Sat.Mar 16, 2024 - Fri.Mar 22, 2024

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IEEE-ISTO Celebrates 25 Years as Trusted Partner in Helping to Deliver Technology Innovation

ISTO / IEEE

PISCATAWAY, NJ 21 March 2024 – In January 1999, the IEEE founded the IEEE Industry Standards and Technology Organization (ISTO) with the visionary mission to be the trusted partner for industries accelerating the development and widespread adoption of industry standards and technical solutions. As ISTO celebrates its 25th anniversary, we reflect on its remarkable journey and technical contributions to the global technology community.

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Check It Before You Wreck It

Partner Path

Overcome 5 Roadblocks of Partner Digital Experience At the 2024 Impartner customer event Multiply , we assessed the PRM/partner portal of attendees in a service called ‘Check your PDX’. My co-worker and I conducted these checks in tandem, back-to-back, in 30-minute segments for six straight hours. It was interesting to see the wide landscape of different partner-facing systems but by the end the meagre snacks and prolonged period in front of the screens had us running for the poolside to talk th

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Top 10 Casino & Gambling Recruiters, Headhunters, & Executive Search Firms

Jake Jorgovan

In the casino and gambling world, finding the right talent can be as much of a gamble as the industry itself. The stakes are high, and the need for seasoned professionals who not only understand the intricacies of the business but can also drive innovation and growth is paramount. Enter the specialized world of casino and gambling recruiters, headhunters, and executive search firms.

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Beyond Narcissism: How Leaders Can Avoid the Hubris Trap

INSEAD Knowledge

Throughout history, leaders have been seduced by success, leading them down a path of hubris. This ancient Greek term, literally translating to "excess", describes a state of exaggerated self-belief andarrogance.An extreme example is Xerxes, king of the Persian Empire. Feeling invincible from past triumphs, Xerxes sought to conquer Greece. However, when a storm destroyed his bridge across the Hellespont, derailing his plans, he reacted outlandishly.

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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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Building a Consortium: Unleashing the Power of Collaboration and Cooperation

ISTO / IEEE

Building a Consortium: Unleashing the Power of Collaboration and Cooperation In a world driven by innovation and interconnectedness, the value of collaboration and cooperation cannot be overstated. One powerful strategy that organizations are increasingly adopting is the formation of consortia. These collaborative groups bring together diverse entities with a shared goal, creating a synergy that goes beyond individual capabilities.

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Top 30 Mobile SEO Services and Companies to Work with in 2024

Jake Jorgovan

Navigating the mobile-first world is challenging. Your website's mobile performance directly impacts your visibility and success. Luckily, you're in the right place to turn the tide: Discover the top 30 mobile SEO services and companies. Explore industries these experts excel in. Dive into key services that set them apart. Uncover notable clients they've propelled to success.

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What’s your partnership superpower?

Stellar Partnerships

Social media is a great entertainer when you’re waiting for the next train. Last week I found myself down a rabbit hole of unusual celebrity superpowers. Who knew that Margot Robbie is a tattoo artist, Beyonce does oil paintings and Tom Cruise is a professional fencer? Everyone has a superpower, even if they don’t realise it yet. When you’re building corporate partnerships you need to stand out from the crowd.

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Building a Consortium: Unleashing the Power of Collaboration and Cooperation

ISTO / IEEE

Building a Consortium: Unleashing the Power of Collaboration and Cooperation In a world driven by innovation and interconnectedness, the value of collaboration and cooperation cannot be overstated. One powerful strategy that organizations are increasingly adopting is the formation of consortia. These collaborative groups bring together diverse entities with a shared goal, creating a synergy that goes beyond individual capabilities.

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Working smarter, not harder

EGA

Business Need: Optimize team productivity, drive innovation, and support business operations by effectively aligning priorities, maximizing team effectiveness, and implementing succession planning strategies. Obstacles to Success: - Unclear executive direction hampers priority alignment. - Challenges in assessing team competencies for optimal roles. - Balancing duty-driven ethos with innovation poses prioritization challenges.

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How to Build Competitive Channel Programs: Advice from 7 Channel Experts

The tech world is crowded. And that means the stakes for channel management have never been higher. How do you cut through the noise? Are SPIFFs, business plans, and marketing development funds really worth it? Get real-world, boots-on-the-ground insight into what it takes to build a partner relationship management motion that attracts, trains, retains, and motivates the right partners.

