Stellar Partnerships
OCTOBER 20, 2024
The humble BandAid is much maligned. BandAid solutions have become synonymous with flimsy, short term responses. But anyone who’s ever had a hang nail or a paper cut will know how painful life can be without one. You don’t need a bandage or a visit to the doctor: the BandAid is the perfect solution. The writer Tracy Gary in her book Inspired Philanthropy outlines four models of social change.
Jake Jorgovan
OCTOBER 23, 2024
Managing locum tenens staffing doesn’t have to be such a headache. With the right tech tools, you can simplify the process, save time, and improve the overall experience for everyone involved. In this article, we’ll cover five tips for using technology to make locum tenens management easier. From scheduling to communication, these tools can make a difference.
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Channel Insider
OCTOBER 22, 2024
StructuredWeb has announced the launch of AssistantAI, an advanced new feature of its flagship ChannelGPT platform, which will leverage the latest in GenAI technology to streamline communications workflows for global vendors and their partners, enabling faster, smarter, and more effective communications across the channel ecosystem. StructuredWeb, which provides an enterprise-grade through-channel marketing automation (TCMA) platform, sees AssistantAI as the next phase of innovation for channel
INSEAD Knowledge
OCTOBER 20, 2024
This month, we round up diverse research findings by INSEAD faculty. Among them is a simple law on long-term value capture by companies. Another study shows how companies can structure sales agents’ compensation to maximise revenue. Other studies explain why some people are more trusted than others within a network. Finally, changes in the environment can affect whether employees act in the interest of their employer vs. advancing their own career goals. 1.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Vantage Partners
OCTOBER 24, 2024
A great way to start soft skills programs is with a simple question: What is more challenging? Is it building alignment with external stakeholders (such as customers, suppliers, healthcare professionals) or building alignment with internal stakeholders (like leadership, learners, team members)? About 70% of participants share that it is more difficult to gain agreement from their internal stakeholders.
Partnership Management Hub brings together the best content for partnership management and strategic alliance professionals from the widest variety of industry thought leaders.
Channel Insider
OCTOBER 21, 2024
Risk management and security vendor Trend Micro is looking ahead to 2025 as a year to build upon program enhancements and platform updates that were unveiled throughout 2024. Director of Service Provider Channel Lamon Gorman spoke with Channel Insider about those changes and how Trend Micro plans to enable its partner base to take advantage of the various channel opportunities in AI and security.
Impact
OCTOBER 23, 2024
The October 2024 Prime Big Deal Days event suggests renewed buying power and changing consumer behavior ahead of the holiday season. Nearly a fourth (24%) of shoppers reported purchasing holiday gifts during the event, but irresistible deals also seem to have encouraged shoppers to make purchases outside of Amazon this October. Brands that adapt their strategies to these trends, particularly in partnership marketing and multichannel approaches, will likely see stronger performance in the upcomin
Mindmatrix
OCTOBER 24, 2024
A successful channel partner network is built on understanding the unique needs and objectives of each partner tier. From resellers to distributors and solution providers, each type of partner brings different strengths and challenges to the table. Customizing your partner portal to cater to these varying requirements is essential for fostering engagement, productivity, and loyalty.
Jake Jorgovan
OCTOBER 23, 2024
Micro-influencers are becoming a game-changer in B2B marketing. B2B brands are turning to them for their authenticity, stronger engagement rates, and cost-efficiency: They foster genuine trust with niche audiences. They deliver higher engagement with fewer followers. They provide a lower-cost option with better ROI. Micro-influencers build credibility and connect directly with specialized audiences.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Channel Insider
OCTOBER 22, 2024
A new report by the Council of Small Business Organisations Australia (COSBOA) and CBA has highlighted the critical challenges that small businesses face. These challenges are many and varied. In many cases MSPs are well placed to address these issues and, realistically, the best and only solution for them. However, the small business market is typically one for MSPs to service, leaving open opportunities for those that can navigate a way.
PLM Alliances
OCTOBER 24, 2024
The modern ecosystem The technology industry is evolving—consumers are changing, and with them the buyer’s journey. Younger buyers are driving an increased emphasis on a digital buying journey that depends heavily on influencers to guide their decisions, and these learned behaviors are impacting the B2B buying journey as well. Additionally, customers in general are prioritizing holistic solutions that solve their needs.
Frost & Sullivan
OCTOBER 23, 2024
Digital forensics is evolving from isolated investigative tools to comprehensive platforms for managing and analyzing evidence. This field, increasingly central to criminal investigations, is driven by the exponential growth of digital data, the need for greater transparency, and evolving regulatory requirements. Digital forensics solutions leverage advanced technologies, such as artificial intelligence (AI) and automation, enabling law enforcement agencies to process vast amounts of data effici
Jake Jorgovan
OCTOBER 22, 2024
When it comes to finding the right talent for specialized fields like brain surgery, you need precise and reliable recruiting partners. Recruiting for such high-stakes roles requires the expertise of specialized firms who understand both the medical and human elements of the job. Why Use Brain Surgeon Recruiters, Locum Tenens, Staffing Companies, Headhunters, & Search Firms?
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The tech world is crowded. And that means the stakes for channel management have never been higher. How do you cut through the noise? Are SPIFFs, business plans, and marketing development funds really worth it? Get real-world, boots-on-the-ground insight into what it takes to build a partner relationship management motion that attracts, trains, retains, and motivates the right partners.
