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We’re all searching for customers who share our values and understand our brand’s essence. While we often think about customer relationships in terms of numbers, each one is a personal relationship built on trust and relies on empathy. It’s a question of shared understanding and shared values. The real strength is the quality of trust and empathy. In many ways, a customer relationship is a lot like other friendships, connections, and relationships.
This is a lovely moment – the winter solstice. The darkest day of the darkest week of the year in the northern hemisphere. when the descent into darkness pauses. the pause before light overtakes darkness. the pause before decrease changes to increase. If you pay close attention, you […]. The post Reflection on the Winter Solstice appeared first on Seapoint Center for Collaborative Leadership.
This is the first installment in our three-part series on scaling revenue-generating partnerships. Strategic partnerships can help source and accelerate sales deals, and also create a lock-in effect for joint customers that reduces long-term churn. But scaling a revenue-generating partnership program is not easy. It requires a strong foundation of security, data, access, and trust.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
We dream of lots of clients…but what happens when you’ve got too many prospects? I just got off the phone with Ned*, a regional Sales V.P., who I’ve known for years. He was bemoaning the fact that he didn’t know exactly how to qualify the quantity of sales opportunities from his team. “Our team is seeing so many different B2B leads and we’re scrambling to figure out where to focus our time.
I will publish my ebook “25 tips for successful Partnerships and Alliances” in parts here on my website. Every other week a tip from the book will be shared, in the weeks in between I will publish my regular column. If you prefer to read the tips in the ebook faster rather than wait a full year then click here to purchase your own copy of the book. Introduction part 2.
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Partnership Management Hub brings together the best content for partnership management and strategic alliance professionals from the widest variety of industry thought leaders.
I will publish my ebook “25 tips for successful Partnerships and Alliances” in parts here on my website. Every other week a tip from the book will be shared, in the weeks in between I will publish my regular column. If you prefer to read the tips in the ebook faster rather than wait a full year then click here to purchase your own copy of the book. Introduction part 2.
While COVID-19 helped increase digital payment adoption, 2021 will be the critical year to retain these users by demonstrating the convenience of digital payment solutions. The world paused in 2020. What started as a localized outbreak in Wuhan grew into a global health crisis. In a blink of the eye, COVID-19 became a pandemic. In an attempt to stop the pandemic from claiming more lives, governments in different countries issued restrictions on people’s movement.
In sales, we’re all on common ground. We’re contacting total strangers and converting them into long-term, repeat customers. On top of that, we are building collaborative partnerships, growing our network, and cultivating loyal customers who happily share warm introductions. A tall order, right? Yet, there is a specific way to achieve this. How? By building a scalable, winning sales process.
In the fall of 2020, the Partnership on AI (PAI) convened a series of online workshops to refine guidelines for the responsible sourcing of data enrichment services. This Workshop Series was part of the larger Responsible Sourcing Across the Data Supply Line initiative, which seeks to develop actionable resources for artificial intelligence (AI) practitioners to ensure quality working conditions for the people who clean and label training data or otherwise contribute human judgment to AI systems
What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
In traditional organizations, teams don’t have to think much about their team name, because it’s usually defined by their function: Marketing team, sales team, etc. But Agile team names? Those require a bit more thought. Choosing a unique Agile team name can be a fun, creative exercise that helps to solidify your team’s identity and reinforce Agile values.
Envisioning A Target Partner When you think of an ideal partner, what comes to mind? We asked our CoSell clients to tell us more. Here are 6 criteria we gathered: Mutual Benefits: Each person benefits from the partnership. Each player enhances the outcome. Instead of igniting conflict, fear, or competition, each partner sees a mutual benefit. Clear Role: Each partner has a clear role in the partnership.
The tech world is crowded. And that means the stakes for channel management have never been higher. How do you cut through the noise? Are SPIFFs, business plans, and marketing development funds really worth it? Get real-world, boots-on-the-ground insight into what it takes to build a partner relationship management motion that attracts, trains, retains, and motivates the right partners.
A Cloud with a Silver Lining. The year 2020 can’t be over soon enough so we can forget about the quarantines, disruption and anxiety surrounding the global pandemic. However, chaos often gives birth to innovation and progress. The year 2020 was a perfect example of a cloud with a silver lining. Almost overnight, digital transformation went from an abstract vision and the sole responsibility of IT departments to an immediate priority that is a shared concern across the entire organization.
The end of any year – but especially the end of the most bizarre 12 months of our present human experience – brings a period of reflection and learning. If there was a teachable moment for businesses in 2020, the biggest lesson (if not the most obvious one) is that unprecedented change requires an unprecedented response of agility and innovation. The COVID-19 pandemic created disruption around the world.
As we close out 2020 and look forward to 2021, we hope you are able to enjoy this special time of the year. Best wishes to you and your family, from all of us at Vantage Partners!
ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu
After witnessing a turbulent economy during the first half of 2020, it is only natural for people to be conservative with the way they invest their money. Some have sold their stocks, others have changed their strategies and shifted to day trading, while many may still be hesitant to take that first step. However, writer Jeff Sommer wrote in The New York Times that investors who decided to stick.
Experts Discuss the Convergence of Employee & Customer Experience. Today, we’re sharing excerpts from a conversation with two of ITA Group’s leaders, customer experience expert Max Kenkel and employee experience expert Tanya Fish. They sat down with us to talk about the crossroads of customer experience and employee experience, the root causes of poor customer experience and how the pandemic has changed brand expectations for customers and employees alike.
At the end of last year, my team and I took a few moments to reflect on an interesting 2019 in the world of partnerships , and to consider what the year to come might look like. 2020 brought us plenty of surprises – and readers might be surprised to find that we didn’t anticipate them all.
If the phrase “Mo’ Partners, Mo’ Problems” feels all too real, it could be a sign that your partner program is experiencing some growing pains. When Vidyard’s partnerships team felt those pains in June 2020, they hired Will Taylor , their first-ever partner enablement manager, to help their 115+ agency partners realize value faster and increase their partner retention rate.
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
A lot of baby boomers put off ownership transition—but shouldn’t. Not only do they need to start thinking about putting their firm in new hands, they need to calculate who would be best to take operations to the next level.
In the early days of the cloud, companies could easily hook customers ready to try it by simply offering them access. However, i n today’s maturing cloud market, providing cloud access is no t e nough of a competitive advantage for companies to sustain or grow their market share. A fully realized go-to-market strategy is pivotal to capturing market share, building partnerships, and sustaining revenue.
Our guest today is Line Drive’s Sales Enablement EVP, Anthony Crissie. . Line Drive is a turnkey solution that assists in management and consultation as well as strategic marketing. . Anthony is a husband, a girl dad and a Pearl Jam enthusiast. When not working at LineDrive, his passions include: cooking, playing golf, gardening, and playing with Isabella (5) and Sienna (4). .
Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
After witnessing a turbulent economy during the first half of 2020, it is only natural for people to be conservative with the way they invest their money. Some have sold their stocks , others have changed their strategies and shifted to day trading , while many may still be hesitant to take that first step. However, writer Jeff Sommer wrote in The New York Times that investors who decided to stick to their stocks have reaped great rewards.
Most organizations begin their reporting process in Microsoft Excel and PowerPoint—and typically don’t consider alternatives until their reporting becomes too robust or complex. They then begin looking for new tools in the marketplace and often find that creating the insightful reports they need will require a best-in-class reporting tool. Companies looking for reporting software need a solution that can handle five major components: Structure.
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