Jake Jorgovan
MAY 12, 2023
Having a strong online presence is crucial for any business to succeed. And that’s where paid media agencies come in — they help you create and execute effective marketing campaigns that will help you reach your target audience and fuel your growth. As marketing grows in popularity, there are many new paid media agencies emerging. And it’s also getting harder to choose the right agency for your business.
Peter Simoons
MAY 7, 2023
Communication is one of the key success factors in alliances and partnerships. Clear communication helps to build trust and understanding between partners. As such, we might even regard communication as the key factor in any relationship; political, personal, professional or friendly. Whatever the relation type is, communication is the cornerstone. Why Are We Poor At Communication?
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Stellar Partnerships
MAY 7, 2023
The Biblical story of David and Goliath is one of triumph over a much bigger foe. David the shepherd boy volunteers to fight the giant Goliath using only his slingshot and few small stones. He slays Goliath and puts to shame the others who were too afraid to venture out. When non-profits are hard at work prospecting for corporate partners it can feel like a David and Goliath moment.
IBM Business Partners
MAY 9, 2023
We stand on the frontier of an AI revolution. Over the past decade, deep learning arose from a seismic collision of data availability and sheer compute power, enabling a host of impressive AI capabilities. But we’ve faced a paradoxical challenge: automation is labor intensive. It sounds like a joke, but it’s not, as anyone who has tried to solve business problems with AI may know.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Jake Jorgovan
MAY 10, 2023
Link building can make or break the SEO efforts of your B2B SaaS business. Even if your content is exceptional, you may not rank in top positions for important keywords. The root cause is usually the quantity and quality of your backlinks. Why? Google considers backlinks as one of the most important ranking factors, but not just any backlinks. It’s important that you don’t have toxic and spammy links pointing to your website, or it can do more damage than good.
Partnership Management Hub brings together the best content for partnership management and strategic alliance professionals from the widest variety of industry thought leaders.
Vantage Partners
MAY 10, 2023
Originally published in February 2023 by Training Industry Magazine Offering internal career mobility retains employees who otherwise might depart to pursue their professional growth and advancement. But with limited rungs on the company ladder, how much career mobility can a company offer? A lot, it turns out, if we replace the ladder with a lattice—an experience framework for enabling employee mobility.
IBM Business Partners
MAY 9, 2023
Today is a revolutionary moment for Artificial Intelligence (AI). After some impressive advances over the past decade, largely thanks to the techniques of Machine Learning (ML) and Deep Learning , the technology seems to have taken a sudden leap forward. Suddenly, everybody is talking about generative AI: sometimes with excitement, other times with anxiety.
LaVoie Health Science Blog
MAY 11, 2023
The H.C. Wainwright BioConnect Investor Conference, hosted by NASDAQ, was a well sought-after day where HCW clients not only had an opportunity to meet with investors, but also to discuss the current market landscape, including drivers and challenges in the health science investor relations landscape. Paul Sagan , VP, Investor Relations and Corporate Communications, interviewed Gemma Bakx , Strategic Advisor, who attended the conference and a variety of company and industry panel presentations,
TRG Blog
MAY 8, 2023
Over the years, Infor SunSystems has transformed into a comprehensive enterprise suite that goes beyond a mere accounting software system. However, with numerous SunSystems implementation partners available, selecting the most suitable one for your business can be a daunting task. To help you make an informed decision, consider the following factors when choosing a partner to implement SunSystems for your business.
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The tech world is crowded. And that means the stakes for channel management have never been higher. How do you cut through the noise? Are SPIFFs, business plans, and marketing development funds really worth it? Get real-world, boots-on-the-ground insight into what it takes to build a partner relationship management motion that attracts, trains, retains, and motivates the right partners.
Vantage Partners
MAY 10, 2023
Originally published in February 2023 by Training Industry Magazine Offering internal career mobility retains employees who otherwise might depart to pursue their professional growth and advancement. But with limited rungs on the company ladder, how much career mobility can a company offer? A lot, it turns out, if we replace the ladder with a lattice—an experience framework for enabling employee mobility.
IBM Business Partners
MAY 9, 2023
Customer needs and market dynamics are constantly shifting from one moment to the next. There are thousands of business events flowing through every part of your organization every day. These events can provide a wealth of information about what’s actually happening across your business at any moment in time. Organizations that can capitalize on this continual stream of business intelligence can spot trends, issues and opportunities, address threats, and act quickly.
CenterPoint Group
MAY 8, 2023
You know processes for identifying needed goods and services, finding and evaluating suppliers, and negotiating and managing contracts. But have you discovered the power of procurement analytics ? If not, you’re missing one of the most effective ways to maximize processes and position your organization for greater success. Read on for a brief introduction to data analytics, how they can help you assess and improve your processes, and procurement analytics solutions for getting the greatest possi
LaVoie Health Science Blog
MAY 10, 2023
President and CEO Donna LaVoie was featured on the “ PR with the Pros ” podcast hosted by the Public Relations Student Society of America’s VP of Brand Engagement Nicole Steele. The show is designed to help PR students learn from industry professionals as they begin their careers in public relations. In the podcast, Donna shares how her early experiences in biotech led to the formation of LHS, as well as how our partnership with Omnicom Public Relations Group works.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
INSEAD Knowledge
MAY 9, 2023
Negotiating the final years of active work is a difficult period of transition. It’s a time of unprecedented uncertainties that can elicit strong emotions associated with losing a long-held occupational identity. What’s more, the boundaries of these “last days”* are changing. Life expectancy has increased by two to three years every decade since 1840, while huge investments continue to pour into research on age-related treatments.
