Stellar Partnerships
JUNE 19, 2023
Emus aren’t the smartest of birds. Their tiny head atop a big body gives you a clue to the size of their brainpower. I once visited an emu farmer and noticed that the emus crowded themselves in one corner of the field, right up against the fence. At the same time his llamas enjoyed the freedom of a hundred grassy, delicious hectares, undisturbed by the noisy crowd at the fence.
Remarkable Partnerships
JUNE 20, 2023
When I was working at BBC Children in Need, and leading on the partnership with Lloyds Banking Group, our partnership agreement was one of the most useful tools. Why? Because it was simple and effective, supported the delivery of our partnerships goals, whilst protecting both parties brands. This example stands out. From our experience we see a huge variation in the quality of partnership agreements. – not even in place, whilst others are so complex that they add no value.
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Phoenix Consulting Group
JUNE 22, 2023
Ease of Doing Business (EoDB) is frequently cited as a key element in successful partnering. In my business, I often find that partners cite that they partner with the Big Brand Gorilla in their market because they have to—customers demand it. But if they’re given a choice, they will lead with the Challenger Chimp, a second-tier competitor, because they are easier to do business with.
Collaboration LLC
JUNE 20, 2023
Have you ever experienced overwhelmingly high sales followed by a sudden decline that leaves your business struggling to maintain solid cash flow? If so, you're not alone. I refer to this cycle as the "rollercoaster," and it not only burdens the business and the team but also hinders the long-term growth of the organization. Consistency in the sales process is crucial for achieving sustainable growth, even during the busiest times.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Be Partner Ready
JUNE 18, 2023
Let’s demystify a term that frequently makes headlines but is often misunderstood: recession. It’s easy to get sucked into doom and gloom thinking, which can erode your confidence when approaching corporates and undermine your negotiation. A recession definition A recession is typically defined as a significant, widespread and prolonged decline in economic activity across a country or region.
Partnership Management Hub brings together the best content for partnership management and strategic alliance professionals from the widest variety of industry thought leaders.
Jake Jorgovan
JUNE 20, 2023
User-generated content has become a powerful tool for brands to connect with their audience, build authenticity, and drive engagement. As businesses recognize the value of UGC, the demand for specialized agencies that excel in leveraging user-generated content has surged. This article aims to provide valuable insights into the top UGC agencies in the industry, showcasing their distinctive features, expertise, and track records.
Channel Insider
JUNE 21, 2023
The vast majority of Australian IT professionals can expect a pay rise this year. However, in a market throttled by skill shortages, most workers will find it inadequate. These were the findings in the Hays Salary Guide FY23/24 research report. To compile the report, Hays surveyed more than 14,000 employers and professionals. The results show that 93% of tech employers will see their salaries increase in the coming financial year.
Frost & Sullivan
JUNE 20, 2023
SAN ANTONIO – June 20, 2023 – Frost & Sullivan recently researched the commercial heat pumps market and, based on its findings, recognizes Mitsubishi Heavy Industries Air-Conditioning Europe Ltd. (MHIAE) with the 2023 European Company of the Year Award. Mitsubishi Heavy Industries (MHI) Group is one of the world’s leading industrial groups, spanning energy, smart infrastructure, industrial machinery, aerospace, and defense.
CenterPoint Group
JUNE 23, 2023
Telecommunications services are among the most significant expenses a business must manage. Vendor contracts, service plans, hardware, wireless devices, installation and maintenance, support—costs add up quickly. Finding ways to reduce telecom expenses isn't always easy.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Chameleon Sales
JUNE 23, 2023
When planning corporate events such as trade shows and seminars, are you considering your return on investment (ROI)? How are you managing and maximizing it? Exhibiting and presenting at these events can be valuable business growth strategies. But they’re also costly and time-consuming. From marketing and advertising to event space and equipment to staffing, trade shows can be one of a company’s largest expenses in a year—in fact, events account for about 31.6% of a brand’s marketing budget—on a
Impact
JUNE 23, 2023
Bylines and articles of impact.com, the leading partnership marketing platform globally. See these features of impact.com in news and media.
Frost & Sullivan
JUNE 22, 2023
San Antonio, TX — June 22, 2023 — Frost & Sullivan recently researched the contact center-as-a-service (CCaaS) industry and, based on its findings, recognizes Five9 with the 2023 LATAM Competitive Strategy Leadership Award. Five9 is a well-positioned CCaaS platform provider that excels in the LATAM cloud contact center arena as a market-leading software company with over 21 years of CCaaS experience.
ForzaDash
JUNE 22, 2023
Getting a testimonial from an MSP client can be a valuable way to showcase the quality of your products or services and build trust with potential MSP customers. Here are some practical steps to help you get a testimonial from a client: 1. Provide excellent service: The foundation of receiving a positive testimonial is to deliver exceptional service or products that genuinely help your client.
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The tech world is crowded. And that means the stakes for channel management have never been higher. How do you cut through the noise? Are SPIFFs, business plans, and marketing development funds really worth it? Get real-world, boots-on-the-ground insight into what it takes to build a partner relationship management motion that attracts, trains, retains, and motivates the right partners.
