Magnetrix
JANUARY 12, 2023
Listen to the podcast with guest speaker: Balthasar Wyss of MeridianLink. Aired on January 5, 2023. Table of contents: Introduction. The current state of partner ecosystems. Noticeable trends in partner ecosystems. First trend: Expanded scope within partner organizations. Second trend: Broader variety of GTM models. Third trend: Broader business model differentiation.
Partners Preceptors
JANUARY 11, 2023
DEI in meetings BIG and small By: Kristyn McCauley, CAE, CMP Over the past year I have served on the Florida Society of Association Executive’s DEI (Diversity, Equity, and Inclusion) Committee, and part of my desire for serving on this committee came from wanting to be part of these conversations that I think are really important to have when you work in the AMC model for multiple, diverse clients with diverse memberships.
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Partner Path
JANUARY 11, 2023
Crafting a Plan for Partnering Success. Any good snow skier knows to look three turns ahead to navigate moguls with speed and agility. If your focus is on the current bump, by the time you navigate that turn, you’re tossed back on your heels and in a scramble to set up for the next turn. If you look three turns ahead, you’ve created a visual path and are now executing that plan.
INSEAD Knowledge
JANUARY 9, 2023
Collaboration has become an important feature of various industries, particularly when it comes to creative work. This comes amid growing interest in non-hierarchical structures with autonomous teams and the increasing prevalence of open innovation. The benefits of collaboration – be it leveraging specialised expertise, sharing resources or allowing people with different skills and perspectives to learn from each other – have been widely discussed.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Jake Jorgovan
JANUARY 12, 2023
Podcasting is growing into a powerful messaging platform for individuals and businesses to communicate with targeted podcast audiences, sometimes talking about very niche topics that would never get attention from traditional media sources. B2B podcasting is growing just as fast, if not faster, and podcast advertising has become an important tool for generating revenue.
Partnership Management Hub brings together the best content for partnership management and strategic alliance professionals from the widest variety of industry thought leaders.
CenterPoint Group
JANUARY 13, 2023
IT costs can be a significant expense for businesses of all sizes. From hardware and software to staff and maintenance, there are many factors that contribute to the overall cost of IT for a company.
Managed Services Platform
JANUARY 8, 2023
Apple: [link] Spotify: [link] Youtube: [link].
Tackle.io
JANUARY 12, 2023
CORE Consulting, a software and services firm that helps high-volume ISV sellers become experts on the ins and outs of co-selling, has built a solid reputation for helping its customers navigate the co-sell journey. As CORE Consulting’s founder and CEO for 10 years, Erin Figer has become a co-selling champion, offering guidance to ISVs looking to build a sustainable relationship with the Cloud Providers.
Binfire Collaboration Blog
JANUARY 10, 2023
Introduction to choosing a cloud service provider. Cloud computing has revolutionized our ideas about storing, processing, and managing data and applications. Instead of relying on local servers or personal computers, we can access these resources remotely through a cloud service provider. But with so many options, how do you choose the right one for your organization?
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
ZinFi
JANUARY 13, 2023
Making a Dream Come True As a leader of your partner ecosystem, dont you want to wake up on a Monday morning and not worry about what is going to fall apart during the coming week? The reality is a partner ecosystem can be a very chaotic place whether you are dealing with tactical day-to-day escalations or much broader misalignment with directional strategy.
Impact
JANUARY 13, 2023
According to a survey by Echobox , 73 percent of publishers name increasing traffic as a major priority. Smart publishers know that you can’t rely solely on your website to bring in the most readers possible. With more competition than ever for the attention of your target audience, content amplification is key. Diversifying your traffic sources furthers the reach of your content.
Frost & Sullivan
JANUARY 13, 2023
SAN ANTONIO, TX. – January 13, 2023 – Frost & Sullivan has researched the global software license and entitlement management market and, based on its findings, recognizes Thales with the 2022 Global Software License and Entitlement Management Market Leadership Award. The company is the recognized leader in the software monetization field with a team of 450 experts in over 20 countries, including the United States, China, India, Japan, South Korea, and most European states.
Binfire Collaboration Blog
JANUARY 9, 2023
One of the most influential and inexpensive content marketing strategies for an eCommerce business is to write a good, SEO-optimized blog post. In that context, drafting high-quality blog entries and posting regularly should be prioritized by everyone who wants to lure more customers to their online shop. . But many online retailers still don’t see the value in maintaining a high-quality company blog.
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The tech world is crowded. And that means the stakes for channel management have never been higher. How do you cut through the noise? Are SPIFFs, business plans, and marketing development funds really worth it? Get real-world, boots-on-the-ground insight into what it takes to build a partner relationship management motion that attracts, trains, retains, and motivates the right partners.
