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We encourage non-profits to provide solutions to a corporate partners problems and how you should solve, not sell. But thats not the same as reinventing your organisation to suit your corporate partner. You need to stay true to who you are and be confident in that position. It reminds me of the old joke about a radio conversation with a Navy ship. It goes like this: American naval captain: Please divert your course 15 degrees east to avoid a collision.
Cybersecurity and data protection leader Acronis recently announced the debut of a comprehensive Microsoft 365 protection solution for managed service providers (MSPs) called Acronis Ultimate 365. Ultimate 365 allows MSPs to manage cybersecurity, backup, and compliance with a single, natively integrated, multi-tenant platform to help boost efficiency, reduce technician workload, maximize profitability, and simplify customer management.
The satellite direct-to-device (D2D) and low earth orbit (LEO) communications landscape is expanding driven by disruptive technologies, government initiatives to bridge the digital divide, and innovation in LEO constellations. This surge is making non-terrestrial networks (NTN), backup connectivity, and terrestrial mobile services more affordable and accessible.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
You’re trying to make your content pop in a sea where AI’s the new norm and everyone’s SEO game is strong. Sprinkle some uniqueness into the mix. Think about blending AI smarts with that human touch for stories that stick. Dig deep, pull out those insights no one else sees. Let your brand’s true voice shine through; it matters more now than ever before.
In this episode of Channel Insider: Partner POV, host Katie Bavoso sits down with long-time channel innovator and advocate Frank Rauch, one of the most respected channel chiefs in the industry. With four decades of experience leading channel programs at companies like VMware, HP, and most recently Cato Networks, Frank reflects on his storied career, the lessons he’s learned, and what the future holds for the IT channel.
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Partnership Management Hub brings together the best content for partnership management and strategic alliance professionals from the widest variety of industry thought leaders.
In this episode of Channel Insider: Partner POV, host Katie Bavoso sits down with long-time channel innovator and advocate Frank Rauch, one of the most respected channel chiefs in the industry. With four decades of experience leading channel programs at companies like VMware, HP, and most recently Cato Networks, Frank reflects on his storied career, the lessons he’s learned, and what the future holds for the IT channel.
The automotive landscape is undergoing a transformation of unprecedented scale a reshaping of vehicle design, ownership, and experience comparable only to the dawn of the automobile itself. Driven by surging consumer demand for low-emission vehicles and disruptive technologies transforming cars into connected , software-defined platforms , this shift presents both challenges and unparalleled opportunities.
7 Keys to Building a Thriving Partner Ecosystem In this episode, we explore 7 keys to Partner Relationship Management with Scott Pollack , CEO of Firneo, and Sugata Sanyal , CEO of Zinfi Technologies. They discuss essential strategies for partner ecosystem management, from defining value alignment and onboarding to co-marketing and partner enablement.
Ransomware and remediation solutions vendor Alvaka recently announced a strategic alliance with global technology distributor and B2B platform company Ingram Micro to keep channel partners and customers informed and ready to respond to ransomware attacks. Remediation and recovery now available to Ingram Micro partners Through this new engagement program, Alvaka will offer Ingram Micro channel partners and their clients in the U.S. prioritized access to remediation and recovery services to assist
What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
The Challenge: Managing a Media Buying Team Agencies and media buying teams often consist of multiple traffic managers working under a single team lead or manager. However, without a centralized way to monitor all team members, managers must collect data manually or log in to each account separately a disastrous process in the fast-paced […] How to Manage Affiliate Teams in Affise: A Game-Changer for Agencies and Media Buyers Affise.
AI-Powered PRM: Transforming Partner Ecosystems for the Future of Business In this insightful episode, Sugata Sanyal , CEO of Zinfi Technologies, hosts Mei Zhou , CEO of WoW Consulting Agency, to discuss the evolution of Partner Relationship Management (PRM) and the role of AI in shaping modern partner ecosystems. With decades of experience at Dell Technologies, Mei shares deep insights into partner sales, distribution optimization, and OEM strategies.
Cybersecurity giant CrowdStrike recently announced new milestones and advancements in the cloud security, identity protection, and next-generation cybersecurity sectors. The announcements relate to the organization’s business within the AWS Marketplace, their Oracle Cloud partnership, Falcon Identity Protection for Microsoft Entra ID, and achieving additional FedRAMP Authorization.
