Sat.Mar 30, 2024 - Fri.Apr 05, 2024

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FAMOUS FLOPS (AND A LESSON IN HOW TO AVOID ONE)

Be Partner Ready

It’s the 1950’s. The era of pointy boobs, Good Housekeeping, tv dinners, Marlon Brando and Elizabeth Taylor. Ford is one of the most successful car companies in the world, due to Henry Ford’s invention of the moving assembly line. In the fifties, Ford was riding the wave of the industrial revolution. But then Ford decided to create a new car model that would fit between the Ford and Mercury brands, targeting the mid-priced automobile market.

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What is Comp Neutrality and why does it matter?

Partner Path

Deciding how to tackle sales compensation is no easy task. A participant in our recent partnering executive roundtable asked the group: “Are you in favor of or opposed to creating compensation neutrality for your direct field team?” Without missing a beat (and to my surprise), almost half of the roundtable participants said they were against ‘comp’ neutrality.

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Cyberloafing Unplugged: Overcoming Online Distractions in the Workplace

INSEAD Knowledge

Amid seemingly never-ending layoffs and a laser focus on efficiency, companies are expecting their employees to make productive and focused use of their time on the clock. Yet, research has shown that employees often spend a significant amount of time cyberloafing – using the internet for personal purposes during work hours – with one study putting this figure as high as 60 to 80 percent.Remote and hybrid work arrangements and a significant uptick in social media use have likely exacerbated cybe

Retail 134
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Data Breach Response Plan for MSPs: Complete Guide

Channel Insider

An MSP data breach response plan is a detailed blueprint that specifies how to protect against an intrusion with guidelines on what to do in the event of a suspected or confirmed intrusion. Besides disrupting a managed service provider’s operations, a successful breach would put all of its customers at risk, especially if the intruders gained access to the service’s professional services automation (PSA) and remote monitoring and management (RMM) platforms.

Law firms 131
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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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IEEE-ISTO Announces Formation of the Waveform Architecture for Virtualized Ecosystems (WAVE) Consortium

ISTO / IEEE

PISCATAWAY, N.J., March 18, 2024: IEEE-ISTO, an international federation of leading groups and consortia dedicated to the advancement of standardized technologies for the benefit of industry, today announces its newest member program, the WAVE Consortium. Waveform Architecture for Virtualized Ecosystems (WAVE), created under the auspices of IEEE-ISTO, envisions a future where SATCOM networks are built on agile, scalable, and cost-effective commodity platforms, enabling rapid acceleration of inno

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Cybersecurity Threats Loom Large for Vietnam's Financial Sector

TRG Blog

Financial institutions around the globe are under constant attack from cybercriminals , and Vietnam's financial sector is no exception. These attacks are becoming increasingly sophisticated , evolving alongside the nation's rapid digital transformation.

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OTAVA’s New Continuous Security Posture Framework Explained

Channel Insider

In a special two-part episode of Channel Insider: Partner POV, host Katie Bavoso spoke with TJ Houske, CEO of OTAVA, about the introduction of the company’s new S.E.C.U.R.E. framework and its focus on AI security. Houske’s diverse background in engineering, architecture, and strategic business development has been instrumental in driving OTAVA’s ingenious approach to multi-cloud solutions and security.

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Open AIs Sora and Its Impact on Marketing

SEO Magazine

Open AI’s Sora is making waves in marketing, much like Google’s Gemini and Lumiere have before. This tool isn’t just new tech. It brings big changes to how we make content. Imagine turning simple text into captivating videos for learning, ads, or fun stories! But with great power comes a need to think about the rules. Making sure this cool feature doesn’t step on anyone’s toes legally becomes key as it grows.

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Fractional Executives vs. Full-Time: Making the Right Choice for Your Business

Jake Jorgovan

Choosing the right executive leadership is more than just filling a position; it's about securing the future of your business. Attracting skilled leaders is just half the battle in the fierce competition for top talent. The true challenge lies in retaining them and ensuring they align with your business’s evolving needs and goals. You're in the right place if you're looking to engage and retain the best talent.

