Sat.Oct 28, 2023 - Fri.Nov 03, 2023

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5 secrets to pricing partnerships

Stellar Partnerships

Negotiating the value of corporate partnerships is like the bathroom scene in the film Pretty Woman. Edward is negotiating for a week of Vivien’s time and they settle on $3,000 – but she would have been happy with $2,000 and he was more than willing to pay $4,000. It’s easy for a charity to underestimate the value it brings to a corporate partnership and settle for less than it’s really worth.

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Why "Winning" Internal Negotiations Leads to External Wins

Vantage Partners

As the world shrinks and becomes more interconnected, global clients have come to expect their preferred providers to deliver services and be accountable everywhere and anywhere. For the provider, the reality may be that they cannot deliver every service in every location this client requires, but they must rely on a network of partners. Whether those partners are truly third parties, or more like subsidiaries, business units, regional divisions, or something else, they are often in fact account

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Our AI Strategy (and a Blueprint for Yours)

Planview Blog

From decades of gradual developments to today’s groundswell of breakthroughs, AI has metamorphosed from a futuristic idea to a fundamental business tool. For businesses caught in the present moment, the question is no longer about “if” but “how” to integrate AI into the fabric of their strategies. In this post, we’ll dive into Planview’s AI journey, showcasing how AI isn’t just a tool, but a game-changing ally.

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Top 15 B2B Advertising Agencies: Driving Business Success in 2023

Jake Jorgovan

We don’t have to tell you that today’s B2B world is extremely competitive. But the right advertising agency can help you stand out from the crowd. These agencies have the expertise and experience to outline your unique value proposition, reach your target audience, and achieve your business goals. And you’ve come to the right place to find that advertising firm.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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Why You’re Missing Out on the Best Ideas

INSEAD Knowledge

In the quest for groundbreaking solutions, businesses actively seek a wide range of distinct ideas. However, the suggestions they receive – whether from employees or external contributors – eventually end up being quite similar. Why does this happen? Our research shows that businesses influence the ideas they get because they send signals about what they like.

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TeamT5 Awarded Frost & Sullivan’s 2023 Taiwanese Company of the Year Award for Offering Superior Intelligence-driven Cyber Defense Solutions

Frost & Sullivan

SAN ANTONIO – November 2, 2023 – Frost & Sullivan recently researched the threat intelligence industry and, based on its findings, recognizes TeamT5 with the 2023 Taiwanese Company of the Year Award. TeamT5 is a well-positioned Taiwanese threat intelligence provider that supports customers in the United States, Japan, and Taiwan. TeamT5’s vast customer base includes government agencies, financial companies, telecom operators, high-tech companies, electronic manufacturing services companies,

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VIS Global’s Success & Insights into the Australian Channel

Channel Insider

VIS Global, a communications solutions provider and key partner to Avaya, Fortinet, Cyara, and others in Australia, has achieved great success by transforming its business from a systems integrator to become more consultative and services-based. Now, the company has a positive outlook and vision for the IT channel in Australia and globally, despite pervading macroeconomic headwinds.

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Choosing the Right Path: Building vs Buying Value Stream Integration Software

Planview Blog

In today’s fast-paced software development landscape, the race to streamline workflows, reduce waste, optimize processes, and boost collaboration is more urgent than ever. That’s where value stream integration solutions play a pivotal role, promising immediate end-to-end visibility, highly efficient operations, and the power to make data-driven decisions.

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How to Leverage User Behavior Analytics Data for SEO Success

SEO Magazine

SEO success relies on many facets, one of which is user behavior analytics data. You can significantly boost your website’s visibility by fully understanding and leveraging this valuable information. User behavior metrics clearly show how visitors interact with your site, giving you the upper hand in refining your SEO strategy for maximum impact.

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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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Business Intelligence: A Recipe for B2B Revenue Resilience

Market Source Inc

Business intelligence done right goes beyond data synthesis and reporting to surface insights that not only create revenue but make you resilient. Here’s what else BI can do for you. The post Business Intelligence: A Recipe for B2B Revenue Resilience appeared first on MarketSource.

