Sat.Jun 04, 2022 - Fri.Jun 10, 2022

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5 Barriers to Overcome and Advance Your Board’s DEI Commitment

Board Source

It is quite common to see nonprofit organizations making visible commitments to diversity, inclusion, and equity. Many nonprofit organizations have DEI statements; some include the words in their missions. Many have DEI as part of their strategic plan. But when it comes to the composition and practices of nonprofit boards, it's clear that these commitments aren't necessarily translating into real board-level change.

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IAN…the Path to IEEE Standardization for Today’s Industry Consortia

ISTO / IEEE

by Michelle Hunt, Director, Alliance Management Operations, ISTO. As a federation of member programs consisting of consortia, alliances, and trade groups, ISTO offers world class support for collectives who are standardizing technical solutions that improve technology or development for industry ecosystems. From drafting standards development processes that are open and consensus-based to ensuring strict compliance to process as a neutral third party to supporting platforms and mechanisms for ea

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Flogging a dead horse

Stellar Partnerships

I’m an incurable optimist. That’s probably why I once did a basketball bootcamp despite being only 5ft nothing tall. In my younger days I had a boyfriend who was 6ft 4 inches and that really tested my optimism. He was wonderfully handsome and great fun, but his height was not the thing that rang alarm bells. He didn’t read books. In fact, he confessed that he only ever read Sports lllustrated magazine and was in the English as a Second Language class at school, despite being a native, because he

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The Middle Finger

Peter Simoons

It was that last slab in the garden terrace that broke the tip of my middle finger. Well, actually it was not the slab itself, it was the heavy, rubber hammer that hit the slab, with my finger in between! At first, I thought that my finger was just blueish-purple – badly bruised, and it felt very sensitive. Very inconvenient, I thought, but hey I’ll get over it!

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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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Introducing Messaging — a better way to communicate 

Impact

The most successful partnerships aren’t simply set-it-and-forget-it. Partnerships work best when brands and publishers are active participants in the relationship, communicating regularly to ensure mutual growth. But partner engagement with hundreds or even thousands of partners is hard, especially when you rely on disparate systems for partner communication and management. .

More Trending

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Continuous Emphasis on Food Safety for Health and Well Being

Frost & Sullivan

This year’s theme for World Food Safety Day – ‘Safer food, better health’ , underlines the need for continuous efforts toward keeping food safe that is accessible to people from all walks of life. The theme emphasizes the golden rule of “Safety First”, which has a direct connection to ensuring food safety and security that aids in ensuring health and wellness but also influences a nation’s economic prosperity and sustainable development.

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A Day in the Life of a SVP of Sales at Planview

Planview Blog

Planview has one mission: to build the future of connected work. Our goal is not only to empower our customers to focus on the work that matters most, but also our own teams and there is no denying that when working within a sales organization, collaboration, focus, and communication is crucial to success. Which leads us to our employee spotlight! Today we are learning more about Dave Frechette, a Senior Vice President of Sales at Planview.

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The Consumer Decision-Making and Buying Process – Part 1

Chameleon Sales

The business world is attempting mightily to recover from the COVID-19 pandemic and now record inflation is hitting consumers – individual and business – in the wallet. This means that consumers must be more informed and enticed by products and services. Just because a product is on a shelf, doesn’t mean it will sell. Customers still must make decisions on what and when to busy something.

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Why the Customer Isn’t Always Right

INSEAD Knowledge

Consumer behaviour on food-logging tools reveals initial expectations don’t match actual experience.

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How to Build Competitive Channel Programs: Advice from 7 Channel Experts

The tech world is crowded. And that means the stakes for channel management have never been higher. How do you cut through the noise? Are SPIFFs, business plans, and marketing development funds really worth it? Get real-world, boots-on-the-ground insight into what it takes to build a partner relationship management motion that attracts, trains, retains, and motivates the right partners.