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Innovations in Patient Support via Strategic Healthcare Call Centers

Jake Jorgovan

Patients frequently encounter barriers that make accessing care and information a challenging task. Fortunately, there's a solution to transforming this experience: strategic healthcare call centers. These call centers are more than just a point of contact; they are a bridge to a more accessible and personalized healthcare journey. In this article, we’ll explore: The evolution of healthcare call centers 5 key innovations strategic healthcare call centers bring to patients The role of policy and

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The Impact of AI on Recruitment Marketing Efficiency

SEO Magazine

AI is changing how we market jobs. Before, it was all about ads. Now, it’s more. Think good stories and make a strong brand feel. AI helps do this better on many fronts. It lets job marketers see what folks like and give them just that: the right jobs in the cool way they prefer them, with smart ads made just for them online. Plus, when marketing people join forces using AI tools, finding people who fit jobs gets easier and faster, turning interests into actual hires quickly without much f

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People Make the Difference: A Day in the Life of Elisabetta, Director of Global Localization 

Planview Blog

In many organizations, there are individuals whose contributions remain largely behind the scenes but are pivotal to a company’s success. One of the many people who fit that description at Planview is Elisabetta, our Director of Global Localization. Elisabetta’s role embodies the essence of “people make the difference.” As the head of a team that helps ensure our words resonate seamlessly with international audiences, Elisabetta brings people together from across the company to achieve one purpo

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INSEAD Insights: March 2024 Research Picks

INSEAD Knowledge

New research by INSEAD faculty highlights how various factors affect firm-stakeholder relations, how benevolent sexism influences the way start-ups are evaluated and the effect of distraction on financial analyst performance.Other recent papers examine the accuracy of executives’ stock price predictions, the importance of understanding conspiracy theories, whether a firm’s home country influences its global performance and how to optimise the adoption of modern traceability technologies to impro

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Top 10 Hedge Fund Recruiters, Headhunters, & Executive Search Firms

Jake Jorgovan

In the competitive world of hedge funds, securing top-tier talent is not just an option—it's a necessity. Whether you're a burgeoning fund in search of visionary leadership or an established player aiming to strengthen your team, the role of specialized recruiters, headhunters, and executive search firms cannot be overstated. These entities are the bridge between exceptional talent and the firms that require their expertise.

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How AI Can Automate Alt Text Generation for SEOs

SEO Magazine

AI holds the power to ease alt text creation for SEO professionals. With most CMS tools offering a clear spot for this task, there’s no need to dive into complex HTML codes. Yet, leaving images without fitting alt text turns away users who rely on screen readers, possibly hurting your site’s appeal and performance. Search engines like Google use alt text to better understand image content, which helps boost your online presence.

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Video: OTAVA CEO on New S.E.C.U.R.E.™ Framework and AI Security

Channel Insider

In part 1 of this two part interview, host Katie Bavoso interviews CEO of solution provider OTAVA, TJ Houske, about the driving factors leading to the creation of the company’s new S.E.C.U.R.E. Framework. The S.E.C.U.R.E. Framework from OTAVA was created to help provide an easy to understand road map for customers to have a strong, layered approach to cloud security.

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Types of 5G: Which one is right for your organization?

IBM Business Partners

5G technology isn’t a one-size-fits-all solution that can enable digital transformation at the touch of a button. There are three kinds of 5G, each with its own specific use cases and capabilities, that business leaders need to understand. 5G wireless is broken down into three types—low, mid and high band—named for the spectrum of radio frequencies they support.

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Maximize Productivity and Simplify IT Management with Conversational AI

ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

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Meet Gina Meadors Crouch, MarketSource’s Woman of the Week

Market Source Inc

Meet our Woman of the Week, Gina Meadors Crouch. Gina’s found success in a male-dominated field and the secret to being an effective leader while staying true to herself. Here’s her story. The post Meet Gina Meadors Crouch, MarketSource’s Woman of the Week appeared first on MarketSource.

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Tailoring Content for Enhanced CX in 2024

SEO Magazine

In 2024, making your messages fit just right for each person matters more than ever. Tools like Spike Magic AI help you send smart emails fast and keep track of talks and tasks without losing the human touch. Then there’s TextExpander, which makes talking to your team smoothly and keeps everyone saying the same thing in a nice way. And don’t forget about Canva.