IBM Business Partners
MAY 9, 2023
If you’ve followed IBM over the past few years, you know how critical the IBM Ecosystem is to our growth strategy. It’s why we gave partners access to the same training and enablement as IBMers last year, launched a new partner program in January, and continue investing in and growing the IBM Ecosystem. So, it should come as no surprise that partners are front and center during our annual Think conference this week.
Channel Insider
MAY 11, 2023
Major DevOps platform vendor GitLab has substantially boosted its channel ambitions across APAC, appointing Tech Data as a regional distributor. Under the agreement, Tech Data will bring GitLab’s DevSecOps platform to Australia, New Zealand, Singapore, Malaysia, Indonesia, Vietnam, India, and Japan. “Today, with the rise in the need for speedier software development and relatively simple upgrades to existing deployments, there is an increased focus on rapid IT service delivery through the adopti
Market Source Inc
MAY 12, 2023
Media Specialist David Smith was also a devoted teacher. He says, “A teacher can shift a student like waves move a ship, and a slight push can make a big difference in the destination.” The post Former Teacher of the Year David Smith knows the big impact of small changes. appeared first on MarketSource.
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ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu
Tishkoff
MAY 12, 2023
Resolving construction disputes in Michigan can be time-consuming, costly, and adversarial when traditional litigation is pursued. Fortunately, alternative dispute resolution (ADR) methods such as mediation and arbitration offer efficient and effective alternatives to court proceedings. Mediation and arbitration provide parties involved in construction disputes the opportunity to reach mutually agreeable resolutions while avoiding the delays and expenses associated with litigation.
IBM Business Partners
MAY 9, 2023
In today’s digital world, business and IT leaders are turning to automation to improve operational efficiency, increase employee productivity and, ultimately, boost business performance. At IBM, we believe that organizations need AI coupled with automation to help developers reduce time to productivity. By empowering employees with automation and AI technologies like machine learning , deep learning , and natural language processing , IT organizations can narrow skills gaps and enable deve
Channel Insider
MAY 12, 2023
A managed service pricing template helps managed service providers (MSPs) effectively communicate the value of their offerings and attract potential clients. This template enables MSPs to not only list the prices of their services, but also transparently justify their pricing. Having a few clear and flexible pricing templates can help you create an appealing pricing model that fosters client satisfaction and drives revenue growth.
Market Source Inc
MAY 12, 2023
The retail labor shortage is challenging retailers to find ways to adapt and to keep pace with consumer expectations at the same time. Explore how virtual innovations can make a difference. The post Adapting to the Retail Labor Shortage appeared first on MarketSource.
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
Impact
MAY 12, 2023
Ashley LeMieux, the cofounder of CreatorSource , started her business before creator businesses existed. With a passion for writing, she began blogging to build an online community for women. “From the very beginning, I wondered if there was a way to monetize this,” Ashley says. “I had a large audience, and I wanted to focus on them full-time. How could I make this possible?
IBM Business Partners
MAY 10, 2023
This week, we’re thrilled to bring together thousands of IBM clients, partners, business leaders and stakeholders at our annual Think® Conference being held in Orlando, Florida. For IBM, Think is all about how we support organizations in their digital transformation and help them compete in their markets via the use of technological innovation.
Frost & Sullivan
MAY 12, 2023
The recent announcement that Mobileye’s SuperVision technology platform will be incorporated into premium sports automaker, Porsche’s forthcoming models underlines the increasingly pivotal role that advanced driver assistance systems (ADAS) are playing in enhancing aspects of vehicle safety, performance and driving experience. The integration of Mobileye’s SuperVision ADAS solution will support L2+ hands-off driving capabilities.
Tackle.io
MAY 11, 2023
In the early days of Cloud Marketplaces, both ISVs and channel partners wrestled with ambiguity over how the Marketplace would affect software sales. What role would the reseller play? How would the relationship between the ISV and reseller evolve? For many, Marketplaces looked competitive to the channel and both channel partners and ISVs were initially resistant to the idea of integrating.
Speaker: Susan Spencer, Principal of Spencer Communications
Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.
Tishkoff
MAY 11, 2023
Construction projects in Michigan can be complex undertakings involving numerous parties, extensive contracts, and intricate regulatory requirements. Unfortunately, disputes can arise during the course of construction, causing delays, financial losses, and strained relationships among project participants. When faced with construction disputes, it is essential to seek legal assistance to navigate the intricate legal landscape and protect your rights.
IBM Business Partners
MAY 12, 2023
A global fast-moving consumer goods (FMCG) enterprise needed to modernize its product portfolio, focusing on high-growth categories like pet care, coffee and consumer health. Its aggressive sustainability goals included achieving net zero emissions by 2050, making all packaging reusable or recyclable by 2025 and investing more than USD 3 billion globally over several years to drive momentum.
Market Source Inc
MAY 11, 2023
Customer journey maps can make or break customer relationships. A journey map shows how your customer experiences your product. Here’s how to create one through a customer success lens with MarketSource. The post How to Create a Customer Journey Map appeared first on MarketSource.
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