Sat.Feb 15, 2025 - Fri.Feb 21, 2025

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Tariffs: Another case for distribution

Partner Path

How Distribution Partners Can Help Technology Companies In one of our thought-leadership webinars, Lisa Wight , Global VP of Partner Programs, Success and WW Distribution at Ericsson , made a compelling case for leveraging distribution as part of your indirect partnering strategy. Leveraging distribution partners helps expand reach, optimize supply chains, reduce operational costs, and better serve customers in diverse markets.

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How to play to your strengths 

Stellar Partnerships

Im reading a biography of the English king Henry V who scored a huge victory over his French opponents at Agincourt. Henry has been a hero for centuries after his small band, we few, we happy few vanquished a much larger and better equipped force. It wasnt luck that carried the day; it was his ability to understand and play to his strengths. In this case, it was working with the geography and deploying his strongest asset- the English archers.

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Foxit Announces New Software Kits Targeting PDFs

Channel Insider

Foxits suite of products provides PDF and eSignature solutions to knowledge workers needing more from their documents and workflows than traditional tools offer. The vendor announced new functionalities targeting document conversion and PDF developer tools today. SDKs target PDF needs and add new conversion features Foxits February rollout includes new features in two areas.

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SECO Selects impact.com to Scale Senheng App’s Growth through Affiliate Marketing

Impact

Kuala Lumpur, February 4, 2025 S Ecosystem (SECO) is collaborating with impact.com, the worlds leading partnership management platform to significantly expand Senheng mobile app user base and optimise its affiliate program for improved ROI. As Malaysia’s e-commerce industry continues to grow , particularly in online and mobile shopping, this collaboration will allow SECO to introduce innovative consumer engagement strategies.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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The Rise of AI-Powered Sales Tools in Channel Enablement

Mindmatrix

AI-powered sales tools are transforming channel enablement strategies by enhancing efficiency, improving decision-making, and optimizing sales processes. These tools streamline partner management, automate lead nurturing, and provide actionable insights that drive revenue growth. Companies leveraging AI in channel sales gain a competitive edge by delivering personalized experiences and optimizing partner performance.

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Coder Chief Product Officer on AI & Bringing CDEs to the Enterprise

Channel Insider

Coder recently announced its availability on the AWS Marketplace, the latest in a series of product announcements. The company has championed its mission of easing the onboarding difficulties of developers and enabling individuals and small teams through its solutions. Channel Insider spoke with Coders Chief Product Officer, Eric Ledyard, to learn more about his views on AIs influence on the industry and where Coder is headed next.

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The Double-Edged Sword of Private Equity

PSMJ Resources Blog

Accountability. In so many architecture, engineering, and construction (AEC) firms, this is a key ingredient in the secret sauce for success. Just talking about a vision for growth, firing a low value client, or making an acquisition is great. But, without action and accountability, nothing happens. On a related note, a lack of accountability is often the underlying reason why a firm fails to achieve desired goals.

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What is Omni Channel SEO?

SEO Magazine

Omni Channel SEO blends the worlds of digital marketing and seamless shopping into one smart strategy.Brand recognition matters.Get your brand seen online and in personit’s the key to success. Think about being just as visible on someone’s phone while they scroll through social media as you’re when another person Googles a question on their laptop.We’re talking blog posts , tweets, signs in the store, and email blastsall working together.Yes, it even means tweaking those

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Loyalty reimagined: why value is more than a price tag

Impact

Bylines and articles of impact.com, the leading partnership marketing platform globally. See these features of impact.com in news and media.

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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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1Password Introduces Password Manager Solution for MSPs

Channel Insider

1Password recently announced the introduction of 1Password Enterprise Password Manager – MSP Edition, a new solution enabling MSPs to boost client security posture and productivity while ensuring operational efficiency and increasing profitability. New solution targets MSP needs and expectations The solution’s features are tailored to MSPs unique needs.

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ClearPoint Strategy - Untitled Article

ClearPoint Strategy

Use tech in SWOT for efficiency (S) and innovation (O), or else risk stagnation (W) and obsolescence (T).