Insurance 130
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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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3 things damaging your partnership prospecting

Stellar Partnerships

Your organisation is desperate for some new income and you’ve worked hard on a new website, some glossy collateral and great images. You may even have done the foundational work to identify a shortlist of new corporate prospects. Now it’s time to start reaching out to them. So what’s holding you back? Over many years, we’ve heard plenty of excuses: “if only we had a decent CRM so I can capture the data” “if only my board had good corporate contacts to introduce me” “if only we had a signature ev

Energy 100
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Major Channel Shakeup as Exclusive Networks Acquires NEXTGEN Group

Channel Insider

Australian software specialist distributor NEXTGEN Group will be acquired by France-headquartered Exclusive Networks. The acquisition is expected to be finalised in the second quarter of 2024 and is projected to more than double Exclusive Networks’ presence across APAC. NEXTGEN was founded by channel veteran John Walters in 2011. Initially a boutique distributor to support Oracle in the Australian market, the company grew under Walters to become a software and cloud-led powerhouse, with reach ac

Finance 102
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Growth Perspectives: Key Highlights from DCAT 2024

Frost & Sullivan

The Drug, Chemical & Associated Technologies Association (DCAT) 2024 event held in New York City on March 18-21 showcased product and technology innovations and capabilities presentations by member companies. Industry participants highlighted capability expansion, recent developments, and breakthroughs in pharmaceutical development and manufacturing to support drug development.

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Top 9 Microsoft Recruiters, Staffing Agencies, Headhunters, & Search Firms

Jake Jorgovan

Microsoft, as a formidable force in the tech world, requires a specific caliber of professionals who are not only adept in technology but also understand and reflect the innovation and forward-thinking ethos of the company. Recruiters, staffing agencies, headhunters, and search firms play a critical role in bridging the gap between these tech giants and the talented individuals who drive the industry forward.

Finance 130
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How to Build Competitive Channel Programs: Advice from 7 Channel Experts

The tech world is crowded. And that means the stakes for channel management have never been higher. How do you cut through the noise? Are SPIFFs, business plans, and marketing development funds really worth it? Get real-world, boots-on-the-ground insight into what it takes to build a partner relationship management motion that attracts, trains, retains, and motivates the right partners.

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How Can Firms Prevent Cyberloafing?

INSEAD Knowledge

Amid seemingly never-ending layoffs and a laser focus on efficiency, companies are expecting their employees to make productive and focused use of their time on the clock. Yet, research has shown that employees often spend a significant amount of time cyberloafing – using the internet for personal purposes during work hours – with one study putting this figure as high as 60 to 80 percent.Remote and hybrid work arrangements and a significant uptick in social media use have likely exacerbated cybe

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Evolving Changes to IT Service Delivery Examined at 2024 Channel Partners Conference

Channel Insider

IT partners and industry forecasters assessed what’s next for supplier cloud marketplaces, emerging AI capabilities and forthcoming product and service distribution changes at the 2024 Channel Partners Conference & Expo in Las Vegas. Upheaval in the distribution market was spotlighted during the March event when prominent IT and telecom distributor ScanSource announced its intent to launch a subsidiary that sells IT products and services directly to customers.

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Are you aware of the strategic imperatives that are driving transformation in the homes and buildings industry?

Frost & Sullivan

In the ever-shifting realm of homes and buildings, smart technologies and sustainability are redefining the way we live and work. Disruptive technologies like artificial intelligence (AI) and Internet of Things (IoT) are driving smart home systems and connected buildings adoption, enhancing personalized living experiences, and building management. Beyond innovation, transformative megatrends like urbanization and climate change are pushing the industry towards resilient and adaptable structures

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Top 10 Medical Sales Recruiters, Staffing Agencies, Headhunters, & Search Firms

Jake Jorgovan

Medical sales is critical to the healthcare industry, acting as the bridge between groundbreaking medical innovations and the professionals who use them to heal and save lives. Medical sales recruiters, staffing agencies, headhunters, and search firms play a key role here, sourcing the talent that drives this vital sector forward. Connecting with the right recruiting partner can be difficult, though.

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Maximize Productivity and Simplify IT Management with Conversational AI

ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

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How Hospitals Can Successfully Achieve Their Regulatory Goals

ClearPoint Strategy

Discover how hospitals can achieve regulatory goals with our guide on planning & executing strategies, and how ClearPoint enhances this process.

