Impact
MARCH 4, 2021
As a customer acquisition agency, Spark ROAS works with a variety of fast-growing brands focused on increasing subscriptions via affiliate partnerships. Over the years, we have used the analytical and reporting capabilities of the Impact platform to identify several strategies that are vital to bringing in new subscribers for our clients.
ITA Group
MARCH 2, 2021
New Channel Research: Simplify Your Vendor Program to Increase Participation. For decades, vendors have used channel incentives to drive behavior—suppressing old behaviors, establishing new ones or completely repositioning partners for a new opportunity. Rewards have played a large part in promoting successful partnerships, but new research reveals it’s time to look beyond just rewards.
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Dinkel Business Development
MARCH 1, 2021
Building a culture of business development at your company can be a hugely rewarding experience for both management and employees. Think about it. Everyone in your organization has a network, whether it’s their business network, social network or given network. By tapping into that, you can build a wealth of prospects while at the same time engaging and growing your team members.
Board Source
MARCH 2, 2021
There’s a lovely expression that many of us in the Black community use when we want to repair strained relationships with each other; it’s an expression that always moves me when I hear it. Whether the cause of the disagreement is related to something we’ve done (or not done), or something we’ve said (or neglected to say), we approach the person we’ve offended and ask for forgiveness with this request: “Please charge it to my head and not to my heart.".
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Peter Simoons
FEBRUARY 28, 2021
Last week I was asked a question about where would be the best location for an alliance & partnerships team in an organisation for reporting purposes. Like with many things in alliances & partnerships there isn’t one single answer that fits all organisations! If you read my previous column about the differences between alliances and partnerships, you will understand that there are many different types of alliances and partnerships.
Partnership Management Hub brings together the best content for partnership management and strategic alliance professionals from the widest variety of industry thought leaders.
Jake Jorgovan
MARCH 4, 2021
Podcasting as a medium is on the rise. B2B leaders and companies everywhere are taking notice and want to leverage this medium to build relationships, generate new business, and boost their authority. Starting a podcast is beneficial for a number of reasons, but producing a B2B podcast can be challenging and there are many details to consider before starting your journey.
CoSell
MARCH 4, 2021
Partnering is a big, bold, and bodacious idea. It’s the word on the tip of everyone’s tongue. The thing is…we are busy people. We want to understand the point of partnering. We need to know the value of the partnership. Partnering can mean different things to different people. It might mean a vendor relationship. It may mean a single or ongoing selling relationship.
ISTO / IEEE
MARCH 2, 2021
PISCATAWAY, N.J., March 02, 2021 (GLOBE NEWSWIRE) — The IEEE Industry Standards and Technology Organization (ISTO), an International Federation of leading industry groups and consortia dedicated to the advancement of standardized technologies for the benefit of industry, today announces that in its annual director elections, three incumbent Directors were re-elected for two-year terms beginning 1 January 2021: Daniel C.
Stellar Partnerships
FEBRUARY 28, 2021
Many of you know me from before my Stellar Partnerships life and I’m sure you associate me with running. I ran all the time – almost every day. Starting Stellar also coincided with me becoming a Mum and I’ve pretty much written off running in the last few years. I couldn’t find the time, I didn’t have the energy, I didn’t enjoy it anymore – you name it, I had the excuse for not getting out there to run.
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The tech world is crowded. And that means the stakes for channel management have never been higher. How do you cut through the noise? Are SPIFFs, business plans, and marketing development funds really worth it? Get real-world, boots-on-the-ground insight into what it takes to build a partner relationship management motion that attracts, trains, retains, and motivates the right partners.
Jake Jorgovan
MARCH 4, 2021
Podcasting as a medium is on the rise. B2B leaders and companies everywhere are taking notice and want to leverage this medium to build relationships, generate new business, and boost their authority. Starting a podcast is beneficial for a number of reasons, but producing a B2B podcast can be challenging and there are many details to consider before starting your journey.
Crossbeam Blog
MARCH 2, 2021
Behind every great integration is a successful go-to-market (GTM) story — but it’s hard to know what kind of GTM strategy delivers real results, especially when there are so many moving parts.
Impact
MARCH 5, 2021
Okay, so I have 18+ years of experience in both the influencer and affiliate sides of the partnership space, but Influencer verzuz affiliate: where the two channels differ, align, and win still rocked my world. This panel discussion was fascinating and revelatory, and I can’t recommend it enough to any brand, small business, or partnership professional looking toward the digital future.
INSEAD Knowledge
FEBRUARY 28, 2021
How precarious workers balance financial uncertainty, health risks and mental well-being in the age of Covid-19.
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Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Frost & Sullivan
MARCH 4, 2021
The number of connected devices across the globe is projected to increase from 30.4 billion in 2020 to 200 billion in 2030, says Frost & Sullivan. Santa Clara, Calif. – March 4, 2021 – Frost & Sullivan’s recent analysis, Future of Connected Living , reveals that the device-to-person ratio will exceed 20 to 1 by 2030 as the world enters the era of hyperconnectivity and catapults organizations’ digital transformation.
