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In one of our previous Alliance Masterclasses one of the participants asked me “ Isn’t it all just common sense? ” We had just discussed the management phase of an alliance. The management phase is the phase where all of the preparation has been done, the alliance has started and is in full operation, effectively the company and their alliance partner are collaborating!
I once visited the World War One battlefields in France. It was moving to see the fields of crosses that stretched far into the distance. More surprising was a visit to the trenches. The German trenches were so close to the British ones that a decent cricketer could easily hit the stumps on the other side. But both sides were dug in deep and just kept lobbing bullets and artillery across the gap at each other, until they had fought to a standstill.
Even in the best of times, we sometimes need to engage in difficult conversations with important customers. In turbulent times, triggers abound that can escalate difficult conversations into a “cycle of mutual dismissal.” In this article, published in the Winter 2023 issue of SAMA Velocity Magazine, Jonathan Hughes, David Chapnick, and Ben Siddall explain how to break out of this destructive cycle and transform even the toughest ones into productive discussions.
There is an increased adoption of connectivity of building systems to provide advanced control and maximized comfort to the occupants. Additionally, green building design, building energy efficiency ratings and construction of zero carbon buildings are aiding the adoption of smart building systems as they provide accurate, real-time data that is instrumental in achieving the energy efficiency goals.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Over a million users have tested the potential and limits of ChatGPT – a chatbot developed by AI research company OpenAI – to write emails, poems or code, or even produce entire research papers. The chatbot recently passed a Wharton School MBA exam, prompting further admiration and alarm. Several academic journal publishers have banned authors from using ChatGPT, and professors are changing exams and assignments in response to the tool.
In the world of B2B podcasting, having a clear strategic direction for the show as it relates to your business is a key for success. A B2B podcast without a strategy behind it might as well be a B2C or Entertainment podcast. On this episode of A Guide to B2B Podcasting , I talk about the strategy behind creating search engine optimization (SEO) content around your podcast episodes to increase your Google rankings, boost brand awareness and visibility to your target audience, drive new leads and
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Partnership Management Hub brings together the best content for partnership management and strategic alliance professionals from the widest variety of industry thought leaders.
In the world of B2B podcasting, having a clear strategic direction for the show as it relates to your business is a key for success. A B2B podcast without a strategy behind it might as well be a B2C or Entertainment podcast. On this episode of A Guide to B2B Podcasting , I talk about the strategy behind creating search engine optimization (SEO) content around your podcast episodes to increase your Google rankings, boost brand awareness and visibility to your target audience, drive new leads and
Matthews, NC – Channeltivity, a leading provider of Partner Relationship Management (PRM) software , is proud to announce the successful completion of its first SOC 2 Type II audit. This follows a successful SOC 2 Type I audit in April of 2022. The audit was performed by Sensiba San Filippo, LLP (SSF), and demonstrates Channeltivity’s commitment to the highest standards of information security and privacy.
The challenges and expectations of businesses in the Hospitality industry can change drastically overnight. Hoteliers need agile solutions that can grow with the business while also ensuring they can meet changing regulations and market demands with ease.
A CEO stands before a room of jaded employees, presenting an endless series of PowerPoint slides packed with information. The energy drains from the room as everyone struggles to digest all the details and keep their eyes open. When it’s finally over, all agree the meeting was a complete waste of time. Does this scene seem all-too familiar? While executives often lack the ability to tell good stories that fully engage their employees, smart leaders know that stories are a secret weapon – the mo
Non-profit organizations utilize their board members to optimize their ability to pursue its programming goals and meet financial objectives. Two key hurdles that many nonprofits face when it comes to their board is consistently keeping them engaged with you and recruiting new members. Your board members should be very diverse, coming from different backgrounds and industries and it can sometimes be challenging to have everyone reach towards the same goals.
What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
In recent years, you may have heard the term ecosystem thrown around—without much context around what that word really means or why it’s important. In software and technology markets, ecosystems have become more critical to understand and prioritize as customers increasingly seek services and solutions that work well together. A strong ecosystem strategy can help you drive more value to your customers faster.
Even in the best of times, we sometimes need to engage in difficult conversations with important customers. In turbulent times, triggers abound that can escalate difficult conversations into a “cycle of mutual dismissal.” In this article, published in the Winter 2023 issue of SAMA Velocity Magazine, Jonathan Hughes, David Chapnick, and Ben Siddall explain how to break out of this destructive cycle and transform even the toughest ones into productive discussions.
The Grammy Awards’ Best New Artist curse is legendary for a reason – many winners have failed to live up to the title and recreate their success. However, some notable outliers have gone on to enjoy long, successful careers. Why do some rising stars fall victim to the curse while others thrive? In a recent research paper, we examined the career trajectories of 52 groups nominated for the Best New Artist Grammy from 1980 to 1990.
