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Originally written in French by Olivia Mazon. Translated by Hannah-Mei Grisley. In a marketing environment full of strategies, skills and consumer needs, we should ask ourselves where open innovation fits in big businesses’ marketing strategies. Reflecting on the global final of an innovation challenge organized by one of the biggest French cosmetic brands, it’s now time for us to draw lessons from this experience.
Some years ago, a member of a business owner peer group responded to a roundtable question about what he planned to do to get ready for the coming year. His answer surprised a number of people who were expecting the usual strategies of goal setting, customer research, talking with the bank to raise money. What he said was, “I first try to think about what my path to success should be to reach my goals and the goals of the business.“ He said that everyone has a different idea of their path but no
Friday, January 4 - Maryland Bankers Association - 12 Annual “First Friday” Economic Outlook Forum - 10:0am - 2:30pm - Baltimore Marriott Waterfront Hotel WHY? This event tends to sell out. Local economic experts will discuss both current events and and the future of the region’s economy. Great crowd of influential business owners, ceo’s and executives.
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