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Amazing customer experiences don't happen out of luck, or through some magical customer service representative. Instead, they are designed. And one of the most common compliments I have gotten for both Lead Cookie and Content Allies is something along the lines of "your processes and the whole experience is on point." In this article, I am going to share my entire process of thinking through designing a customer experience, and share my most recently revamped experience for Content Allies.
By Dee Kring, CAE, CMP In my many years of working in association management, and especially now that I work for an association management company and serve multiple associations on a daily basis, it is clear to me that not only is there an association for everything, but every association and its culture is very … Continue reading (Team) Building Better Boards Outside the Board Room.
As member-driven, collaborative entities that produce a technical output, ‘technical associations’ operate differently than non-technical groups like homeowners’ associations. How a technical association differs from other types of associations According to the American Society of Association Executives™ (ASAE®), there are nearly two million associations in the United States1.
In this month’s PartnerPath Trailblazer Forum, seven participants discussed elements to consider when designing a SaaS partner program. From the attentive and lively discussion, it was clear the elements fall into six buckets – and that each element depends on several factors such as company goals, product complexity, end-customer target, history of channel relationships and overall size of partner ecosystem.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
POD2112: Salesforce’s Tiffani Bova on Sales in a Time of Crisis . Over the p ast several years, vendors and solution providers have c o me under pressure to change their sales strategies and processes to meet evolving customer expectations. The COVID-19 pandemic and subsequent economic downturn are forcing a crash transformation as sales teams find themselves disconnected from partners and customers absent the usual communication venues such as events and face-to-face meetings.
From time to time, the Partnership on AI publishes Issue Briefs and Discussion Papers on topics that our community cares about which are inspired by or build upon our prior work in specific areas. These papers are authored by members of our staff Research Team and/or Research Fellows affiliated with our organization. The content herein does not reflect the views of any particular member organization of the Partnership on AI.
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Partnership Management Hub brings together the best content for partnership management and strategic alliance professionals from the widest variety of industry thought leaders.
From time to time, the Partnership on AI publishes Issue Briefs and Discussion Papers on topics that our community cares about which are inspired by or build upon our prior work in specific areas. These papers are authored by members of our staff Research Team and/or Research Fellows affiliated with our organization. The content herein does not reflect the views of any particular member organization of the Partnership on AI.
Hey Remote ScrumMaster…” Get your Hands Off Everyone’s Work”! In Certified ScrumMaster (CSM) courses, Scrum myths are busted. One such myth is the ScrumMaster is an administrative assistant to a Development Team, to a Product Owner or to an Organization. Our #CSM is now being offered virtually and you’re working as a Remote Scrum Master so hasn’t that changed?
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POD2112: Salesforce’s Tiffani Bova on Sales in a Time of Crisis . Over the p ast several years, vendors and solution providers have c o me under pressure to change their sales strategies and processes to meet evolving customer expectations. The COVID-19 pandemic and subsequent economic downturn are forcing a crash transformation as sales teams find themselves disconnected from partners and customers absent the usual communication venues such as events and face-to-face meetings.
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Many resellers and service providers don’t have the cash reserves to weather a prolonged economic downturn, revealing how finances are just as important as technical certifications. By Larry Walsh. Technology vendors across the industry raced to provide partners with financial tools and buffers to weather the COVID-19 economic downturn. The prevailing strategy : e xtending credit and payment terms.
Many resellers and service providers don’t have the cash reserves to weather a prolonged economic downturn, revealing how finances are just as important as technical certifications. By Larry Walsh. Technology vendors across the industry raced to provide partners with financial tools and buffers to weather the COVID-19 economic downturn. The prevailing strategy : e xtending credit and payment terms.
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