Why have VPs of Channel Sales Forgotten Best Practices Validated Over 160 Years Ago
Successful Channels
FEBRUARY 16, 2018
In 1850, Isaac Singer introduced the first automatic sewing machine to be sold to homemakers and seamstresses for $10. Up to that point, sewing machines sold for hundreds of dollars almost exclusively to commercial businesses. . Isaac Singer needed to create an entirely new channel to represent, demonstrate, sell and service his invention to a yet-to-be-developed consumer and small business sewing market.
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