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Expanding market reach is an ambition many organisations share, but few truly grasp what it takes to do so effectively. One company found itself at this crossroads. Their network of partners had helped them establish a presence, but these relationships were transactional, inconsistent, and failing to drive real growth. They saw the potential of alliances but lacked the structure and expertise to turn these partnerships into a strategic advantage.
CrowdStrike, a cybersecurity provider, recently announced a new Services Partner Program that empowers global systems integrators (GSIs), managed service providers (MSPs), and managed security service providers (MSSPs) to increase the adoption of CrowdStrike Falcon Next-Gen SIEM. This new program will provide organizations with new incentives, training tools, and CrowdStrike resources and support while empowering service partners to drive customer success while growing their SIEM transformation
If you were to ask commercial negotiators what their objectives were, I think 9 out of 10 would probably say something like get a deal or get to yes. It is so ingrained in us that what negotiators do is make deals that we forget that not every deal should get done.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Global partner ecosystem leaders will explore AI-driven frameworks for recruitment, enablement, co-selling, and incentives as part of ZINFIs worldwide PartnerOps Symposium Series. Pleasanton, CA April 03, 2025 ZINFI Technologies, Inc. , a company leading the definition and creation of Unified Partner Management (UPM) and PRM software, today announced the upcoming PartnerOps Symposium in Austin, Texas, scheduled for Thursday, April 10, 2025, from 2:00 pm to 6:00 pm at Hotel Ella.
California-based cybersecurity company SentinelOne has launched the Global PartnerOne Program a future-ready, unified program designed to supercharge partners go-to-market success and accelerate growth. The program will provide partners with the tools, technology, and support needed to scale and uncover new market opportunities. Global PartnerOne targets key growth areas through designated tracks Partners are at the core of our mission to deliver cutting-edge cybersecurity solutions, said Brian
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California-based cybersecurity company SentinelOne has launched the Global PartnerOne Program a future-ready, unified program designed to supercharge partners go-to-market success and accelerate growth. The program will provide partners with the tools, technology, and support needed to scale and uncover new market opportunities. Global PartnerOne targets key growth areas through designated tracks Partners are at the core of our mission to deliver cutting-edge cybersecurity solutions, said Brian
Partnerize prioritizes creating an optimal experience for partners, most recently expanding our partnership ecosystem to include Artemis Ads, an Amazon Approved Verified Partner Network that enables discovery and monetization of Amazon products. The post Partnerize Expands Integrated Partner Ecosystem to Include Amazon Revenue Opportunities for Partners appeared first on Partnerize.
Fashions top supply chain shifts decoded: navigate disruptions From nearshoring and sustainability to AI-driven insights, discover proven strategies to navigate tariffs, build resilience, and boost efficiency. Insights from fashion innovators Grey Matter, Confexsa, & La Vie en Rose Embark on a journey with BlueCherry's 10th Annual Report, unveiling the shifts that have reshaped the retail, fashion, and supply chain landscape.
Channel sales is a smart way to grow a business without spending too much money. It means a company lets other businesses sell its products or services. Other businesses call these partners channel partners. This can include Value-Added Resellers (VARs) , Managed Service Providers (MSPs) , or System Integrators. Instead of hiring many new salespeople, companies work with channel partners.
Understanding and managing building code compliance is crucial for businesses and contractors. Non-compliance can result in serious financial and legal consequences, disrupting operations and damaging professional reputations. This guide provides essential insights into effectively navigating and resolving building code violations. Please note this blog post should be used for learning and illustrative purposes.
What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Marketers now rely on artificial intelligence to handle everything from content brainstorming to analytics, and over 80% of blogging experts credit automation for reshaping their SEO efforts. Agencies want to work faster without losing quality.This is especially true since publishers still need to check AI writing for mistakes.Brand scoring, automated link building, and site structure improvements are now easier thanks to modern tools.
Senior Instructional Designer Rachel Roladers skills creating coursework and lifting others up go back to the early days of her career. Learn more about her journey. The post Leaving Places and People Better than She Finds Them appeared first on MarketSource.
Channel partner recruitment is a smart way to grow your sales without hiring more full-time staff. When done right, it helps you sell more, reach more people, and save money. But many businesses fail at it. They pick the wrong partners or forget about them after sign-up. That leads to low sales and lost time. This article shows you how to recruit the right partners, train them well, and keep them active.
Understanding and optimizing advertising spend is critical for media buying teams. Affise simplifies this process through its Ad Costs tracking feature, empowering media buying teams to effortlessly track, analyze, and control advertising expenses. What is Ad Cost Tracking? Ad Cost Tracking allows you to centralize your advertising costs from any ad network, including Meta, Google […] Unlocking Higher ROI: Mastering Ad Cost Tracking with Affise Affise.
