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PISCATAWAY, NJ 21 March 2024 – In January 1999, the IEEE founded the IEEE Industry Standards and Technology Organization (ISTO) with the visionary mission to be the trusted partner for industries accelerating the development and widespread adoption of industry standards and technical solutions. As ISTO celebrates its 25th anniversary, we reflect on its remarkable journey and technical contributions to the global technology community.
Overcome 5 Roadblocks of Partner Digital Experience At the 2024 Impartner customer event Multiply , we assessed the PRM/partner portal of attendees in a service called ‘Check your PDX’. My co-worker and I conducted these checks in tandem, back-to-back, in 30-minute segments for six straight hours. It was interesting to see the wide landscape of different partner-facing systems but by the end the meagre snacks and prolonged period in front of the screens had us running for the poolside to talk th
Throughout history, leaders have been seduced by success, leading them down a path of hubris. This ancient Greek term, literally translating to "excess", describes a state of exaggerated self-belief andarrogance.An extreme example is Xerxes, king of the Persian Empire. Feeling invincible from past triumphs, Xerxes sought to conquer Greece. However, when a storm destroyed his bridge across the Hellespont, derailing his plans, he reacted outlandishly.
In the casino and gambling world, finding the right talent can be as much of a gamble as the industry itself. The stakes are high, and the need for seasoned professionals who not only understand the intricacies of the business but can also drive innovation and growth is paramount. Enter the specialized world of casino and gambling recruiters, headhunters, and executive search firms.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Building a Consortium: Unleashing the Power of Collaboration and Cooperation In a world driven by innovation and interconnectedness, the value of collaboration and cooperation cannot be overstated. One powerful strategy that organizations are increasingly adopting is the formation of consortia. These collaborative groups bring together diverse entities with a shared goal, creating a synergy that goes beyond individual capabilities.
In part 1 of this two part interview, host Katie Bavoso interviews CEO of solution provider OTAVA, TJ Houske, about the driving factors leading to the creation of the company’s new S.E.C.U.R.E. Framework. The S.E.C.U.R.E. Framework from OTAVA was created to help provide an easy to understand road map for customers to have a strong, layered approach to cloud security.
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In part 1 of this two part interview, host Katie Bavoso interviews CEO of solution provider OTAVA, TJ Houske, about the driving factors leading to the creation of the company’s new S.E.C.U.R.E. Framework. The S.E.C.U.R.E. Framework from OTAVA was created to help provide an easy to understand road map for customers to have a strong, layered approach to cloud security.
New research by INSEAD faculty highlights how various factors affect firm-stakeholder relations, how benevolent sexism influences the way start-ups are evaluated and the effect of distraction on financial analyst performance.Other recent papers examine the accuracy of executives’ stock price predictions, the importance of understanding conspiracy theories, whether a firm’s home country influences its global performance and how to optimise the adoption of modern traceability technologies to impro
Navigating the mobile-first world is challenging. Your website's mobile performance directly impacts your visibility and success. Luckily, you're in the right place to turn the tide: Discover the top 30 mobile SEO services and companies. Explore industries these experts excel in. Dive into key services that set them apart. Uncover notable clients they've propelled to success.
Building a Consortium: Unleashing the Power of Collaboration and Cooperation In a world driven by innovation and interconnectedness, the value of collaboration and cooperation cannot be overstated. One powerful strategy that organizations are increasingly adopting is the formation of consortia. These collaborative groups bring together diverse entities with a shared goal, creating a synergy that goes beyond individual capabilities.
Sanjib Sahoo, executive vice president of Global Technology and chief digital officer at Ingram Micro, offers IT channel solution providers advice on how to approach incorporating AI to solve customer challenges. Speaking with Channel Insider’s Katie Bavoso at Channel Partners Conference & Expo 2024, Sanjib Sahoo reviewed takeaways from his keynote on AI.
What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
AI is changing how we market jobs. Before, it was all about ads. Now, it’s more. Think good stories and make a strong brand feel. AI helps do this better on many fronts. It lets job marketers see what folks like and give them just that: the right jobs in the cool way they prefer them, with smart ads made just for them online. Plus, when marketing people join forces using AI tools, finding people who fit jobs gets easier and faster, turning interests into actual hires quickly without much f
Patients frequently encounter barriers that make accessing care and information a challenging task. Fortunately, there's a solution to transforming this experience: strategic healthcare call centers. These call centers are more than just a point of contact; they are a bridge to a more accessible and personalized healthcare journey. In this article, we’ll explore: The evolution of healthcare call centers 5 key innovations strategic healthcare call centers bring to patients The role of policy and
Business Need: Obtain mid-level management support in pursuing transformational and revenue objectives outlined by corporate leadership. Obstacles to Success: · Uncertainties Persist: Despite strategic planning, confusion persists. · Adaptation Needed: Constant changes demand ongoing adjustment, risking instability. Challenge: Effectively engaging a new team to collaboratively define roles and align the organization amidst ongoing changes.
Even if you aren’t planning to sell or expand your business anytime soon, now may be the best time to start preparing for when that day comes. M&A experts Duane Jackson, co-founder and managing partner of Author Capital Partners, and Russell Logan, managing director and founder of Freeman Logan M&A Brokers Advisors, explained how businesses like theirs can help IT channel business owners plan for a future they may not be considering, but should definitely be prepared for.