San Antonio, TX — February 1, 2023 — Frost & Sullivan recently researched the North America serverless computing industry and, based on its findings, recognizes Lightbend with the 2022 North American Serverless Computing Company of the Year Award for developing Kalix, an innovative serverless-based managed PaaS solution that helps developers build applications with absolutely no operation required.
The tech world is crowded. And that means the stakes for channel management have never been higher. How do you cut through the noise? Are SPIFFs, business plans, and marketing development funds really worth it? Get real-world, boots-on-the-ground insight into what it takes to build a partner relationship management motion that attracts, trains, retains, and motivates the right partners.
Executing innovation at scale is a complex task and there’s plenty of advice out there on how supporting structures, whether physical or digital, should be architected, staffed, resourced, implemented, and continuously improved (see the ISO’s recommendations here ). The advice is equally abundant when it comes to the steps or actions innovation professionals need to take, or the gates through which they need to pass on their journey from strategy development and consultation with relevant audien
As market turbulence accelerates, businesses across the globe are being forced to respond with speed and agility — or risk being left behind. But you don’t need to be making split-second shots in the dark. Gathering as much information as possible about your products, as well as vital intel on market demand and consumer behavior, and being able to analyze and report it quickly empowers you to make data-driven decisions without wasting valuable time.
As car inventory and profit extremes level out, dealers may find their sales practices in need of attention. Use these 5 New Year’s resolutions to get your team back in shape and keep your sales on track. The post A New Year, A New You appeared first on MarketSource.
Key Announcements: Announcement 1: Increased Agriculture Credit Allocation to 20 Lakh Crores: The agriculture credit target has increased to Rs. 20 lakh crores, with the focus on animal husbandry, dairy and fisheries about 11% higher than Union Budget 2022. In addition, 63,000 Primary Agricultural Credit Societies are being digitized with an investment of Rs. 2,516 crores.
ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu
There is a strong correlation between employee engagement, performance and the company results. Today, companies are facing new post-pandemic challenges. Think of The Great Resignation and ‘quiet quitting’. These terms explain why 39% of employees declare themselves disengaged at work. Therefore it’s no surprise that employee engagement has become a key issue for organizations in the wake of the pandemic.
As with any new year, businesses are building their sales strategies to see more ROI than the year before. With what could be an impending recession on the horizon, most of us are challenged with doing more with less, thus locking in a solid return on investments is critical to having a successful year. However, having a strong sales strategy to attain a positive ROI is only half the battle.
Rapid advancements in technology, the Coronavirus pandemic, and post-pandemic economic instability are all factors that continue to play a role in changing the way businesses operate. As a result, constant market changes prompt marketing, sales, and channel leaders to rethink the paths that will help them meet their organizational goals. The reality is that change will happen no matter what.
There is an increased adoption of connectivity of building systems to provide advanced control and maximized comfort to the occupants. Additionally, green building design, building energy efficiency ratings and construction of zero carbon buildings are aiding the adoption of smart building systems as they provide accurate, real-time data that is instrumental in achieving the energy efficiency goals.
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Turn your business plans into a well-formed strategic plan with ClearPoint. Is your organization currently guided by a patchwork of short-term departmental business plans rather than an overall strategic plan? It’s a near-certainty that the lack of a strategic plan is limiting your organization’s growth. You can change all that with the help of ClearPoint Strategy software.
Winning new brand partners is only the beginning. The real work starts after you sign the contract. As a publisher, your team will want to dig deep into data to understand your performance. This new Partnerships Experience Academy (PXA) course will help you understand what to measure, how to measure, and how to use the data to improve performance. PXA’s own Laura Press leads the course as the Head of Affiliate and Partnerships Education for publishers at impact.com.
In recent years, you may have heard the term ecosystem thrown around—without much context around what that word really means or why it’s important. In software and technology markets, ecosystems have become more critical to understand and prioritize as customers increasingly seek services and solutions that work well together. A strong ecosystem strategy can help you drive more value to your customers faster.
Key Announcements: Announcement 1: Capital Expenditure and Investments to Increase The government has proposed to boost capital expenditure by 33%, increasing it to Rs. 10 lakh crores. At Rs. 2.4 lakh crores, the Indian Railways will receive the highest-ever capital outlays in the upcoming fiscal year. The fiscal deficit target for 2023-24 has been fixed at 5.9% of GDP, down from this year’s 6.4%.
Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
We know that charities are finding recruitment and retention of corporate fundraisers tough in the current market. There is hope. Charities who are investing in their people now are seeing the results. If you would like to build a high performing team who are engaged and motivated, find out how by following our recommendations: 1. Create an internal partnerships culture A partnership culture needs to be created beyond the corporate team.
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