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How to Stay Visible in AI-Generated Search Results

SEO Magazine

Staying on top of AI-generated search results demands a mix of old SEO practices and new tricks. First off, you’ve got to make your content snackable for featured snippets. Think about weaving in those cleverly related keywordsbasically doing a little dance with latent semantic indexing(LSI) keywords. Don’t overlook the techy side either; get cozy with structured data markup because it makes Google happy.

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Buying or Selling a Business? Legal Pitfalls You Must Avoid

Tishkoff

Buying or selling a business is a complex process that involves numerous legal considerations. Whether you are acquiring a business or planning to sell one, failing to address key legal pitfalls can lead to costly disputes, regulatory issues, and financial losses. Understanding these challenges can help business owners navigate transactions smoothly and protect their interests. 1.

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How to Build Competitive Channel Programs: Advice from 7 Channel Experts

The tech world is crowded. And that means the stakes for channel management have never been higher. How do you cut through the noise? Are SPIFFs, business plans, and marketing development funds really worth it? Get real-world, boots-on-the-ground insight into what it takes to build a partner relationship management motion that attracts, trains, retains, and motivates the right partners.

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Consortium’s Metrics That Matter Deal: A New Era for VARs

Channel Insider

Cybersecurity provider Consortium has bought Metrics That Matter, a startup that helps companies measure their cyber risks. The aim is for Consortium to give its customers a clearer and more up-to-date understanding of their cybersecurity vulnerabilities. Even though companies are spending a fortune on cybersecurity over $200 billion last year, according to the companys announcement and using a ton of different security tools, breaches and financial losses keep climbing.

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Cost Savings for Waste Management and Recycling: How to Prepare for Contract Negotiations

Jake Jorgovan

It's no secret that waste management and recycling contracts are often difficult to understand fully. Without the right approach to negotiations, costs add up quickly and strain your budgets. You're likely searching for effective strategies to control these expenses. Fortunately, preparing thoroughly for contract negotiations with a waste management provider can yield significant cost savings.

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Avoiding Partnership Pitfalls – And Accelerating Your Success

Peter Simoons

A few years ago, I was called in to mediate a struggling partnership between a startup and an established company. At the outset, everything looked promising; each had what the other needed, and the enthusiasm was mutual. But as time went on, their differences in culture and pace began to create friction. The startup moved fast, making decisions on the fly, while the corporate partner relied on structured processes and multiple approvals.

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How to Prevent and Handle Breach of Contract Disputes in Your Business

Tishkoff

Contracts are the foundation of business relationships, ensuring that all parties involved understand their rights and obligations. However, breaches of contract are common and can lead to costly disputes if not managed properly. Whether youre drafting a contract or dealing with a breach, understanding how to prevent and handle disputes is crucial to protecting your business. 1.

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Maximize Productivity and Simplify IT Management with Conversational AI

ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

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AvePoint Launches Next-Gen Platform to Drive MSP Revenue

Channel Insider

Data security, governance, and resilience leader AvePoint recently announced the launch of its AvePoint Elements platform to modernize MSPs client, cloud, and tenant management. Recurring revenue in security essentials through Elements now available The next generation of AvePoint Elements will equip partners with new security-centric recurring revenue streams through a seamless, all-in-one platform.

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Health Insurance Demystified: Choosing the Best Options for Your Team

Jake Jorgovan

Offering employees the right health insurance is key to attracting top talent and employee retention. In fact, 88% of employees consider health insurance a deciding factor in job choice and retention. Source However, understanding the nuanced details of health insurance plans is no easy feat. Luckily, youre in the right place to gain clarity about the key details you need to consider when choosing health insurance options.