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Circular Week 2023 – Growth Opportunities for Sustainable Packaging, Net-Zero Cities, and Circular Fashion

Frost & Sullivan

The 6 th edition of Circular Week themed “Put Economy in Circular Motion” was organized by INNOWO and held in Warsaw between 23 – 29 October 2023. Frost & Sullivan was invited as a knowledge partner for the event promoting Circular Cities, however, I also participated in other events organized throughout the week to dive into the discussions of the Circular Economy growth accelerators.

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Establishing a Solid Base of Organic Media Exposure to Secure Top-Tier Coverage

LaVoie Health Science Blog

For most companies, attracting top-tier media coverage is a key priority of their strategic communications goals. As a strategic communications and public relations firm collaborating with health and science brands, we understand how aligning on media expectations can often times pose a significant challenge. Groundbreaking news can certainly affect top-tier coverage immediately but often you are competing with other critical and important news.

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Key Machine Learning Algorithms for Enhanced SEO and Marketing Success

SEO Magazine

You’re investing time, energy, and resources in your SEO marketing strategies. Yet, you might gain more by understanding Machine Learning algorithms for advanced SEO success. These tactics help forecast trends better and tweak campaigns effectively. But what are these key machine learning components? Let’s delve into how they contribute to improving your online presence and further optimizing the outcome of digital marketing efforts.

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How to Build Competitive Channel Programs: Advice from 7 Channel Experts

The tech world is crowded. And that means the stakes for channel management have never been higher. How do you cut through the noise? Are SPIFFs, business plans, and marketing development funds really worth it? Get real-world, boots-on-the-ground insight into what it takes to build a partner relationship management motion that attracts, trains, retains, and motivates the right partners.

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Good integration delivers real M&A value. Or does it?

BTD Consulting

Despite 20 years in the business, this is a fair question: Yes, there’s an obvious ‘common sense’ logic to the notion that deal benefits won’t be delivered unless you have a plan. You can’t deliver the plan unless it’s executed well. You can’t achieve success unless you bring your people with you. But the real question – certainly the one in the minds of your investors or lenders – remains central, even if not explicitly asked: How much time, effort and cash, internally or externally, should y

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Learnings & Insights from Tackle’s 2023 State of Cloud GTM Report

Tackle.io

[link] Get the full 2023 State of Cloud GTM Report In this year’s report, you’ll find key learnings such as: Cloud Marketplaces have created a path for revenue transformation Marketplace and co-sell go hand-in-hand Executing on Cloud GTM, particularly at-scale, doesn’t come without its challenges Cloud GTM is a strategic, long-term, company-wide commitment—not a tactical or departmental initiative Cloud GTM success is a journey, not a destination As well as predictions to keep in mind as we hea

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What Happens in a ClearPoint Strategy Evaluation?

ClearPoint Strategy

See how you can get one for free before the new year.

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9 Ways Search Engines Enhance User Search with Machine Learning

SEO Magazine

You’re knee-deep in the digital age. Search engines now use machine learning and AI to augment your search experience. Complex algorithms predict what you want, delivering faster results of higher relevance. This technology also powers SEO strategies for businesses that aim to reach customers like you more effectively. The Rise of Machine Learning in Search Engines Looking at the current landscape of search engines , you notice that machine learning is no longer a concept from sci-fi movie

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Maximize Productivity and Simplify IT Management with Conversational AI

ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

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Frost & Sullivan Honors Komodo Health with Technology Innovation Leadership Award for Its Data-Driven Platform to Improve Patient Care

Frost & Sullivan

San Antonio, TX and San Francisco, CA — November 2, 2023 — Frost & Sullivan recently researched the real-world evidence (RWE) IT solutions industry and, based on its findings, recognizes Komodo Health with the 2023 North American Technology Innovation Leadership Award. Komodo is an American software-as-a-service (SaaS) provider that converts vast amounts of data into meaningful insights to increase productivity and deliver exceptional value to its healthcare customers.

