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It’s the 1950’s. The era of pointy boobs, Good Housekeeping, tv dinners, Marlon Brando and Elizabeth Taylor. Ford is one of the most successful car companies in the world, due to Henry Ford’s invention of the moving assembly line. In the fifties, Ford was riding the wave of the industrial revolution. But then Ford decided to create a new car model that would fit between the Ford and Mercury brands, targeting the mid-priced automobile market.
Deciding how to tackle sales compensation is no easy task. A participant in our recent partnering executive roundtable asked the group: “Are you in favor of or opposed to creating compensation neutrality for your direct field team?” Without missing a beat (and to my surprise), almost half of the roundtable participants said they were against ‘comp’ neutrality.
Amid seemingly never-ending layoffs and a laser focus on efficiency, companies are expecting their employees to make productive and focused use of their time on the clock. Yet, research has shown that employees often spend a significant amount of time cyberloafing – using the internet for personal purposes during work hours – with one study putting this figure as high as 60 to 80 percent.Remote and hybrid work arrangements and a significant uptick in social media use have likely exacerbated cybe
An MSP data breach response plan is a detailed blueprint that specifies how to protect against an intrusion with guidelines on what to do in the event of a suspected or confirmed intrusion. Besides disrupting a managed service provider’s operations, a successful breach would put all of its customers at risk, especially if the intruders gained access to the service’s professional services automation (PSA) and remote monitoring and management (RMM) platforms.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
PISCATAWAY, N.J., March 18, 2024: IEEE-ISTO, an international federation of leading groups and consortia dedicated to the advancement of standardized technologies for the benefit of industry, today announces its newest member program, the WAVE Consortium. Waveform Architecture for Virtualized Ecosystems (WAVE), created under the auspices of IEEE-ISTO, envisions a future where SATCOM networks are built on agile, scalable, and cost-effective commodity platforms, enabling rapid acceleration of inno
The ServiceNow platform has become synonymous with delivering digital workflows that create great experiences and unlock productivity for enterprises and employees alike. As such, recruiters and staffing agencies that specialize in ServiceNow have a critical role. They possess a deep understanding of the platform, the ecosystem, and the specific skills that companies are looking for.
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The ServiceNow platform has become synonymous with delivering digital workflows that create great experiences and unlock productivity for enterprises and employees alike. As such, recruiters and staffing agencies that specialize in ServiceNow have a critical role. They possess a deep understanding of the platform, the ecosystem, and the specific skills that companies are looking for.
Open AI’s Sora is making waves in marketing, much like Google’s Gemini and Lumiere have before. This tool isn’t just new tech. It brings big changes to how we make content. Imagine turning simple text into captivating videos for learning, ads, or fun stories! But with great power comes a need to think about the rules. Making sure this cool feature doesn’t step on anyone’s toes legally becomes key as it grows.
In a special two-part episode of Channel Insider: Partner POV, host Katie Bavoso spoke with TJ Houske, CEO of OTAVA, about the introduction of the company’s new S.E.C.U.R.E. framework and its focus on AI security. Houske’s diverse background in engineering, architecture, and strategic business development has been instrumental in driving OTAVA’s ingenious approach to multi-cloud solutions and security.
Financial institutions around the globe are under constant attack from cybercriminals , and Vietnam's financial sector is no exception. These attacks are becoming increasingly sophisticated , evolving alongside the nation's rapid digital transformation.
Choosing the right executive leadership is more than just filling a position; it's about securing the future of your business. Attracting skilled leaders is just half the battle in the fierce competition for top talent. The true challenge lies in retaining them and ensuring they align with your business’s evolving needs and goals. You're in the right place if you're looking to engage and retain the best talent.
What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Your organisation is desperate for some new income and you’ve worked hard on a new website, some glossy collateral and great images. You may even have done the foundational work to identify a shortlist of new corporate prospects. Now it’s time to start reaching out to them. So what’s holding you back? Over many years, we’ve heard plenty of excuses: “if only we had a decent CRM so I can capture the data” “if only my board had good corporate contacts to introduce me” “if only we had a signature ev
In this special BONUS episode of Channel Insider: Partner POV, Katie Bavoso interviews Simon David Williams, CEO of Canada-based ISM Group, about how the IT solution provider helps stop illegal activity on the dark web. It all started when Simon David learned his critical company data and information was at risk of exposure on the dark web in 2017. Now, he’s a dark web expert who not only helps to take down bad actors on the platform, but helps other IT leaders become “Jedis” a
Amid seemingly never-ending layoffs and a laser focus on efficiency, companies are expecting their employees to make productive and focused use of their time on the clock. Yet, research has shown that employees often spend a significant amount of time cyberloafing – using the internet for personal purposes during work hours – with one study putting this figure as high as 60 to 80 percent.Remote and hybrid work arrangements and a significant uptick in social media use have likely exacerbated cybe
Microsoft, as a formidable force in the tech world, requires a specific caliber of professionals who are not only adept in technology but also understand and reflect the innovation and forward-thinking ethos of the company. Recruiters, staffing agencies, headhunters, and search firms play a critical role in bridging the gap between these tech giants and the talented individuals who drive the industry forward.