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Video: How To Plan for Profitable Business Growth or a Lucrative Exit

Channel Insider

Even if you aren’t planning to sell or expand your business anytime soon, now may be the best time to start preparing for when that day comes. M&A experts Duane Jackson, co-founder and managing partner of Author Capital Partners, and Russell Logan, managing director and founder of Freeman Logan M&A Brokers Advisors, explained how businesses like theirs can help IT channel business owners plan for a future they may not be considering, but should definitely be prepared for.

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Driving quality assurance through the IBM Ignite Quality Platform

IBM Business Partners

Quality Assurance (QA) is a critical component of the software development lifecycle, aiming to ensure that software products meet specified quality standards before release. QA encompasses a systematic and strategic approach to identifying, preventing and resolving issues throughout the development process. However, various challenges arise in the QA domain that affect test case inventory, test case automation and defect volume.

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How to Prove Marketing Value: Demonstrate Content ROI and Contribution to Sales

Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

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More than a pop-up: Building a customer referral program that scales [+ the tech that drives it]

Impact

You may consider referral marketing a piece of technology or a stand-alone feature. The reality? Word-of-mouth marketing is a full-blown marketing channel—one that’s cost-effective and puts your loyal fans at center stage. Research shows that 50% of people trust recommendations more than online banner ads, mobile ads, SMS messages, and SEO ads. The union between technology and marketing strategy is crucial in establishing a successful referral program.

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Case Study: 80% Increase in Organic Search Visibility

SEO Magazine

In the ever-evolving landscape of digital marketing, achieving prominence in search engine results can significantly enhance a brand’s visibility and profitability. This case study explores a successful SEO campaign that dramatically improved a client’s organic keyword rankings by 80% within 6 months. Initially faced with a series of digital optimization challenges, the project’s objective was not only to dominate organic and local search rankings but also to significantly incr

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Video: Ingram Micro CDO on How To Approach Solving Problems with AI

Channel Insider

Sanjib Sahoo, executive vice president of Global Technology and chief digital officer at Ingram Micro, offers IT channel solution providers advice on how to approach incorporating AI to solve customer challenges. Speaking with Channel Insider’s Katie Bavoso at Channel Partners Conference & Expo 2024, Sanjib Sahoo reviewed takeaways from his keynote on AI.

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6 ways the recruitment process is boosted by AI

IBM Business Partners

Nobody likes paperwork. And as important as talent acquisition is for any organization, it involves a lot of it: sifting through resumes, posting job descriptions, onboarding new employees. These tasks aren’t all tedium, and in fact, they often require human-level discernment. However, many components of these tasks can now be automated or augmented by AI , allowing hiring managers to focus on providing smarter, higher-level engagement with candidates.

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How to Leverage Intent Data for Better Outcomes

Speaker: Susan Spencer, Principal of Spencer Communications

Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.

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Are You Optimizing Your Growth Strategy to Leverage Key Opportunities in Military Artificial Intelligence?

Frost & Sullivan

Artificial intelligence (AI) and machine learning (ML) are transforming the defense industry. In today’s geopolitical chaos, these disruptive technologies offer a strategic advantage by providing real-time, tailored information critical for military commanders to make effective decisions. The military intelligence ecosystem is rapidly growing as governments are eagerly integrating AI and ML into their defense assets; for businesses, it is imperative to understand how they can leverage these grow

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Email Templates Proven to Get Responses

SEO Magazine

The success of any marketing campaign includes the process of converting your leads into prospects and your prospects into loyal customers. One effective way of following-up with your prospects after the initial encounter is through the use of emails. However, sending emails is not without its challenges. The truth is, you don’t want your emails to be like any other email, adding to the bunch of mails in your prospective client’s inbox with no hope of commanding attention.

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ServiceNow Boosts Telco Support with NVIDIA Partnership, NetACE Purchase

Channel Insider

Advancing its mission to eliminate silos and unify customer experiences on its Now Platform , ServiceNow has issued exciting news for the telecom industry. The company is extending its generative AI partnership with NVIDIA and plans to acquire NetACE network management and automation technology from Atrinet. The two initiatives underscore the company’s commitment to enhance service delivery and make work flow better within its telecom vertical — and they come on the heels of ServiceNow’s allianc