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Response to the FEC – Artificial Intelligence in Campaign Ads

Partnership on AI

Share Our Blog / Blog Synthetic and Manipulated Content Response to the FEC – Artificial Intelligence in Campaign Ads PAI Staff November 1, 2023 Content Wrapper Click here to start editing --> The post Response to the FEC – Artificial Intelligence in Campaign Ads appeared first on Partnership on AI.

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The Future of AI in AEC Marketing

PSMJ Resources Blog

The world is already experiencing a paradigm shift with the launch of ChatGPT and the plethora of new artificial intelligence (AI) tools that followed. But how will AI affect the future of marketing, specifically for architecture, engineering, and construction (AEC) firms?

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How to Use Sentiment Analysis for Boosting SEO Trustworthiness

SEO Magazine

You want your website to rank high. To do this, consider the power of sentiment analysis in boosting SEO trustworthiness. This technique provides insights into public sentiments towards your brand or product online. This helps search engines like Google to determine relevance and reliability for the users searching for something related to your product.

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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

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Connected Car Technologies, Electric Vehicles, Used Cars, and Digitization to Energize the Global Vehicle Leasing Market

Frost & Sullivan

Consolidation picks up pace as leasing companies seek to achieve economies of scale, gain market share, enhance capabilities, expand customer and geographic coverage, and broaden their product and service portfolios. The global vehicle leasing market is set to hit a new milestone in 2023, crossing the $200 billion mark for the first time to reach $202.5 billion, with operational leasing accounting for almost 60% of total revenues.

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AI-Powered Customer Experiences: Transforming the eCommerce Landscape

Binfire Collaboration Blog

Artificial intelligence (AI) has had an astounding effect on the eCommerce landscape, greatly changing customer experiences in online retailing. From personalized product recommendations and 24/7 chatbots to predictive analytics and visual search capabilities, this emerging field is changing how customers shop and interact with businesses. Discover the advantages, challenges, and future potential of AI in eCommerce , as we examine how it’s revolutionizing the way we shop in digital marketp

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5 highlights from International Fundraising Congress 2023

Remarkable Partnerships

Written by Georgina Oxlade, Associate Director of Operations, Remarkable Partnerships. International Fundraising Congress (IFC) 2023 was inspirational. The theme for 2023 was Unite. We truly felt this theme throughout the conference – from the topics covered to the opportunity to network. Remarkable Partnerships had the pleasure of delivering two workshops during the conference, as well as attending sessions delivered by others.

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Ways to Incorporate AI into Your Video Marketing for Better SEO

SEO Magazine

You, the savvy marketer, face a digital battleground. SEO rules are changing rapidly, and traditional video marketing isn’t cutting it. So what’s your secret weapon? It’s time to embrace artificial intelligence. Integrating AI with video content creation can significantly boost your SEO game. You benefit from tailored insights that drive traffic and rank higher on search results pages, all while saving precious resources.

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How to Prove Marketing Value: Demonstrate Content ROI and Contribution to Sales

Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

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From Developer to Marketer: A Day in the Life of Yadhu Krishnan, Retention Marketing Manager

Planview Blog

Yadhu Krishnan considers himself more logical than creative. That’s what gives him an advantage as a retention marketing manager—the first role he’s had that is involved with the customer side instead of the go-to-market (GTM) side. Read about his journey to this position, how his background is building his creativity, and what he thought of the grand opening of the new Planview Global Capability & Innovation Center in Bangalore, India.

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Forbes: “To Moonshot, Or Not To Moonshot, Your Business?”

LaVoie Health Science Blog

CEO Donna LaVoie was one of three entrepreneurs who run smart businesses to see where they placed themselves on the Moneymaker-to-Moonshot continuum. “For us, it’s about staying true to who we are… we have trademarked methodologies that we deploy, and we can continue to develop these methodologies and train our staff on them. LaVoie sees plenty of growth opportunities along her current path, but that doesn’t mean she’s averse to innovative pivots.

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Recent A/E/C Mergers and Acquisitions in the News

PSMJ Resources Blog

Here’s your look at some of the latest A/E/C mergers and acquisitions making headlines.

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