The tech world is crowded. And that means the stakes for channel management have never been higher. How do you cut through the noise? Are SPIFFs, business plans, and marketing development funds really worth it? Get real-world, boots-on-the-ground insight into what it takes to build a partner relationship management motion that attracts, trains, retains, and motivates the right partners.
In the ever-shifting realm of homes and buildings, smart technologies and sustainability are redefining the way we live and work. Disruptive technologies like artificial intelligence (AI) and Internet of Things (IoT) are driving smart home systems and connected buildings adoption, enhancing personalized living experiences, and building management. Beyond innovation, transformative megatrends like urbanization and climate change are pushing the industry towards resilient and adaptable structures
Australian software specialist distributor NEXTGEN Group will be acquired by France-headquartered Exclusive Networks. The acquisition is expected to be finalised in the second quarter of 2024 and is projected to more than double Exclusive Networks’ presence across APAC. NEXTGEN was founded by channel veteran John Walters in 2011. Initially a boutique distributor to support Oracle in the Australian market, the company grew under Walters to become a software and cloud-led powerhouse, with reach ac
The video introduces ZINFI’s channel marketing software , emphasizing its ability to streamline partner marketing efforts through dynamic content management, seamless CRM integration, and robust marketing tools. It highlights features like multi-touch email campaigns, event management, digital marketing, and content syndication, aimed at enhancing partner engagement and brand reach.
Medical sales is critical to the healthcare industry, acting as the bridge between groundbreaking medical innovations and the professionals who use them to heal and save lives. Medical sales recruiters, staffing agencies, headhunters, and search firms play a key role here, sourcing the talent that drives this vital sector forward. Connecting with the right recruiting partner can be difficult, though.
ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu
Original equipment manufacturers (OEMs) are playing a pivotal role in shaping the dynamic landscape of the evolving aftermarket mobility domain. They are persistently establishing fundamental benchmarks for quality and safety, wielding a profound influence across the entire ecosystem. Despite encountering formidable competition from independent parts manufacturers, trailblazing OEMs are influencing not just the accessibility and quality of spare parts but also steering the course of technologica
IT partners and industry forecasters assessed what’s next for supplier cloud marketplaces, emerging AI capabilities and forthcoming product and service distribution changes at the 2024 Channel Partners Conference & Expo in Las Vegas. Upheaval in the distribution market was spotlighted during the March event when prominent IT and telecom distributor ScanSource announced its intent to launch a subsidiary that sells IT products and services directly to customers.
Software contract negotiation requires meticulous attention to detail and strategic foresight. The stakes are high, with financial resources and operational efficiency on the line. If you're overwhelmed by software agreements' complexities, you're on the right page. This guide will arm you with the knowledge and strategies needed to negotiate successfully.
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Startups are at the forefront of a transformative wave in shared mobility, boldly challenging traditional norms and propelling innovation within the transportation ecosystem. Whether it’s pioneering ride hailing platforms or expanding the ecosystem to different forms of mobility, such as shared electric scooters, these dynamic enterprises are not just adapting to change but actively shaping the future of mobility.
Cisco has completed its acquisition of data platform company Splunk , positioning itself as a dominant provider of infrastructure networking, security, and observability solutions. The acquisition sets the foundation for Cisco to establish itself as a data analytics and business insights leader and one of the largest software companies in the world.
The video highlights ZINFI’s leadership in transforming Partner Relationship Management (PRM) through automation, enhancing partner satisfaction significantly. It showcases how ZINFI’s platform simplifies collaboration, making information access, learning, and market expansion effortless. By focusing on mutual growth and financial rewards, ZINFI’s PRM software creates an ecosystem where partnerships thrive, underscoring the mutual benefits of advanced PRM solutions in the digit
Executive search in 2024 is characterized by several evolving trends and predictions that reflect the changing leadership recruitment niche. These trends, drawn from insights across the industry, highlight the importance of technological advancements, shifting priorities in candidate selection, and a broader understanding of leadership roles within the modern corporate context.
Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
Frost & Sullivan’s recent Powertrain and Electric Vehicle Think Tank series delved into the fascinating realm of “ Unveiling New Opportunities in Electrification, Connectivity, and Leisure Riding in the Two-Wheeler Space. ” This engaging discussion yielded pivotal contributions that are shaping the future of the industry, thanks to the collaborative efforts of visionary experts.
CRO Armon Aghaie discusses how 1Path carved out a niche in the mid-market. In Part 1 of this two part interview, host Katie Bavoso is joined by Armon Aghaie, CRO of the managed service provider 1Path. Armon details how finding the “sweet spot” in the market started with having straight-forward conversations about how the company defines the hotly debated mid-market and what exactly the business there need from solutions and services providers.
Introduction In today’s ever-evolving business landscape, establishing and nurturing strategic partnerships has become imperative for sustained growth and success. Partner Relationship Management (PRM) plays a pivotal role in this, with Partner Marketing emerging as a potent force driving revenue. In this comprehensive guide, we’ll explore the significance of Partner Marketing and how a well-crafted PRM strategy can propel your business to unprecedented heights.
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