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Use Novelty to Create Memorable Events

ITA Group

Use Novelty to Create Memorable Events. I’ve been reading “ The Power of Moments: Why Certain Experiences Have Extraordinary Impact ,” and I’m finding it relevant to those of us in the industry who are passionate about event design. The authors, brothers Chip and Dan Heath, explore the “peak-end rule,” a cognitive science theory that suggests our brains take a shortcut when sorting through and processing past events.

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Unequivocal Responsibility OR Something Less.

Compass Point

I take full responsibility for my behavior. This is what I did and my part in what happened. How has what I’ve done affected you? I am willing to make things right. Here’s what I intend to do. Is there anything else you need from me? OR. I recognize that something has happened and that I may have contributed to it. This might have affected you or others.

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Five Key Trends Will Underpin a Robust Outlook for the Global Automotive Aftermarket in 2022 and Beyond

Frost & Sullivan

After a subdued, pandemic-affected 2020, the global automotive aftermarket bounced back in 2021. Trends indicate that the market will continue to maintain its forward momentum in 2022. Spearheaded by spark plugs, brakes, tires, and collision body parts segments, overall market revenues are forecast to register a CAGR of 7.1% over 2021-2022. Marking a Comeback in 2021.

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What Good Could Come After Financial Success?

INSEAD Knowledge

All of society would benefit if successful entrepreneurs used their skills to promote positive social change.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Commerce content: why it’s an effective strategy to bring in new revenue channels for your brand

Impact

Two things keep us glued to our screens: commerce and content. For years they co-existed in the same online ecosystem. But brands recently tapped into the power of story, video, images, and educational content for building audience relationships. Since people tend to drown out traditional advertising like white noise, this shift happened quickly. More than ever, consumers shop familiar brands they like and trust — exercising due diligence with more research before purchasing.

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Here’s why your partner program is not working as it should

Mindmatrix

Are you pumping thousands of dollars into your partner program, but dissatisfied with the results? Are you investing more and more every quarter into new marketing and sales collateral, partner training materials and partner engagement programs only to be disappointed when the numbers don’t really add up? This post discusses a few reasons your partner programs may not be yielding the results you seek. .

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Investments in Global Contactless Services Spike to Improve Customer Satisfaction

Frost & Sullivan

San Antonio, Texas –June 10, 2022– To ease people’s fears regarding personal hygiene and safety and return to pre-pandemic stability, businesses across all industries are incorporating contactless/no-touch solutions in existing operating models. Adopting these practices will lower personal proximity, minimizing the chances of virus transmission. Frost & Sullivan’s recent analysis, Global Contactless Services Industry , finds that organizations’ need to reduce avoidable contact among individu

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Mind the Inventory Risk: Price Paradox Under Competition

INSEAD Knowledge

In competitive environments, operational innovation could well be the answer to inventory risk.

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Maximize Productivity and Simplify IT Management with Conversational AI

ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

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Commerce content: why it’s an effective strategy to bring in new revenue channels for your brand

Impact

Two things keep us glued to our screens: commerce and content. For years they co-existed in the same online ecosystem. But brands recently tapped into the power of story, video, images, and educational content for building audience relationships. Since people tend to drown out traditional advertising like white noise, this shift happened quickly. More than ever, consumers shop familiar brands they like and trust — exercising due diligence with more research before purchasing.

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Incorta Accelerates Time to Value for Customers with Tackle

Tackle.io

Why Tackle Tackle is Key to Incorta's Multi-Marketplace Growth Incorta helps leading brands gain insights with a modern approach to data management and analytics. In an effort to meet their buyers where they wanted to buy, Incorta’s senior leadership began focusing on selling on three Cloud Marketplaces. In doing so, Incorta enables their buyers to transact in their Marketplace of choice.

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IBM Delivers a Holistic Solution for the Airline Digitalization Journey

Frost & Sullivan

The COVID-19 pandemic has caused incredible disruption to the travel industry ecosystem. Globally, multiple stakeholders, including airlines, airports, and hotels, experienced the heaviest impact. However, as the world moves from pandemic to endemic, positive trends have emerged in traffic recovery and are expected to continue on their upward trajectory.

