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The primary goal of vendors focused on recruiting and onboarding partners is to identify and engage new types of partners. These are organizations that aren’t traditional IT solution providers and yet have influence in cloud-based technology solution purchases. Jay McBain of Forrester calls them shadow channels as they aren’t engaging with customers or vendors in the traditional way.
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SPIFS work! Sales incentives need to be strategic, compelling, and reward for the desired sales activity. SPIFS deliver measurable business results. If you get them right.
SPIFS work! Sales incentives need to be strategic, compelling, and reward for the desired sales activity. SPIFS deliver measurable business results. If you get them right.
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