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Next Generation Wireless Networks: The Foundation for Innovation in Public Safety

Frost & Sullivan

Frost & Sullivan Analyst Perspective Author: Brent Iadarola | Sr. Vice President, Research The Foundation for Innovation in Public Safety The evolution of U.S. wireless communication networks has provided a foundation for unprecedented levels of enhanced connectivity across U.S. public safety platforms. 5G, in particular, is radically changing how public safety entities think about connectivity, triggering an array of compelling opportunities to optimize the way rst responders identify, reac

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The Corporate Veil: When Business Owners Can Be Held Personally Liable

Tishkoff

One of the key advantages of forming a corporation or a limited liability company (LLC) is the legal separation between the business and its owners. This separation, known as the corporate veil , protects owners from personal liability for the companys debts and legal obligations. However, in certain situations, courts can pierce the corporate veil , holding business owners personally liable for corporate misconduct, debts, or fraudulent activities.

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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

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Consortium’s Metrics That Matter Deal: A New Era for VARs

Channel Insider

Cybersecurity provider Consortium has bought Metrics That Matter, a startup that helps companies measure their cyber risks. The aim is for Consortium to give its customers a clearer and more up-to-date understanding of their cybersecurity vulnerabilities. Even though companies are spending a fortune on cybersecurity over $200 billion last year, according to the companys announcement and using a ton of different security tools, breaches and financial losses keep climbing.

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5 Unique Ways to Leverage PCU Nurses in Your Organization

Jake Jorgovan

Progressive Care Unit (PCU) nurses are critical assets to any healthcare organization. Their specialized skills and knowledge bridge the gap between intensive care and general medical-surgical care. They also have advanced training in monitoring and managing complex health conditions. And that makes them versatile and invaluable. Basically, leveraging progressive care nurses effectively can improve patient outcomes and streamline operations.

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Next Generation Wireless Networks: The Foundation for Innovation in Public Safety

Frost & Sullivan

Frost & Sullivan Analyst Perspective Author: Brent Iadarola | Sr. Vice President, Research The Foundation for Innovation in Public Safety The evolution of U.S. wireless communication networks has provided a foundation for unprecedented levels of enhanced connectivity across U.S. public safety platforms. 5G, in particular, is radically changing how public safety entities think about connectivity, triggering an array of compelling opportunities to optimize the way rst responders identify, reac

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How AI is Driving the Next Generation of Personalized Marketing Campaigns

SEO Magazine

Personalized marketing is exploding.AI is the reason why.It’s letting brands get closer to their customers than ever before by understanding what people truly want.Chatbots, personalized content, and purchase predictions?This is what AI-Marketing is gifting us now. Real-time, actionable insights are generated by this technology as it fine-tunes overarching strategies with the help of machine learning.Imagine having a super helpful pal to assist with your plans.This even changes SEO to be b

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How to Prove Marketing Value: Demonstrate Content ROI and Contribution to Sales

Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

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Video: How To Extend Your MSP Team In One Week With Hirexe

Channel Insider

Chris Keith, founder and CEO of Hirexe, joins host Katie Bavoso in this engaging episode of Partner POV to discuss the challenges managed service provider leaders face when trying to fill roles at their businesses – and that struggle is increasing. By 2026, IDC predicts that 90% of businesses worldwide will face an IT skills shortage. Whether it’s budget restraints, a shallow talent pool, or even just the inability to commit the necessary time to the search, Keith understands there&#

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How to Align Physician Recruitment Efforts with Organizational Goals

Jake Jorgovan

Aligning physician recruitment efforts with the specific goals and priorities of your healthcare organization is vital for success. Misalignment can lead to high turnover and decreased patient satisfaction. Clear, strategic alignment means that recruited physicians meet both your immediate and long-term organizational needs. According to a report by Deloitte , employing strategies such as putting physicians in leadership roles and supporting data-driven decisions can enhance alignment between he

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Corporate Culture: Go Beyond Buzzwords

INSEAD Knowledge

At one of my first workplaces, employees were handed wallet-sized plastic cards listing the companys values: Transparency, respect, integrity, honesty. We were instructed to memorise them, and for good measure, they were plastered on posters throughout the cafeteria. The irony? The following year, management was indicted on 17 counts of conspiracy and fraud.Its long been recognised that managing corporate culture is essential to business success.