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We are excited to welcome Julia Rhodes Davis as inaugural Director of Partnerships for the Partnership on AI (PAI). Julia joins us from DataKind, where she most recently served as Managing Director of Capital and Growth. Prior to that, Julia was a partner at Citizen Engagement Laboratory, an incubator and accelerator for tech-fueled social impact startups.
Over the past decade, a whole new category of business process automation software has evolved. We call this category through-channel marketing automation or TCMA. Forrester Research first coined this term about 10 years ago. Since then, multiple technology providerssmall and largehave entered the TCMA space. As it happens, ZINFI was recently recognized by Forrester as a leader of through-channel marketing automation solutions.
“If your engagement is decreasing, you aren’t getting ahead of your competitors.” Delivering targeted newsletters to thousands of partners is not only expensive, but it’s also time-consuming. Find out how you can deliver targeted content to your partners on your schedule, with just one click. Common Targeted Newsletter Issues. Most companies manually deliver several newsletters each day to targeted audiences.
Every companyfor-profit or non-profitrelies on sales. Without sales, a business entity cannot exist. Even charitable organizations have fund raising events and solicit individual and corporate sponsors. So it is critical to understand what channel sales , or mechanisms, can generate sales for different kinds of organizations. In this article, we will explore a few basic kinds of sales channels and how they work.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
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