The tech world is crowded. And that means the stakes for channel management have never been higher. How do you cut through the noise? Are SPIFFs, business plans, and marketing development funds really worth it? Get real-world, boots-on-the-ground insight into what it takes to build a partner relationship management motion that attracts, trains, retains, and motivates the right partners.
The best advice MarketSource recruiter Ken Wardle ever received? Theres no growth in the comfort zone, and theres no comfort in the growth zone. Always ready to learn, heres how Ken lives that out. The post To Ken, Staying Curious Is Key appeared first on MarketSource.
7 Key Trends Shaping the Future of Partner Ecosystems & Channel Tech The partner ecosystem landscape is evolving rapidly, with channel technology and AI driving significant transformations. In this episode, Sugata Sanyal and Jay McBain discuss seven key trends shaping the future of partner ecosystems, from AI-driven PRM solutions to the rise of co-marketing and subscription-based business models.
Zero-click searches are becoming the norm, where answers pop right at the top of search results.Landing the ideal spothow’s that done?Start by optimizing featured snippets, and don’t forget local SEO.Make your content easy for Google to read by using structured data markup and creating FAQ pages that answer common questions directly.Rich snippets can also make your site stand out in these searches.
ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu
Dear Insider, For deals of a certain size, a Quality of Earnings (QoE) report is a recurring topic during due diligence discussions, whether you're a prospective seller, a strategic or financial acquirer, you can expect to see or have one conducted.
5 Keys to Successful Channel Partnerships In this episode, Sugata Sanyal and Ted Finch , CEO of Chanimal and Chanimal University, discuss the five critical keys to creating and sustaining successful channel partnerships. Ted shares decades of experience and offers actionable insights into positioning your product, effectively onboarding partners, designing competitive margins, and fostering lasting engagement.
AI is buzzing through the SEO world, turning it on its head.Keywords, content creation, and user experience?Artificial intelligence is mixing things up in those areas.We’re making better choices now thanks to data; it’s freed up hours we used to spend on mind-numbing work.Automation is the key! Even voice searches and understanding nuances in queries have seen a boost, thanks to these smart tools.Fancy getting personal with your strategy?
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
How is the A/E/C industry doing compared to the overall economy, and how can you apply stock price trends of publicly traded companies to making better strategic decisions for your own firm?
Your Essential Guide to Thriving in an AI-Driven World Best Practices Guides Download your COMPLIMENTARY COPY of The AI Revolution: How Technology, Talent, and Strategy are Shaping the Future Guide to gain actionable insights, strategic frameworks, and expert perspectives on AI adoption, governance, and business transformation. More on The AI Revolution: How Technology, Talent, and Strategy are Shaping the Future Guide AI is no longer just a futuristic conceptit is a fundamental driver of innova
Travel nurses have tight schedules and can require immediate housing. The problem is that convenient, affordable accommodations are not so easy to book. In fact, recent stats show the average rent for a one-bedroom apartment in U.S. metropolitan areas has surged in the past three years. Experts expect a 2.6% home value growth in the next year, so itll be even harder to find suitable solutions for travel nurse housing.
Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
Leading industry organizations Atmosic, Infineon Technologies AG, Intel, PepsiCo, Qualcomm, VusionGroup, and Wiliot are joining together to form the Ambient IoT Alliance (AIoTA), a global coalition working on promoting and scaling the future ambient IoT ecosystem. Alliance commits itself to a global ecosystem of battery-free IoT tech The Ambient IoT Alliance is committed to facilitating a global ecosystem based on next-generation, battery-free ambient Internet of Things standards for Wi-Fi, Blue
Learn the essentials of ESG reporting with this practical guide, covering key components, frameworks, and strategies to enhance transparency and accountability.
Organizations that adopt product-oriented approaches achieve faster delivery, better stability, and higher customer satisfaction. But what does a product operating model look like in practice and at scale? These on-demand sessions from the Project to Product Summit 2024 feature three distinct perspectives that answer this question. Vanguard and Verizon show how established enterprises can transition from project-based to product-centric models, while Spotify offers insights from a company that
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