The shortcut and shortfall of selling to your peers
Jake Jorgovan
FEBRUARY 18, 2020
"If there is one thing I have done right, it's not selling to my peers." - Sam Shepler, Testimonial Hero This simple statement from a discussion with my friend, Sam, had a profound impact on me. For years, I had fallen into the trap of selling and marketing to my peers. And it wasn't until this simple sentence was said that I realized it. Beyond myself, I see this trend among many entrepreneurs.
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