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Cisco Completes $28 Billion Splunk Acquisition

Channel Insider

Cisco has completed its acquisition of data platform company Splunk , positioning itself as a dominant provider of infrastructure networking, security, and observability solutions. The acquisition sets the foundation for Cisco to establish itself as a data analytics and business insights leader and one of the largest software companies in the world.

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Quality, Safety, and Beyond: How OEMs are Enabling Growth in the Aftermarket Mobility Ecosystem

Frost & Sullivan

Original equipment manufacturers (OEMs) are playing a pivotal role in shaping the dynamic landscape of the evolving aftermarket mobility domain. They are persistently establishing fundamental benchmarks for quality and safety, wielding a profound influence across the entire ecosystem. Despite encountering formidable competition from independent parts manufacturers, trailblazing OEMs are influencing not just the accessibility and quality of spare parts but also steering the course of technologica

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Negotiating Software Contracts: A Guide for Business Leaders

Jake Jorgovan

Software contract negotiation requires meticulous attention to detail and strategic foresight. The stakes are high, with financial resources and operational efficiency on the line. If you're overwhelmed by software agreements' complexities, you're on the right page. This guide will arm you with the knowledge and strategies needed to negotiate successfully.

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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

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7 effective practices for better brand collaborations with influencers

Impact

Cultivating authentic partnerships can boost credibility and expand your brand’s reach to new audiences and markets. Building these connections requires effort, but the payoff can skyrocket your sales success like fireworks. Last year, BBQGuys , the outdoor entertainment experts, experienced unexpected results by teaming up with nine influencers to promote its outdoor living furniture and Blaze outdoor kitchen appliances.

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Video: 1Path CRO on Defining the Mid-Market and its Customers’ NeedsVideo:

Channel Insider

CRO Armon Aghaie discusses how 1Path carved out a niche in the mid-market. In Part 1 of this two part interview, host Katie Bavoso is joined by Armon Aghaie, CRO of the managed service provider 1Path. Armon details how finding the “sweet spot” in the market started with having straight-forward conversations about how the company defines the hotly debated mid-market and what exactly the business there need from solutions and services providers.

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Is Your Organization’s Powertrain and EV Strategy Aligned with the Evolving Landscape of Sustainable Transportation

Frost & Sullivan

Frost & Sullivan’s recent Powertrain and Electric Vehicle Think Tank series delved into the fascinating realm of “ Unveiling New Opportunities in Electrification, Connectivity, and Leisure Riding in the Two-Wheeler Space. ” This engaging discussion yielded pivotal contributions that are shaping the future of the industry, thanks to the collaborative efforts of visionary experts.

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The Future of Executive Search: Trends and Predictions for 2024

Jake Jorgovan

Executive search in 2024 is characterized by several evolving trends and predictions that reflect the changing leadership recruitment niche. These trends, drawn from insights across the industry, highlight the importance of technological advancements, shifting priorities in candidate selection, and a broader understanding of leadership roles within the modern corporate context.

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How to Prove Marketing Value: Demonstrate Content ROI and Contribution to Sales

Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

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Keeping Your Eyes on the Prize: Reinvigorating your Growth Goals

Dinkel Business Development

With the first quarter of the year behind us, it's a pivotal time for companies to reflect on their growth goals. It's an opportunity to reassess, realign, and reinvigorate your strategies to ensure that your business development and revenue targets are not only on track but poised for exceeding expectations. Whether you've started the year with a sprint or you've encountered hurdles, the message is clear: stay focused, stay committed, and stay proactive.

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Exploring FNG’s Wireless Survey Solutions with Greg Upton

Channel Insider

In recent years, wireless connectivity has become essential to our daily lives, whether at work or home. It allows us to connect to the internet, share files, and communicate with others without the limitations of physical cables. Organizations with widespread operations, such as hospitals, warehouses, offices, and educational institutions, rely on wireless connectivity to ensure seamless communication.

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Are you maximizing your growth potential in the Fleet Management ecosystem?

Frost & Sullivan

Fleet management has evolved beyond its traditional role of optimizing vehicle fleets. Today, it’s about delivering innovative solutions that enhance the automotive experience, prevent vehicle theft, promote safer driving practices, and provide real-time analytics and video safety features. This evolution is fueled by two significant shifts: the rise of electric vehicles (EVs) and fuel cell technologies, leading to cutting-edge EV fleet management solutions; and the growing adoption of video tel