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The jumping off point for most entrepreneurs is writing a business plan. This is usually done to secure financing, but it is also requested by business advisers, vendors, partners and others. There are hundreds of free templates available, all of which are very similar and relatively straightforward. Keep in mind that your business is unique and some elements may not apply.
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Sales and business development are just two different ways to refer to the same activity – getting your company’s product or service into the customer’s hands. Right? Wrong! Both positions exist to help grow your business, but they contribute in very different ways. Sales = ABC (Always Be Closing) Business Development = ABO (Always Be Opening). Sales is about selling the product or service to the final customer at an agreed price by using specific tactics and techniques.
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