Sat.Dec 19, 2020 - Fri.Dec 25, 2020

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Building and Growing Customer Relationships

CoSell

We’re all searching for customers who share our values and understand our brand’s essence. While we often think about customer relationships in terms of numbers, each one is a personal relationship built on trust and relies on empathy. It’s a question of shared understanding and shared values. The real strength is the quality of trust and empathy. In many ways, a customer relationship is a lot like other friendships, connections, and relationships.

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Reflection on the Winter Solstice

Jesse Lyn Stoner

This is a lovely moment – the winter solstice. The darkest day of the darkest week of the year in the northern hemisphere. when the descent into darkness pauses. the pause before light overtakes darkness. the pause before decrease changes to increase. If you pay close attention, you […]. The post Reflection on the Winter Solstice appeared first on Seapoint Center for Collaborative Leadership.

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Two universal challenges to scaling revenue-generating partnerships (Part 1 of 3)

PartnerTap

This is the first installment in our three-part series on scaling revenue-generating partnerships. Strategic partnerships can help source and accelerate sales deals, and also create a lock-in effect for joint customers that reduces long-term churn. But scaling a revenue-generating partnership program is not easy. It requires a strong foundation of security, data, access, and trust.

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25 Tips for Successful Partnerships & Alliances – introduction part 2

Peter Simoons

I will publish my ebook “25 tips for successful Partnerships and Alliances” in parts here on my website. Every other week a tip from the book will be shared, in the weeks in between I will publish my regular column. If you prefer to read the tips in the ebook faster rather than wait a full year then click here to purchase your own copy of the book. Introduction part 2.

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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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Qualifying Your B2B Sales Opportunity with Clarity

CoSell

We dream of lots of clients…but what happens when you’ve got too many prospects? I just got off the phone with Ned*, a regional Sales V.P., who I’ve known for years. He was bemoaning the fact that he didn’t know exactly how to qualify the quantity of sales opportunities from his team. “Our team is seeing so many different B2B leads and we’re scrambling to figure out where to focus our time.

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Developing Guidance for Responsible Data Enrichment Sourcing

Partnership on AI

In the fall of 2020, the Partnership on AI (PAI) convened a series of online workshops to refine guidelines for the responsible sourcing of data enrichment services. This Workshop Series was part of the larger Responsible Sourcing Across the Data Supply Line initiative, which seeks to develop actionable resources for artificial intelligence (AI) practitioners to ensure quality working conditions for the people who clean and label training data or otherwise contribute human judgment to AI systems

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All the Joys of the Season

Vantage Partners

As we close out 2020 and look forward to 2021, we hope you are able to enjoy this special time of the year. Best wishes to you and your family, from all of us at Vantage Partners!

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How To Build a Scalable and Winning Sales Process

CoSell

In sales, we’re all on common ground. We’re contacting total strangers and converting them into long-term, repeat customers. On top of that, we are building collaborative partnerships, growing our network, and cultivating loyal customers who happily share warm introductions. A tall order, right? Yet, there is a specific way to achieve this. How? By building a scalable, winning sales process.

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Agile Team Names: What’s in a name?

Planview Blog

In traditional organizations, teams don’t have to think much about their team name, because it’s usually defined by their function: Marketing team, sales team, etc. But Agile team names? Those require a bit more thought. Choosing a unique Agile team name can be a fun, creative exercise that helps to solidify your team’s identity and reinforce Agile values.

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How to Build Competitive Channel Programs: Advice from 7 Channel Experts

The tech world is crowded. And that means the stakes for channel management have never been higher. How do you cut through the noise? Are SPIFFs, business plans, and marketing development funds really worth it? Get real-world, boots-on-the-ground insight into what it takes to build a partner relationship management motion that attracts, trains, retains, and motivates the right partners.

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Zoom Earns a Prominent Spot on the 2020 Frost Radar in the North American UCaaS Market

Frost & Sullivan

A Cloud with a Silver Lining. The year 2020 can’t be over soon enough so we can forget about the quarantines, disruption and anxiety surrounding the global pandemic. However, chaos often gives birth to innovation and progress. The year 2020 was a perfect example of a cloud with a silver lining. Almost overnight, digital transformation went from an abstract vision and the sole responsibility of IT departments to an immediate priority that is a shared concern across the entire organization.

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Our Best of 2020: Leadership Between Two Worlds

INSEAD Knowledge

This year's top articles take stock of the Covid-19 crisis, its future impact and the way forward.

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Identifying Your Target Partner and Defining The Value Exchange

CoSell

Envisioning A Target Partner When you think of an ideal partner, what comes to mind? We asked our CoSell clients to tell us more. Here are 6 criteria we gathered: Mutual Benefits: Each person benefits from the partnership. Each player enhances the outcome. Instead of igniting conflict, fear, or competition, each partner sees a mutual benefit. Clear Role: Each partner has a clear role in the partnership.

