Partner Path
FEBRUARY 23, 2022
For a next generation partner program, consider this first. Limit the Ch-ch-ch Changes. At the risk of aging myself with a David Bowie reference, I understand you feel the need to change your partner program every year, allowing it to “grow up.” As a partner program professional, that’s your job, right? But before you designate new partner types, create new initiatives and/or alter partner incentives – examine why.
Phoenix Consulting Group
FEBRUARY 23, 2022
as Published in Forbes.com. Even before Covid-19, many leaders often commented that we were experiencing a disruptive business climate. Oh, little did we know. This climate has often been called VUCA: volatility, uncertainty, complexity, and ambiguity. The phrase started with the U.S. Military to describe the new world order or rather disorder after the Cold War.
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PartnerTap
FEBRUARY 25, 2022
To make sure you don’t waste another dime on misallocated MDF spend, you need to prioritize the partners that will generate the most revenue. Usually, funds are allocated regardless of whether the partner will be a top producer or not. Companies simply don’t have the hard data they need to identify the partners that could generate the highest returns.
INSEAD Knowledge
FEBRUARY 21, 2022
Regular appreciation and thanks from service users can make a huge difference in the lives of burnt out essential workers.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Chameleon Sales
FEBRUARY 25, 2022
A core part of any sales or business development plan is lead generation. Lead generation is process of finding qualified leads with potential of becoming customers. Getting this system into place takes money and, equally important, time. To establish a successful lead generation system, you’ll need: Experienced staff. Training and support. Database, phone, and computer systems.
Partnership Management Hub brings together the best content for partnership management and strategic alliance professionals from the widest variety of industry thought leaders.
PartnerTap
FEBRUARY 25, 2022
To make sure you don’t waste another dime on misallocated MDF, you need to prioritize the partners that will generate the most revenue. Usually, funds are allocated regardless of whether the partner will be a top producer or not. Companies simply don’t have the hard data they need to identify the partners that could generate the highest returns. With PartnerTap, companies can get the actionable data they need to prioritize MDF investments by measuring the pipeline generated through each company’
Aepiphanni
FEBRUARY 23, 2022
Optimizing existing business processes for your company may feel like a daunting task, but it’s part of running a successful, forward-thinking business. Perhaps you’re a creature of habit and used to doing things the way they’ve always been done. We understand – change is scary and never easy, but it can bring about positive and […].
Thinkers 50
FEBRUARY 21, 2022
Thomas Wedell-Wedellsborg is an innovation expert and executive advisor, whose research has been featured in multiple global publications. Prior to his business career, he served for four years as an officer with the Danish Royal Guards. Thomas champions the importance of solving the right problems and provides the tools to do so, with special emphasis on framing and reframing the problems we face.
Frost & Sullivan
FEBRUARY 24, 2022
Written by Subarna Poudel, with Swetha Krishnamoorthi, Senior Industry Analyst with Frost & Sullivan’s Security Practice. Three “Cs” encapsulate the main challenges that have gripped the world this decade—coronavirus, climate change, and cybercrime. Although solutions exist to address the first two challenges (whether governments opt to is a separate question), the third threat—cyberattacks—is a critical concern for enterprises and governments worldwide because of the insidious nature of th
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The tech world is crowded. And that means the stakes for channel management have never been higher. How do you cut through the noise? Are SPIFFs, business plans, and marketing development funds really worth it? Get real-world, boots-on-the-ground insight into what it takes to build a partner relationship management motion that attracts, trains, retains, and motivates the right partners.
Mindmatrix
FEBRUARY 21, 2022
Through-channel marketing automation (TCMA) or Distributed Marketing Management (DMM), is the process of using technology, primarily, sales and marketing automation tools to help channel partners leverage the company’s brand and corporate marketing and sales assets to grow their brand and ease their workload. TCMA benefits both–the company and the partners by infusing a lot of efficiency and effectiveness into partner marketing.
INSEAD Knowledge
FEBRUARY 20, 2022
The important role of leaders in giving their employees the space and permission to get creative.
Channel Insider
FEBRUARY 25, 2022
Cognizant is a global IT management and consulting services company specializing in digital transformation and technology modernization for business clients. Cognizant is a top enterprise IT channel partner serving over 20 industries and 35% of the Fortune 500 clients. The bulk of Cognizant’s operations currently takes place in North America and Europe, with more than 330,000 employees helping clients modernize IT infrastructure, transform digital experiences, and automate business process
Frost & Sullivan
FEBRUARY 20, 2022
Frost & Sullivan experts present strategic insights on key trends to watch. San Antonio – Feb. 21, 2022 – In the past few decades, globalization, evolving workforce demographics, shifting customer requirements, and technology advancements have transformed value propositions and competitive factors across every industry. However, the recent pandemic has accelerated trends that have disrupted business models for years.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Impact
FEBRUARY 24, 2022
Affiliate marketing and referral partnership programs drive vast amounts of business to SaaS companies. These partnerships allow you to scale your sales and marketing rapidly. Rather than investing in sales and marketing resources that may or may not bear fruit, referral partnerships don’t cost anything financially until they start driving business.