The tech world is crowded. And that means the stakes for channel management have never been higher. How do you cut through the noise? Are SPIFFs, business plans, and marketing development funds really worth it? Get real-world, boots-on-the-ground insight into what it takes to build a partner relationship management motion that attracts, trains, retains, and motivates the right partners.
Construction projects are foundational to economic growth, addressing both housing needs and business infrastructure. However, they inherently involve significant legal risks that can result in costly disputes and operational disruptions if not properly managed. Recognizing and proactively addressing these risks is essential for developers, contractors, and legal professionals to ensure successful project outcomes and financial stability.
Define KPI and learn how to measure performance effectively with this comprehensive guide. Discover key strategies for aligning KPIs with your business goals.
The Ultimate Guide to Scaling Your Business Through Channel Partnerships Best Practices Guides Download your COMPLIMENTARY COPY of Mastering Channel Sales: Strategies, Best Practices, and Growth Tactics for 2025. The Ultimate Guide to Scaling Your Business Through Channel Partnerships. More on Mastering Channel Sales: Strategies, Best Practices, and Growth Tactics for 2025 Are you looking to build, optimize, or scale your channel sales program?
Bargaining with a small child is like negotiating with a terrorist. They pull every trick to manipulate you and get what they want: tears, anger, threats and just an outright, persistent no. They have the power to test your patience and ruin your morning just by their refusal to eat sandwiches that have the crusts on. When youre working to win over corporate partners, you wont see the same temper tantrums (usually!
ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu
Sophos recently released the findings of its annual report detailing various learnings and insights from its internal research. The report details attacker behavior and techniques from over 400 MDR and IR cases in 2024. Research shows organizations are detecting attacks faster, but threats remain complex The report found that the primary way attackers gained initial access to networks (56% of all cases across MDR and IR) was by exploiting external remote services, which includes edge devices suc
Partner Ecosystem Playbook: Build, Scale, Succeed Discover How Apollo.io Built & Scaled Its Ecosystem. In this episode of ZINFIs partnership ecosystem leadership series, Sugata Sanyal speaks with Jennifer Rhima , Head of Partnerships at Apollo.io, about how she built a global partner ecosystem from scratch. Jennifer shares her unique journey from launching her partnerships career in Dubai to leading high-impact partnership initiatives in the U.S.
In 2025, businesses across the U.S. are navigating a complex and fast-changing global trade environment. Recent tariff increases on purchases imported from certain trading partners are putting new pressures on sourcing strategies, supplier relationships, and cost control.
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Its nearly impossible to look anywhere in the channel without hearing about change. From evolving technologies to shifting service models and the ongoing transformation of how businesses approach their tech stack, there is plenty in 2025 that partners might not have seen a decade ago. Channel Insider spoke with various executives at vendors and platform companies across the industry to collect insights on this change.
ClearPoint Next is more than a visual refreshits a powerful upgrade that simplifies strategy execution, improves collaboration, and enhances reporting clarity.
To build a strong channel partner program, you need a clear plan. Focus on positioning, partner engagement, and a solid onboarding process. Ted Finch , CEO of Chanimal and Chanimal University, says many companies fail at channel sales. The main reasons are weak positioning, unclear value, and poor partner support. A well-executed channel partner program can lead to exponential growth, but it requires thoughtful planning.
Are we sprinting without knowing where the finishing line is? As the latest AI models dominate headlines and everyone scrambles to latch onto the generative AI bandwagon, many of us are wondering: Are we asking the questions that truly matter, or are we simply chasing what feels urgent or trendy?This inherent tension was at the heart ofa discussion I moderated during the recent INSEAD Americas Conference, held at theINSEAD San Francisco Hub For Business Innovation.
Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
Throughout March, organizations in the channel have expanded their service offerings by merging with or acquiring another company, continuing the trend of reshaping innovations in AI, cybersecurity, networking, and more. This month brings several acquisitions from major players in the channel and the broader IT ecosystem. Googles road to acquiring Wiz IT, cloud, and search engine giant, Google, recently announced the acquisition of Wiz, Inc., a cloud security platform, for $32 billion.
Explore top portfolio management software tools to enhance your strategic success. Find the best solutions to streamline your investment management process.
Emerging Technologies Transforming Industries with Unprecedented Growth Opportunities LONDON, 3 April 2025 Frost & Sullivan has unveiled the 15th edition of its highly anticipated annual analysis, “2025 Top 50 Technologies,” highlighting 50 key innovations poised to redefine industries and catalyse market opportunities valued at $1.8 trillion over the next five years.
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