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Announcing the Crossbeam Partner Cloud

Crossbeam Blog

At Crossbeam, we believe the future belongs to those who embrace the partner ecosystem. It’s not just a thing we say , it’s a thing we do.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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5 Things 2020 Taught Us About Innovation

Planview Blog

The end of any year – but especially the end of the most bizarre 12 months of our present human experience – brings a period of reflection and learning. If there was a teachable moment for businesses in 2020, the biggest lesson (if not the most obvious one) is that unprecedented change requires an unprecedented response of agility and innovation. The COVID-19 pandemic created disruption around the world.

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Don’t Confuse Platforms with Ecosystems

INSEAD Knowledge

A beginners’ guide to high-value business models.

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Investing Strategically During A Crisis

Aepiphanni

After witnessing a turbulent economy during the first half of 2020, it is only natural for people to be conservative with the way they invest their money. Some have sold their stocks, others have changed their strategies and shifted to day trading, while many may still be hesitant to take that first step. However, writer Jeff Sommer wrote in The New York Times that investors who decided to stick.

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Experts Discuss the Convergence of Employee & Customer Experience

ITA Group

Experts Discuss the Convergence of Employee & Customer Experience. Today, we’re sharing excerpts from a conversation with two of ITA Group’s leaders, customer experience expert Max Kenkel and employee experience expert Tanya Fish. They sat down with us to talk about the crossroads of customer experience and employee experience, the root causes of poor customer experience and how the pandemic has changed brand expectations for customers and employees alike.

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Maximize Productivity and Simplify IT Management with Conversational AI

ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

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The Enablement Program That Can Help You Boost Agency Partner Retention by 70%

Crossbeam Blog

If the phrase “Mo’ Partners, Mo’ Problems” feels all too real, it could be a sign that your partner program is experiencing some growing pains. When Vidyard’s partnerships team felt those pains in June 2020, they hired Will Taylor , their first-ever partner enablement manager, to help their 115+ agency partners realize value faster and increase their partner retention rate.

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Product Development: When to Crowdsource and When to Commit

INSEAD Knowledge

The decision should be based on a holistic view of the project and its supply chain environment.

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Partnerships in Review 2020: Themes Across Industries

Vantage Partners

At the end of last year, my team and I took a few moments to reflect on an interesting 2019 in the world of partnerships , and to consider what the year to come might look like. 2020 brought us plenty of surprises – and readers might be surprised to find that we didn’t anticipate them all.

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DON'T WAIT TO SELECT YOUR NEXT CEO

PSMJ Resources Blog

A lot of baby boomers put off ownership transition—but shouldn’t. Not only do they need to start thinking about putting their firm in new hands, they need to calculate who would be best to take operations to the next level.

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How to Prove Marketing Value: Demonstrate Content ROI and Contribution to Sales

Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

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No Channel Team? No Sweat. Your Sales Reps are Channel Managers in Disguise

Crossbeam Blog

If you have a fun house mirror at your desk because, really, there should be ten of you , we see you.

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7 Steps for Success With Your Cloud Go-To-Market Strategy

PLM Alliances

In the early days of the cloud, companies could easily hook customers ready to try it by simply offering them access. However, i n today’s maturing cloud market, providing cloud access is no t e nough of a competitive advantage for companies to sustain or grow their market share. A fully realized go-to-market strategy is pivotal to capturing market share, building partnerships, and sustaining revenue.

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Ep. 140 – Line Drive Sales Enablement EVP, Anthony Crissie

COO Alliance

Our guest today is Line Drive’s Sales Enablement EVP, Anthony Crissie. . Line Drive is a turnkey solution that assists in management and consultation as well as strategic marketing. . Anthony is a husband, a girl dad and a Pearl Jam enthusiast. When not working at LineDrive, his passions include: cooking, playing golf, gardening, and playing with Isabella (5) and Sienna (4). .

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Investing Strategically During A Crisis

Aepiphanni

After witnessing a turbulent economy during the first half of 2020, it is only natural for people to be conservative with the way they invest their money. Some have sold their stocks , others have changed their strategies and shifted to day trading , while many may still be hesitant to take that first step. However, writer Jeff Sommer wrote in The New York Times that investors who decided to stick to their stocks have reaped great rewards.

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How to Leverage Intent Data for Better Outcomes

Speaker: Susan Spencer, Principal of Spencer Communications

Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.

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Reporting Tools & Software: The 5 Most Crucial Aspects (& 9 Popular Tools)

ClearPoint Strategy

Most organizations begin their reporting process in Microsoft Excel and PowerPoint—and typically don’t consider alternatives until their reporting becomes too robust or complex. They then begin looking for new tools in the marketplace and often find that creating the insightful reports they need will require a best-in-class reporting tool. Companies looking for reporting software need a solution that can handle five major components: Structure.

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Fallout from SolarsWinds Orion Breach to Reverberate Across Channel

Channel Insider

At least SolarWinds remote monitoring was unaffected, but MSPs should expect security reviews from customers.

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Ep. 140 – Line Drive Sales Enablement EVP, Anthony Crissie

COO Alliance

Our guest today is Line Drive’s Sales Enablement EVP, Anthony Crissie. . Line Drive is a turnkey solution that assists in management and consultation as well as strategic marketing. . Anthony is a husband, a girl dad and a Pearl Jam enthusiast. When not working at LineDrive, his passions include: cooking, playing golf, gardening, and playing with Isabella (5) and Sienna (4). .

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