Channel Insider
OCTOBER 25, 2024
vCISO platform vendor Cynomi recently announced the launch of its new vCISO Academy , an education and enablement resource hub for service providers interested in developing enhanced security offerings. The new academy is a collection of free resources available online. In a press release announcing the launch, Cynomi called the hub the first of its kind and touted tools, training and knowledge as the benefits to be found within it.
Vantage Partners
OCTOBER 25, 2024
British statesman and former Prime Minister Harold Wilson once famously said amidst the social and political turbulence in '60s and '70s Great Britain, “He who rejects change is the architect of decay.
Frost & Sullivan
OCTOBER 24, 2024
Frost & Sullivan’s Sustainability and Circular Economy webinar series explored the theme ‘ Evolving Policies Driving Growth in the Environmental (Carbon, Water, and Materials) Credits Platforms Industry.’ Led by experts in the field, the session explored the global environmental credits landscape, examining compliance and voluntary segments, megatrends, and cutting-edge technologies.
Jake Jorgovan
OCTOBER 25, 2024
Recruiting the right talent in healthcare, especially cardiovascular care, is essential for maintaining the well-being of your patients. Cardiovascular diseases are among the leading causes of death worldwide, which is why there is a constant demand for highly skilled professionals. Why Cardiovascular Disease Recruiters and Staffing Companies are Essential Specialized recruitment firms play a key role in connecting healthcare institutions with the right experts in cardiovascular care.
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ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu
Channel Insider
OCTOBER 25, 2024
Security vendor Barracuda recently released the findings of their latest threat report, this time highlighting the growing prevalence of QR codes in phishing attempts through PDF documents emailed to would-be victims. QR codes new step in established phishing tool: business emails Barracuda’s researchers said they found over half a million examples of phishing emails containing QR codes directing to malicious links.
Aepiphanni
OCTOBER 24, 2024
Discover how adopting a relentless pursuit of winning mindset, grounded in clear goals, performance tracking, and team collaboration, can drive sustainable business success.
Frost & Sullivan
OCTOBER 24, 2024
Frost & Sullivan’s Manufacturing webinar series delved into the topic ‘ The shift from emissions reduction to full ESG integration in sustainable supply chain.’ Led by industry experts, the session highlighted how businesses can evolve their supply chains beyond mere emissions reduction to embrace holistic environmental, social, and governance (ESG) practices.
Jake Jorgovan
OCTOBER 25, 2024
Knowing when to use paid media versus earned media – or paid media and earned media – can help you orient your marketing efforts toward more ROI. You just have to go about things strategically. Both play important roles in building brand awareness and driving customer engagement, but they serve different purposes and operate in unique ways. Paid media can provide immediate visibility and traffic, while earned media builds long-term trust and credibility.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Channel Insider
OCTOBER 22, 2024
Former partner sales executive at SolarWinds and longtime channel sales leader Jeff McCollough is now leading North American sales efforts at NetAlly, a brand known for network testing that now has plans for strategic expansion into enterprise sales and across cybersecurity needs. Channel Insider spoke with McCollough about his new role, NetAlly’s future plans, and what fuels his passion for the channel.
CGS
OCTOBER 25, 2024
10/25/2024 Cathy Jooste shares her insights with Nearshore Americas on the need for innovative engagement strategies in remote work environments, noting that flexibility and inclusion are essential for attracting and retaining talent in nearshore operations.
Frost & Sullivan
OCTOBER 24, 2024
As the world grapples with rapid technological advancements and shifting consumer demands, the homes and buildings industry finds itself at a pivotal crossroads. Traditional approaches are giving way to groundbreaking business models that not only ensure survival but enable companies to thrive in an increasingly competitive landscape. Leaders are recognizing the necessity of thinking outside the box to harness innovation and sustainability , actively transforming challenges into strategic opport
Jake Jorgovan
OCTOBER 22, 2024
TikTok is rapidly becoming a prime destination for affiliate marketing, fueled by its immense user growth. The platform excels in fostering high engagement and conversion rates through its unique, viral content dynamics. Affiliate marketers can harness these attributes to significantly enhance sales, tapping into TikTok’s robust ecosystem. Here's the TL;DR on how you can start: Capitalize on Engagement: Leverage TikTok’s interactive format to maintain high viewer interest.
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
Channel Insider
OCTOBER 21, 2024
Cloud-first security solutions provider, Barracuda Networks, Inc., recently announced the launch of the Barracuda Partner Sales Engineer Community, an enablement and rewards program for value-added resellers, managed service providers, distributors, systems integrators, and more. The addition is new to the Barracuda Partner Success Program and provides exclusive access to training labs, scanning tools, and live Barracuda product demos and sandboxes to expand technical expertise and help customer
TRG Blog
OCTOBER 24, 2024
Remember when OTAs were the unavoidable gatekeepers of online hotel bookings? Those days might be numbered, thanks to a new disruptor in town: generative AI. If you're a hotel executive watching the AI revolution unfold, you're probably wondering what this means for your business – and more importantly, your bottom line.
Frost & Sullivan
OCTOBER 20, 2024
GROWTH OPPORTUNITY HIGHLIGHT Personalized Nutrition in the Pet Food industry Opportunity Size: $ 500 million – $1 billion Growth Expected: Within 3 years Key Regions : Global, with a focus on Asia Pacific, European Union, and North America. How to Succeed: Dive into our detailed analysis on Global Growth Opportunities in the Pet Food Ingredient Industry to learn how personalized nutrition is revolutionizing healthy pet food.
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