Sat.Aug 05, 2023 - Fri.Aug 11, 2023

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4 ways to prospect without pestering

Stellar Partnerships

My dog Bonnie is up for a ball game at any time of day or night. When I’ve been sitting at my desk for too long, she’ll remind me with a wet nose nudge or a paw on my leg. If I’m not responding she’ll simply drop the ball on my lap. I usually cave in because she’s cute and fluffy, not that I’m desperate for a game of fetch. It’s a fine line between prompting and pestering.

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Scaling Partner Programs with Legacy PRMs vs. Growth PRMs

Magnetrix

When growing a partner program, consider choosing a PRM that grows with your partner ecosystem's needs. The PRM types we'll review are: Legacy PRMs Modern (growth-enabling PRMs) Some things to keep in mind while assessing which type to go with are: Look for scalability to accommodate increasing partner numbers and activities Customizability is essential to tailor the platform to your unique requirements Automation streamlines processes as your program expands, reducing manual work AI-cap

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How next-generation PRM and Partner Marketing software platforms leverage AI for partner data acquisition

Mindmatrix

The role of AI in helping partners choose the right messaging Next-gen partner marketing software platforms are equipped with content recommendation engines that leverage machine learning capabilities to suggest the right partner marketing and sales assets for the partners to use based on various factors such as the prospect’s persona, their position in the sales cycle.

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5 ways to optimize ROI with mobile partnerships

Impact

Ecommerce spending surpassed $1 trillion dollars in the US for the first time last year. As mobile spending continues to tick upward (doubling desktop spending), brands seek to optimize mobile marketing ROI. Marketers can leverage partnerships to reach larger audiences through a mobile experience—but they need the right technology to drive partner initiatives.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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Leveraging AI for a Competitive Advantage

ClearPoint Strategy

As the saying goes, "The future belongs to those who prepare for it today.

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Distribution Veteran, Kee Ong, Steps Out of the ANZ Market

Channel Insider

Synnex Australia and New Zealand (ANZ) has its first new leader in nearly two decades, with Kee Ong, who has managed local operations since 2006, announcing that he’s been promoted to the company’s global group CEO. Ong will be replaced by another channel veteran, Arthur Gimisis, who has been with Synnex himself for over 23 years and acted as its sales director for the past decade.

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Five9 Awarded by Frost & Sullivan for Empowering Exceptional Customer and Agent Experiences through its VoiceStream APIs

Frost & Sullivan

San Antonio, TX — August 8, 2023 — Frost & Sullivan continuously researches the cloud contact center industry and, based on its most recent findings, recognizes Five9 with the 2023 North American Enabling Technology Leadership Award. Five9 has been a leading provider of cloud contact center solutions for almost 25 years and has consistently placed well on Frost & Sullivan’s Enterprise Cloud Contact Center Market Radar as one of the most innovative, highest growth providers in North Ameri

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PSMJ Resources Announces the Top-Performing Architecture and Engineering Firms for 2023

PSMJ Resources Blog

PSMJ Resources, Inc., the world’s leading authority on architecture, engineering, and construction firm management, announces the members of the 2023 Circle of Excellence. Sixty-eight exceptional architecture and engineering firms made it onto the exclusive list this year. PSMJ designed the Circle of Excellence to highlight successfully managed firms that demonstrate outstanding achievements in areas such as profitability, overhead management, cash flow, productivity, business development, staff

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Adam Furness: ‘Do Your Own Research’ – Why a crisis in trust is transforming marketing campaigns

Impact

Bylines and articles of impact.com, the leading partnership marketing platform globally. See these features of impact.com in news and media.

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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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It’s Time for MSPs Across APAC to Activate 5G Strategies

Channel Insider

5G has been a technology on the cusp of going mainstream for some time. Now it’s finally set to take off, and the managed service providers (MSP) that are proactive about the opportunity stand to find some big opportunities in the years ahead. Research from GSMA found that across the Asia-Pacific (APAC) region, the number of next-generation connections will increase from 4% in 2022, to 41% by 2030.

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10 Critical Features Your ePCR Software Must Possess

Binfire Collaboration Blog

Today, American ambulance crews overwhelmingly rely on ePCR (electronic patient care report) software rather than a clipboard to fill out patient reports. The switch to digital solutions has vastly improved the capabilities of emergency medical services (EMS) providers, allowing them to spend less time on paperwork and more time facilitating emergency care.

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Continued Policy Support will be Critical as Electric Vehicle Sales Reach New Milestone in the US

Frost & Sullivan

Policy initiatives to strengthen electric vehicle (EV) ecosystem align with US government’s focus on clean transport and domestic manufacturing expansion. By Sanchita Mendiratta, Industry Analyst – Mobility Electric vehicle (EV) sales in the US crossed the four million mark at the end of June, underlining the rapid pace of market development. Unlike Europe which has been at the forefront of vehicle electrification, uptake has been sluggish in the US.

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Outbound Lead Generation Strategies You Can Start Today

Chameleon Sales

In the fiercely competitive sales and marketing landscape, generating a steady stream of high-quality leads is paramount to success. This is where outbound lead generation strategies come into play, fueling company growth and prosperity. But what exactly is outbound lead generation, and why is it critical to your business’s success? Outbound lead generation is the proactive approach of reaching out to potential customers and prospects rather than waiting for them to come to you.

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How to Build Competitive Channel Programs: Advice from 7 Channel Experts

The tech world is crowded. And that means the stakes for channel management have never been higher. How do you cut through the noise? Are SPIFFs, business plans, and marketing development funds really worth it? Get real-world, boots-on-the-ground insight into what it takes to build a partner relationship management motion that attracts, trains, retains, and motivates the right partners.