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Opportunity Preparation and Failure

Managed Services Platform

Apple Podcasts: [link] Spotify: [link] Youtube: [link] As a business owner, you probably spend a lot of time planning. Generally, your plans probably don’t happen exactly how you thought they would—but, when they do then all the time you spend prepping is worth it. That’s exactly what this week’s episode is all about. Opportunities, preparation and failure.

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How to Prove Marketing Value: Demonstrate Content ROI and Contribution to Sales

Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

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What is commerce content for brands and publishers? [and how to create a winning strategy]

Impact

One day you skim through a “top 10 anti-aging skincare” article filled with links to products. Then you click a link to purchase a hydrating cream. Now you’re part of the commerce content world. Commerce content happens when brands and publishers partner to create unique shopping experiences with digital content. This content adds to the publisher’s trusted reputation and benefits the brand with increased sales — while the consumer benefits with the best purchasing information.

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Incorta Accelerates Time to Value for Customers with Tackle

Tackle.io

Why Tackle. Tackle is Key to Incorta's Multi-Marketplace Growth. Incorta helps leading brands gain insights with a modern approach to data management and analytics. In an effort to meet their buyers where they wanted to buy, Incorta’s senior leadership began focusing on selling on three Cloud Marketplaces. In doing so, Incorta enables their buyers to transact in their Marketplace of choice.

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CLEPA 2022 Aftermarket Conference: “Dataplaces – The Future Epicentre of Mobility Services”

Frost & Sullivan

For those who weren’t able to attend, I have put together my five key takeaways from the event: The Aftermarket Wants a Level Playing (Data) Field. There is a real fear amongst the independent aftermarket community that automakers have created a position that currently feels like near-unsurmountable dominance when it comes to the vehicle data they control and can access.

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Frost & Sullivan Recognizes Newsight Imaging with the 2022 Technology Innovation Leadership Award for Its Ground-breaking Image Sensor Technology

Frost & Sullivan

San Antonio, TX — June 9 th , 2022 — Based on its recent analysis of the European automotive image sensors industry, Frost & Sullivan recognizes Newsight Imaging with the 2022 Technology Innovation Leadership Award. Newsight Imaging specializes in developing high-performance complementary metal-oxide-semiconductor (CMOS) image sensors for three-dimensional (3D) machine vision systems and spectral analysis applications, offering superior image quality and cost-effective solutions to its custo

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How to Leverage Intent Data for Better Outcomes

Speaker: Susan Spencer, Principal of Spencer Communications

Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.

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Mobile-first Communications Solutions to Empower Diverse Hybrid Workforces

Frost & Sullivan

San Antonio, Tx. –June 09, 2022– Organizations have shifted to hybrid work models and adopted new mobile communications strategies due to the COVID-19 pandemic. Frost & Sullivan’s recent analysis, Evaluating Mobile Communications Solutions for the Hybrid Workforce , finds that companies’ increasing adoption of mobile-first communications allows them to address work from anywhere at any time.

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Three steps to start diversifying your program with impact.com

Impact

To put it simply — a mature and sustainable partnerships program relies on partner diversity. Like the ingredients that go into making the perfect chocolate cake, you want an ideal mix of partner types to reach different audiences in different ways. Furthermore, you want to compensate those partners based on how they contribute to your business goals.

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Sensata Technologies and its Aftermarket TPMS Brand Schrader Applauded by Frost & Sullivan for Its Strong Market Presence and Leadership in the Tire Pressure Monitoring System Industry

Frost & Sullivan

San Antonio, TX — June 7, 2022 — Based on its recent analysis of the North American Tire Pressure Monitoring System (TPMS) Aftermarket Industry, Frost & Sullivan recognizes Sensata Technologies and its Aftermarket TPMS brand Schrader with the 2021 Market Leadership Award for offering a broad portfolio of sensors, power protection components, and sensor-rich solutions to the automotive, heavy and off-highway vehicle, and aerospace industries.

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