expansion, and a great many others. Instead of living a life of endless panic and worry about the latest crop of risks, though, the key is to manage that risk and to take steps to mitigate any consequences.

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The Provocateurs: Episode 5 | Julie Carrier

Thinkers 50

Thinkers50 in partnership with Deloitte presents: The Provocateurs: podcast series. EPISODE 5. ABOUT THIS EPISODE. Julie Carrier. Julie Carrier is a trailblazer in the field of young women’s leadership. The CEO of Girls Lead Worldwide and founder of The Leadership Development Institute for Young Women, she researches and brings evidence-based, applied-neuroscience leadership coaching and development to girls and young women in high school through a set curriculum.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Partnerships: A Great Way To Establish Trust And Become More Relevant With Consumers

Impact

The post Partnerships: A Great Way To Establish Trust And Become More Relevant With Consumers appeared first on impact.com.

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Too Many ESG Funds Mislead Investors

INSEAD Knowledge

Regulatory reckoning with ESG funds does not go far enough.

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A DIY Approach to Co-selling

Tackle.io

In mid-2021, ABC Software Company – a Series C startup – applied to a co-sell program with a Cloud Provider, hoping to tap into the Provider’s extensive leads. As the months went on, ABC still hadn’t been accepted. With hundreds of other ISVs seeking the Cloud Provider’s time and resources, the competition was fierce. So ABC Software Company elected to try an unconventional approach to co-selling.

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Shure’s Stem Ecosystem Runs the Analyst Gauntlet

Frost & Sullivan

About the Frost & Sullivan Analyst Gauntlet. Frost & Sullivan’s Analyst Gauntlet is a structured program wherein participating vendors and service providers give industry analysts deep dives and demonstrations of their collaboration solution. The analyst then uses the collaboration solution over a period of time and provides candid feedback based on their administrator and user experiences.

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Maximize Productivity and Simplify IT Management with Conversational AI

ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

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Why affiliates and referrals are the top marketing channels for SaaS

Impact

Your next customer may not even know your brand exists — but they need a product like yours. If they behave anything like a typical consumer in 2022, they look for solutions to their problem by: Researching industry blogs Asking friends and business peers for recommendations Posting in forums like Quora or Reddit Checking the recommendations of trusted influencers on LinkedIn or Twitter Looking for discounts or free trials that might sway their choice.

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Consumer Streaks Are Motivating – The Key Is Keeping Them Alive

INSEAD Knowledge

People often go out of their way to repeat a behaviour if it is logged and highlighted to them.

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A DIY Approach to Co-selling

Tackle.io

In mid-2021, ABC Software Company – a Series C startup – applied to a co-sell program with a Cloud Provider, hoping to tap into the Provider’s extensive leads. As the months went on, ABC still hadn’t been accepted. With hundreds of other ISVs seeking the Cloud Provider’s time and resources, the competition was fierce. So ABC Software Company elected to try an unconventional approach to co-selling.

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5 Key Takeaways from TSIA: Interact

Planview Blog

As technology solution providers emerge from the unprecedented volatility of the last couple of years, services leaders are asking what are the most important capabilities that they need to master? How should today’s toughest issues be addressed and tackled? What are the industry’s most important business challenges? What ways have customer expectations changed and increased?

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How to Prove Marketing Value: Demonstrate Content ROI and Contribution to Sales

Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

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Ride share and Ride-hailing Boost Global Purpose-built Vehicle Demand

Frost & Sullivan

San Antonio, TX. –June 23, 2022– The need to address various requirements in ride share and ride-hailing expedites purpose-built vehicle (PBV) market growth, finds Frost & Sullivan’s recent analysis. This sector involves original equipment manufacturers (OEMs) designing, fabricating, and selling highly customized vehicles that adapt to customers’ application needs.

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Are You New to Networking? Here Are Our Best Practices for Beginners

Dinkel Business Development

Networking can seem like an overwhelming, insurmountable task if you are a beginner. However, it's important to remember that everyone who was once new to networking had to get their start somewhere. So, where should you start? A positive mindset is crucial whether you're taking part in a zoom event or an in-person seminar. Essentially, anyone can benefit from networking if they put in time and effort.

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Risky Business: Why Successful Entrepreneurs Are Masters of Calculated Risk-Taking

Aepiphanni

Calculated risk taking isn’t a bad thing when it is first calculated by the risk taker. When the rewards outweigh the risk, a business owner can be confident that taking that risk will pay off.

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Managing Turbulent Times and the Integrated Communication Model

LaVoie Health Science Blog

An Interview with Gemma Bakx , head of Investor Relations and ESG at LaVoieHealthScience. by Paul Sagan , VP, Investor Relations and Corporate Communications. PS: What led to your investor relations role at LHS? GB: Donna Lavoie founded her integrated communications agency almost 22 years ago in the firm conviction that biotech and health sciences companies are best served having their public, media, and investor relations all under one roof, from seed-stage to corporate adulthood.

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How to Leverage Intent Data for Better Outcomes

Speaker: Susan Spencer, Principal of Spencer Communications

Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.

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How Can Digitalization of Medical Devices Boost Productivity in Med-tech

Frost & Sullivan

San Antonio, TX- June 23, 2022– The global medical devices industry is undergoing a major transformation in business models, technology adoption, and care delivery approaches, according to Frost & Sullivan’s recent analysis, Global Medical Devices Outlook. The digitalization of medical devices encourages medtech players to deliver value for providers and patients with devices and digital data.

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What Is The Difference Between Business Development and Sales?

Dinkel Business Development

Business development and sales have a lot in common. After all, they share the same goal: to bring in revenue for the company and, as a result, increase profits. These processes are two sides of the same coin. While they work together to accomplish something similar, they aren’t exactly the same. What is the difference, then, and why do those differences matter?

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5 lessons corporate fundraisers can learn from sales teams

Remarkable Partnerships

“ I have never worked a day in my life without selling. If I believe in something, I sell it, and I sell it hard.” – Estée Lauder. Good corporate fundraisers are good sales people. They may be selling social change, the chance to make an impact, or a good feeling – but they are definitely selling. With this in mind, Peter from Remarkable Partnerships is pleased to share the five essential sales techniques that every corporate fundraiser should learn.