The tech world is crowded. And that means the stakes for channel management have never been higher. How do you cut through the noise? Are SPIFFs, business plans, and marketing development funds really worth it? Get real-world, boots-on-the-ground insight into what it takes to build a partner relationship management motion that attracts, trains, retains, and motivates the right partners.
AI holds the power to ease alt text creation for SEO professionals. With most CMS tools offering a clear spot for this task, there’s no need to dive into complex HTML codes. Yet, leaving images without fitting alt text turns away users who rely on screen readers, possibly hurting your site’s appeal and performance. Search engines like Google use alt text to better understand image content, which helps boost your online presence.
In the competitive world of hedge funds, securing top-tier talent is not just an option—it's a necessity. Whether you're a burgeoning fund in search of visionary leadership or an established player aiming to strengthen your team, the role of specialized recruiters, headhunters, and executive search firms cannot be overstated. These entities are the bridge between exceptional talent and the firms that require their expertise.
Business Need: Optimize team productivity, drive innovation, and support business operations by effectively aligning priorities, maximizing team effectiveness, and implementing succession planning strategies. Obstacles to Success: - Unclear executive direction hampers priority alignment. - Challenges in assessing team competencies for optimal roles. - Balancing duty-driven ethos with innovation poses prioritization challenges.
Advancing its mission to eliminate silos and unify customer experiences on its Now Platform , ServiceNow has issued exciting news for the telecom industry. The company is extending its generative AI partnership with NVIDIA and plans to acquire NetACE network management and automation technology from Atrinet. The two initiatives underscore the company’s commitment to enhance service delivery and make work flow better within its telecom vertical — and they come on the heels of ServiceNow’s allianc
ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu
In 2024, making your messages fit just right for each person matters more than ever. Tools like Spike Magic AI help you send smart emails fast and keep track of talks and tasks without losing the human touch. Then there’s TextExpander, which makes talking to your team smoothly and keeps everyone saying the same thing in a nice way. And don’t forget about Canva.
Social media is a great entertainer when you’re waiting for the next train. Last week I found myself down a rabbit hole of unusual celebrity superpowers. Who knew that Margot Robbie is a tattoo artist, Beyonce does oil paintings and Tom Cruise is a professional fencer? Everyone has a superpower, even if they don’t realise it yet. When you’re building corporate partnerships you need to stand out from the crowd.
In many organizations, there are individuals whose contributions remain largely behind the scenes but are pivotal to a company’s success. One of the many people who fit that description at Planview is Elisabetta, our Director of Global Localization. Elisabetta’s role embodies the essence of “people make the difference.” As the head of a team that helps ensure our words resonate seamlessly with international audiences, Elisabetta brings people together from across the company to achieve one purpo
AUCloud, which last week announced a bevy of managed services solutions to deepen its capabilities in cyber security, has announced three major acquisitions with a total value of almost $30 million. The first and largest of the three is Sydney-based consultancy PCG Cyber. With a specialty in government security advice and operations, it aligns closely with AUCloud’s sovereign cloud capabilities.
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
In the ever-evolving landscape of digital marketing, achieving prominence in search engine results can significantly enhance a brand’s visibility and profitability. This case study explores a successful SEO campaign that dramatically improved a client’s organic keyword rankings by 80% within 6 months. Initially faced with a series of digital optimization challenges, the project’s objective was not only to dominate organic and local search rankings but also to significantly incr
Meet our Woman of the Week, Gina Meadors Crouch. Gina’s found success in a male-dominated field and the secret to being an effective leader while staying true to herself. Here’s her story. The post Meet Gina Meadors Crouch, MarketSource’s Woman of the Week appeared first on MarketSource.
You may consider referral marketing a piece of technology or a stand-alone feature. The reality? Word-of-mouth marketing is a full-blown marketing channel—one that’s cost-effective and puts your loyal fans at center stage. Research shows that 50% of people trust recommendations more than online banner ads, mobile ads, SMS messages, and SEO ads. The union between technology and marketing strategy is crucial in establishing a successful referral program.
At Channel Partners Conference & Expo 2024, a panel of experienced technology services distribution executives explained what’s impacting their role in the channel, including the growing role of technology advisors, the diversification of channel roles, and the increasing presence of marketplaces. Together, they discussed how each are adapting to meet the evolving needs of customers and support channel partners.
Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
The success of any marketing campaign includes the process of converting your leads into prospects and your prospects into loyal customers. One effective way of following-up with your prospects after the initial encounter is through the use of emails. However, sending emails is not without its challenges. The truth is, you don’t want your emails to be like any other email, adding to the bunch of mails in your prospective client’s inbox with no hope of commanding attention.
Artificial intelligence (AI) and machine learning (ML) are transforming the defense industry. In today’s geopolitical chaos, these disruptive technologies offer a strategic advantage by providing real-time, tailored information critical for military commanders to make effective decisions. The military intelligence ecosystem is rapidly growing as governments are eagerly integrating AI and ML into their defense assets; for businesses, it is imperative to understand how they can leverage these grow
You may consider referral marketing a piece of technology or a stand-alone feature. The reality? Word-of-mouth marketing is a full-blown marketing channel—one that’s cost-effective and puts your loyal fans at center stage. Research shows that 50% of people trust recommendations more than online banner ads, mobile ads, SMS messages, and SEO ads. The union between technology and marketing strategy is crucial in establishing a successful referral program.
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