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Revenue Playbook: How Wiz Tackles Cloud GTM

Tackle.io

Hear how Wiz started and scaled its Cloud GTM strategy and grew revenue from their first listing to building operational excellence.

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Ensure Your Retail Success with GIS Mapping

Market Source Inc

You can’t make decisions from snippets of information. Beyond spreadsheets, GIS mapping analyzes layers of information to surface a story about your business to inform your most strategic decisions. The post Ensure Your Retail Success with GIS Mapping appeared first on MarketSource.

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How AgTech Platforms are Tackling Scope 3 Emissions and Delivering Value for Farmers and other Key Stakeholders in the Agricultural Value Chain

Frost & Sullivan

The growing network of international policies , targets, and standards that seek to promote environmentally friendly farming practices by either punishing or rewarding companies for their sustainable strategies, or lack thereof, are driving the innovation and development of Climate Mitigation and Adaptation Technologies, which are incorporating recent digital and computing advances into the fight against climate change.

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Meeting Procurement Challenges in Telecom | CenterPoint Group

CenterPoint Group

In 2023, developing and implementing an effective wireless telecom procurement strategy is more difficult than ever. Rapidly emerging technologies and rising costs in an increasingly competitive market complicate the question of how to procure telecom services.

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Maximize Productivity and Simplify IT Management with Conversational AI

ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

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Decision Making in the Era of Growing Constraints (Part 2)

Planview Blog

This is part two in a series of blogs on decision making in the era of financial constraints. Read part one ​​ here. A pressing topic facing all executives right now is how to approach decision making in this era of growing financial constraints. Executives express to us that their organizations are exercising long-unused decision-making muscles. In some cases, they are making cuts without sufficient information to understand the impact of those cuts.

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Ensuring Fair and Transparent Performance Reviews for Hybrid Teams

TRG Blog

Performance reviews are vital for hybrid workplaces and teams , providing a formal way to evaluate performance, set goals, give feedback, and align expectations. In the hybrid setting, where employees may work remotely or have flexible schedules, monitoring productivity and progress can be challenging.

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New Cloud-based Technologies Drive Innovation in the Aquaculture Industry

Frost & Sullivan

Projections regarding global demand for seafood continue to rise but concerns regarding not only industry capacity but the effects of this market on the environment are also a point of focus. According to the Food and Agriculture Organization of the United Nations (FAO), the growing demand for fish and other aquatic foods is rapidly changing the fisheries and aquaculture sector.

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Part 2: Questions We Ask Ourselves About the Future of Affiliate Marketing

Impact

Bylines and articles of impact.com, the leading partnership marketing platform globally. See these features of impact.com in news and media.

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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

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Your firm’s financial performance may have beaten last year…but did you beat the competition?

PSMJ Resources Blog

By most accounts, architecture and engineering (A/E) firms are delivering some of their best financial performance in years…some are even seeing their firm’s best performance of all time. Profits are high, backlogs are strong, and there isn’t a whole lot that is slowing things down right now.

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Mexican Firms Embrace Cloud Services

Frost & Sullivan

Cloud services’ public appeal lies in their ability to enhance operational efficiency and automate routine tasks, which resonates with 80% of Mexican respondents. Additionally, 78% of companies highly value the ease of access it provides remote workers. Many organizations consider the possibility of migrating applications between different cloud services (74%), but a small percentage (22%) follow through with the process.

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Frost & Sullivan Recognizes Puzzel as the 2023 Company of the Year for Innovative CCaaS Solutions & Advanced AI Capabilities

Frost & Sullivan

San Antonio, TX — August 8, 2023 — Frost & Sullivan recently researched the cloud contact center industry and, based on its findings, recognizes Puzzel with the 2023 European Company of the Year Award. Puzzel is a market-leading European contact center-as-a-service (CCaaS) software provider with over 20 years of industry-proven experience, delivering a superior customer experience (CX) by combining an empathetic human touch with disruptive technologies.

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Avance Clinical Earns Frost & Sullivan’s 2023 Best Practices Customer Value Leadership Award for Delivering High-quality Clinical Trials Based on Globally Accepted Data

Frost & Sullivan

San Antonio, TX — 7 th Aug, 2023 — Frost & Sullivan recently researched the Asia-Pacific biotechnology contract research organization industry and, based on its findings, recognizes Avance Clinical with the 2023 Customer Value Leadership Award. The company is a leading CRO with over 20 years of experience and provides comprehensive clinical research services to drug sponsors worldwide.

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How to Prove Marketing Value: Demonstrate Content ROI and Contribution to Sales

Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

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Meet the team – impact.com’s focus on creators

Impact

Bylines and articles of impact.com, the leading partnership marketing platform globally. See these features of impact.com in news and media.

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LyondellBasell Awarded the 2023 Global Medical Plastics Company of the Year by Frost & Sullivan

Frost & Sullivan

SAN ANTONIO, TX. – 10 th Aug, 2023 – Frost & Sullivan recently researched the medical plastics industry and based on its analysis, recognizes LyondellBasell with the 2023 Global Company of the Year Award. The company is a leading chemical and polymer manufacturer operating throughout the petrochemical value chain. With nearly 100 production facilities strategically located across the Americas, Europe, and Asia-Pacific, LyondellBasell caters to diverse customer segments.

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European Digital Tachograph Market to Receive Impetus from Forthcoming Smart Tachograph Version 2 Regulation

Frost & Sullivan

The introduction of advanced technology under the Smart Tachograph Version 2 regulation issued by the European Commission, set to come into effect from August 2023, will inject new momentum into the European digital tachograph market. It comes at a crucial time when the market is grappling with extreme consolidation, a virtual duopoly situation, and oversaturation.