INSEAD Knowledge
FEBRUARY 22, 2022
What society and business schools can do to stop corporate crimes.
Channel Insider
FEBRUARY 22, 2022
As competition continues to increase, a wide range of software and services are now available to help managed service providers (MSP) optimize their offerings and differentiate themselves in a crowded marketplace, covering everything from remote monitoring and management to professional services automation. According to the results of a recent survey of 419 MSPs worldwide, fully 85 percent of MSPs see opportunities to grow their business, and 59 percent have expanded their services portfolios wi
Frost & Sullivan
FEBRUARY 25, 2022
SAN ANTONIO – Feb. 25, 2022– Organizations in the industrial technologies market are readjusting their supply chains to meet growing demand, presenting lucrative opportunities for market participants. While organizations will continue to emphasize technology, companies that adopt innovative business models and adapt to changing consumer preferences are expected to flourish.
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ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu
ITA Group
FEBRUARY 22, 2022
[WEBINAR] Be Easier to Do Business With by Improving Channel Program Personalization & the Partner Experience. Being easier to do business with takes many forms, but the most consistent way is to personalize your program using the research-backed tips shared in our webinar. Partners told us exactly what they needed to increase performance—personalization, relevance and communication.
ClearPoint Strategy
FEBRUARY 24, 2022
After years of helping organizations simplify their strategy and reporting processes, it has become clear that many organizations struggle with similar strategic planning questions. Because all these questions are important—and the answers tend to help organizations get a better grip on their strategy—we decided to share the ones we hear most frequently below. 11 Common Strategic Planning Questions. 1.
Tackle.io
FEBRUARY 25, 2022
[link] Hillorie Farace di Villaforesta, Head of Cloud Alliances at Dataiku, shares the story of why Dataiku decided to start selling on the Cloud Marketplaces, her advice for others who are looking to get started, and how Tackle has helped support Dataiku across all three of the major Cloud Marketplaces. Read the full case study here.
Frost & Sullivan
FEBRUARY 23, 2022
San Antonio — February 23, 2022— Based on its recent analysis of the European Operating Room Inventory Management Solutions Industry, Frost & Sullivan recognizes Identi Medical (Identi) with the 2022 New Product Innovation Award for delivering superior data-capture solutions that create real-time operating room (OR) medical inventory data. Identi Medical enables hospitals to replace barcodes and manage their inventory with effective image recognition sensors and real-time tracking, facilitat
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
Internicola Law Firm
FEBRUARY 25, 2022
Licensing is not an alternative to franchising. Find out why, and learn how to expand and protect your brand. . For entrepreneurs looking to expand their brand, franchising and licensing can both seem like viable options. When considering the choices, though, business owners often arrive at the erroneous conclusion that franchising and licensing are the same.
PSMJ Resources Blog
FEBRUARY 24, 2022
As smoothly as many architecture, engineering, and construction (AEC) firms have adapted to the realities of doing business during a pandemic, and as plentiful as the opportunities for project work are heading into the new year, there’s plenty of reason to believe that 2022 will be even better for AEC firms than 2021. The “X factor” in that outlook, of course, is the intense competition for new business.
Tackle.io
FEBRUARY 25, 2022
[link] Jeff Tishgart, Global Technology Alliances at SailPoint, shares the strategic reasons why SailPoint decided to start selling through the Cloud Marketplaces, what their multi-year journey has been like, and the successes they’ve seen so far.
Frost & Sullivan
FEBRUARY 24, 2022
Supply-side disruptions, along with factors such as new variants and surging inflation, recently led to a downgrade in Frost & Sullivan’s 2022 global growth forecast from over 5% to 4.5%. Easing of supply chain pressures by late 2022-early 2023 is anticipated under a baseline scenario. Businesses will increasingly incorporate just-in-case strategies as opposed to just-in-time manufacturing in order to improve supply chain resilience.
Speaker: Susan Spencer, Principal of Spencer Communications
Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.
Impact
FEBRUARY 24, 2022
Newcomers to partnership marketing may wonder what benefits it can bring to their organization. After all, sales and marketing are proven tactics for growing revenue, which is why so many enterprises still rely on them. Brands already have sales and traditional marketing teams within their organizations so they don’t require any start-up effort. For enterprises that have yet to implement partnerships programs or partner management, the first question asked is often, “why get started with partner
Thinkers 50
FEBRUARY 24, 2022
Azeem Azhar is the creator of Exponential View, a newsletter on the intersection of technology, business and society, and an active investor. Previously he founded a number of technology startups. Azeem began his career as a journalist and has an MA in PPE from Oxford University. On Tuesday, 1 March 2022, Stuart Crainer and Des Dearlove will have Azeem Azhar on as a guest in a new session of the Thinkers50 Radar 2022 LinkedIn Live series in partnership with Deloitte.
Tackle.io
FEBRUARY 25, 2022
[link] Hillorie Farace di Villaforesta, Head of Cloud Alliances at Dataiku, shares the story of why Dataiku decided to start selling on the Cloud Marketplaces, her advice for others who are looking to get started, and how Tackle has helped support Dataiku across all three of the major Cloud Marketplaces.
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