Mindmatrix
MARCH 5, 2021
Sales playbooks are not a novel concept anymore. Almost every organization involved in B2B sales is aware of the critical role played by sales playbooks in helping their sales teams close deals faster. However, a lot of them are still not able to get the concept of playbooks quite right. A lot of organizations treat sales playbooks as an asset dump–a place to push ALL the content that marketing has created for sales, and then, leave it to the salespeople to figure out what to use. .
Impact
MARCH 5, 2021
When I see Women’s History Month approaching, my mind automatically veers towards some of the heavy-hitting pioneers who have shaped the women’s movement. Gloria Steinem, Bell Hooks, Ruth Bader Ginsburg, and Audre Lorde are names that come to mind. Today, there is a new class of female activists fighting the good fight that was handed down to them. They are dedicated to real and radical change in the workplace, government, and in our greater society overall.
INSEAD Knowledge
MARCH 3, 2021
Nothing less than an evolution of strategy, structure, processes, people and technology will do.
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ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu
TRG Blog
MARCH 4, 2021
While treasury management has always been critical in ensuring a corporate’s liquidity and financial viability, its role appears to have become even more important in recent years. When the treasury department operates as a strategic business partner, working closely with other business functions, it needs better tools and technology.
Crossbeam Blog
MARCH 4, 2021
It’s no surprise to us that one of the biggest items on your wishlist is more time in the day. After all, your role as a partner manager is highly cross-functional. You’re constantly on your feet (or in multiple Slack channels) aligning with your marketing, sales, and product teams.
Impact
MARCH 5, 2021
As the world’s largest commerce content monetization platform, Skimlinks helps publishers diversify beyond advertising and activate content as a revenue stream — contributing as much as 25% of their overall revenue. In turn, all kinds of merchants gain access to quality content as a means to reach new audiences and drive traffic and conversions. Impact’s APAC Partner Development Manager, Nick Pringle, dialed in with Camilla Pacelli, Director of Partner Development APAC, and Devi Soetardjo, Merch
The 2112 Group
MARCH 2, 2021
In this episode of Channelnomics’ Changing Channels webcast, Chad Cardenas of TSG joins host Larry Walsh to discuss his model for getting partners to put skin in the game with start-up technology companies through investments and channel commitments. . The lore of Silicon Valley was written with venture capital money. The start-up engine that brought iconic brands such as Google, Palo Alto Networks, and CrowdStrike to critical success made scores of millionaires and billionaires.
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
Mindmatrix
MARCH 2, 2021
Mindmatrix allows you to manage your lead registration process efficiently by creating an avenue where your channel partners can register new leads. You get to control the flow of leads to your channel partners and to approve every lead registration. No more channel conflicts as Mindmatrix lead registration module ensures no one wastes their time competing for the same customer.
Frost & Sullivan
MARCH 1, 2021
Upcoming webinar to highlight how circular economy will become a reality for chemical companies in the near future. FOR IMMEDIATE RELEASE: Press Contact: Jaylon Brinkley. Frost & Sullivan. +1 (210) 247 2481. jaylon.brinkley@frost.com. SANTA CLARA, Calif. – March 1, 2021 – The chemical industry is an essential part of our modern society, creating the necessary materials to build our homes and vehicles, and keep our food safe and fresh.
Impact
MARCH 5, 2021
Apple recently updated its policies around tracking and identifying users across mobile apps. One result of this update is that device-level install attribution will no longer be possible without user consent. The install attribution landscape will change drastically once iOS 14.5 goes into effect — potentially as early as mid-March 2021. . The change marks a major shift in the way mobile user acquisition campaigns will be measured.
COO Alliance
FEBRUARY 28, 2021
Our guest today is Chris Lu, who is a co-founder of copy.ai. . Copy.ai is an AI copywriting platform that uses cutting edge artificial intelligence to help marketers and entrepreneurs grow their businesses. . Chris worked at the ESO Fund for the past 5 years and is passionate about early stage investing and entrepreneurship. . He’s angel invested in over 20 companies especially in the Passion Economy, Climate, Crypto, and EdTech. .
Speaker: Susan Spencer, Principal of Spencer Communications
Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.
Hype
MARCH 4, 2021
Innovation means shaping the future. If done right, it means creating a better tomorrow. The team at HYPE wants to add our voices – and yours! – to create a fairer world. A world where gender equality is a reality and every person gets the opportunity to speak up and make a difference.
Frost & Sullivan
FEBRUARY 28, 2021
LONDON, U.K. — 12 January 2021 — Based on its recent analysis of the European Contact Center-as-a-Service (CCaaS) market, Frost & Sullivan recognizes inConcert with the 2020 European Enabling Technology Leadership Award. Its keen understanding of market dynamics, customer demands, and industry Mega Trends has helped the company design a remarkable product portfolio and position itself as an industry challenger.
ITA Group
MARCH 3, 2021
(Last-Minute) Recognition Ideas for Employee Appreciation Day. It’s almost Employee Appreciation Day. Do you have your plans locked down for showing your gratitude? If you’re still looking for ideas—or it slipped your mind altogether—I’m here to help. Here are six simple ideas I came up with for how you can show your appreciation in genuine and meaningful ways. 1.
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