TRG Blog
JUNE 22, 2023
In today's dynamic business landscape, external market forces are constantly evolving, impacting organisations of all sizes. Even large enterprises have realised the need to take corrective action to weather an impending recession.
CenterPoint Group
JUNE 22, 2023
The past few years haven't been easy for many procurement and supply chain professionals. A global pandemic. Geopolitical tensions. Rapid changes in customer demand. All of these factors, among others, have posed a variety of supply chain procurement challenges.
Phoenix Consulting Group
JUNE 22, 2023
I was recently asked if partnering is complex or complicated. This had me stumped because I had always thought of these terms as synonymous. So I did some homework. I found a great article from MIT Sloan that gave me a good working idea of the differences. Here it is in a nutshell: “Complicated problems can be hard to solve, but they are addressable with rules and recipes, like the algorithms that place ads on your Twitter feed.
PLM Alliances
JUNE 22, 2023
When you’re leading an important business strategy, innovation, or change initiative, you may often find yourself at the edge of a cliff without a bridge to cross. In other words, you may feel like there isn't a clear path forward when your efforts seem to be stalled or stuck in “neutral.” We’ve found that the root cause of a stalled transformation usually always relates back to the same thing: people readiness.
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ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu
Binfire Collaboration Blog
JUNE 22, 2023
Keeping documentation in check can be a tedious activity. It doesn’t help that it is a continuous task that you can’t simply do once and forget about it once it’s over. Instead, you need to create new documents and update old ones regularly. Luckily, technology has advanced so much that you no longer have to hire additional employees to take care of your documentation but can instead use tools to help you.
Tackle.io
JUNE 21, 2023
Today, we made the decision to reorganize and restructure our team to set ourselves up for our long-term mission of being the Cloud GTM company and are unfortunately separating from 75 of our amazing Tacklers. This is a decision that comes after an ongoing discussion about how the market is evolving, what our customers most need today, and how we best adapt for short and long-term success.
Market Source Inc
JUNE 21, 2023
Tired of silos destroying your customer experience? A tool you likely already have in your arsenal – customer success – is the great silo killer. Follow these 10 principles and break them down for good. The post 10 Customer Success Principles to Kill the Silo Mentality appeared first on MarketSource.
Frost & Sullivan
JUNE 21, 2023
SAN ANTONIO, TX. – June 21, 2023 – Recently, Frost & Sullivan assessed the holistic web protection platform industry and based on its findings, recognized Edgio with the 2023 Global Customer Value Leadership Award. The company is backed by its own private network, with more than 300 points of presence and more than 250 terabits per second capacity worldwide.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
ForzaDash
JUNE 20, 2023
In the world of business, MSP leads are the lifeblood of success. They represent potential MSP customers interested in your products or services. However, acquiring MSP leads is the first step; the true potential lies in converting them into loyal clients. A well-executed lead follow-up strategy is the key to unlocking this potential and driving growth.
Chaneltivity
JUNE 19, 2023
It’s a tale as old as time: The first thing a new partnerships leader does is switch to the PRM they know. But has it ever actually made your partner program better ? Chances are, the switch incited more chaos — confusing partners and sinking time and money that could’ve been spent developing deeper relationships with strategic partners. The truth is, there are very few times when switching to a different partner relationship management solution is necessary.
Market Source Inc
JUNE 20, 2023
Recall Program Manager Diego Gomez has built a successful MarketSource career based on the idea that hard work beats genius. And he insists, “Take pride in your work, and let there be no doubt that you did it.” The post Diego flourishes in fast-paced environments and meets challenges in pursuit of perfection. appeared first on MarketSource.
Frost & Sullivan
JUNE 20, 2023
SINGAPORE – June 21, 2023 – Frost & Sullivan recently researched the data center services industry and, based on its findings, recognizes STT GDC Thailand with the 2023 Company of the Year Award. STT GDC Thailand is a leading hyperscale colocation data center services provider that focuses on supporting the growing demand for digital infrastructure from over-the-top (OTT) enterprises.
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
ForzaDash
JUNE 18, 2023
As Managed Service Providers (MSPs) compete in a dynamic and fast-evolving industry, one of the critical differentiators lies in delivering personalized client experiences. In today’s customer-centric landscape, businesses expect customized solutions that address their unique challenges and requirements. Personalizing your MSP marketing helps you stand out from the competition and fosters stronger connections with clients, leading to enhanced loyalty and long-term partnerships.
SFE Partners
JUNE 22, 2023
Unraveling Sales Ops and RevOps In today’s dynamic business landscape, organizations are continually seeking new ways to optimize their operations and drive revenue growth. Two essential functions that contribute significantly to achieving these goals are Sales Operations ( Sales Ops ) and Revenue Operations ( RevOps ). While these terms may sound similar, they encompass distinct areas of expertise and play unique roles within an organization.
Frost & Sullivan
JUNE 20, 2023
SAN ANTONIO, TX. – June 20, 2023 – Frost & Sullivan , in its ongoing research into sustainability and circular economy, continues to evaluate companies in the contact center industry that are furthering efforts to achieve sustainability goals within their company, as well as assisting clients in doing the same. Frost & Sullivan recently surveyed the contact center industry and, based on its findings, recognizes Genesys ® with the 2023 North American Company of the Year Award for Sustaina
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