ZinFi
JANUARY 11, 2023
Getting a promotion in the channel sales management domain is not a matter of serendipity. You need to perform and do so consistently. High performers tend to place a high value on things like integrity, relationships, organization, a focus on the future, systematic thinking, knowing your products inside and out and staying healthy. In this video, we discuss nine key behavioral patterns that are consistently identified with people who rise to the top.
Impact
JANUARY 13, 2023
According to a survey by Echobox , 73 percent of publishers name increasing traffic as a major priority. Smart publishers know that you can’t rely solely on your website to bring in the most readers possible. With more competition than ever for the attention of your target audience, content amplification is key. . Diversifying your traffic sources furthers the reach of your content.
Tackle.io
JANUARY 12, 2023
CORE Consulting, a software and services firm that helps high-volume ISV sellers become experts on the ins and outs of co-selling, has built a solid reputation for helping its customers navigate the co-sell journey. As CORE Consulting’s founder and CEO for 10 years, Erin Figer has become a co-selling champion, offering guidance to ISVs looking to build a sustainable relationship with the Cloud Providers.
Frost & Sullivan
JANUARY 12, 2023
2022 Round-up. Cybersecurity spending in India reached $3.3 billion in 2022. Building a cyber-resilient infrastructure using the right frameworks and solutions, as well as a security-aware culture led by top management and where each employee plays a pivotal role, will be important building blocks to achieve security transformation. Top 5 Trends to Watch in 2023.
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ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu
ZinFi
JANUARY 12, 2023
Many organizations marketing and selling through the channel try to use their existing customer relationship management (CRM) software to manage their partner base. This is a bad idea. Why? The cost of using CRM instead of partner relationship management (PRM) software is much higher, it adds complexity to the user and admin experience, and it requires a patchwork of connector applications.
Impact
JANUARY 12, 2023
The post Commerce content: boosting your reach and revenue in 2023 appeared first on impact.com.
Planview Blog
JANUARY 12, 2023
TSIA recently conducted an Economic Sentiment Survey with our members in the B2B technology space to consult them regarding their views on the economy in 2023. The good news is that 73% of respondents had positive expectations around company revenues, stating that they anticipate growth in 2023. The not so good news is that 49% of organizations expect their headcount to remain flat or decline, while 57% of companies expect budgets to remain flat or to become reduced.
Frost & Sullivan
JANUARY 12, 2023
2022 Round Up. Healthcare sector enjoyed its well-deserved prominence in 2022 with all round operational efficiency, expansion, and digitization gains across pharma, medtech, and delivery. From investments encouraged by PLI Scheme to improved access and affordability under Ayushman Bharat, the sector scaled new heights in 2022. In addition to burgeoning in-house innovation, India’s G20 leadership in 2023 will open new avenues for collaborative growth in the healthcare sector.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Powerlinx
JANUARY 12, 2023
Global inflation refers to the overall increase in prices of goods and services around the world. It is typically measured by the percentage change in a basket of goods and services over a certain period of time, such as the consumer price index (CPI). Inflation can have a range of impacts on economies and individuals, including reducing purchasing power, impacting wage growth, and affecting the value of financial assets.
Impact
JANUARY 11, 2023
The post Using affiliate marketing to break new global ground appeared first on impact.com.
ZinFi
JANUARY 11, 2023
McBain shares his insights with ZINFI CEO Sugata Sanyal on the topic of Onboarding Partner Ecosystems to Achieve Loyalty View Now Pleasanton, CA January 11, 2023 ZINFI Technologies, Inc. , a company leading the definition and creation of Unified Partner Management solutions that include affiliate marketing management (AMM), partner relationship management (PRM), partner marketing management (PMM) and partner incentives management (PIM), along with special guest Jay McBain , Chief Analyst at Ca
Frost & Sullivan
JANUARY 12, 2023
2022 Round up. Energy transition and climate action were a central theme in the 2022 budget, and various green initiatives gained impetus through the country’s Long-Term Low-Carbon Development Strategy (LT-LCDS) announced during the COP27 conference. India is expected to achieve 170 GW of renewables in 2022 and is on course to surpass its NDC of 50% renewables (currently 41%) installed capacity by 2030.
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
Zift Solutions
JANUARY 11, 2023
In a few of our recent articles, What is a Partnership Ecosystem & Why Do Channel Partner Programs Need Them? and How Do You Build a Successful Partnership Ecosystem Framework? , weve covered the rise of partner ecosystems , why partner programs should invest in an ecosystem model and how they can develop their own ecosystem framework. Here’s a quick recap: What is a Partner Ecosystem?
Impact
JANUARY 11, 2023
The post Why Authentic Voices Are Crucial To Engage With A Gen Z Audience appeared first on impact.com.
Market Source Inc
JANUARY 11, 2023
A strong customer-centric focus is the key to retaining customers and sales reps in 2023. These five strategies will help B2B sales organizations initiate customer centricity and attain higher revenues. The post Is Your Customer-Centric Strategy Up to Speed? appeared first on MarketSource.
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