Stellar Partnerships
APRIL 4, 2022
At his inauguration, US President John F Kennedy made an impassioned speech to his fellow Americans. “Ask not what your country can do for you; ask what you can do for your country”. He put forth an ambitious vision of change and renewal. He didn’t tell the audience he had a gold, silver and bronze version of programs and ask them to choose one. I spoke recently to the former marketing manager at a well-known chocolate company.
Frost & Sullivan
APRIL 6, 2022
San Antonio – Apr 6, 2022– Frost & Sullivan’s recent analysis of the global industrial cybersecurity market finds that organizations looking to build an effective operational technology (OT) security posture face a critical shortage of OT security expertise. This creates lucrative growth prospects for OT security vendors. As a result, the global industrial cybersecurity market will likely hit $10.2 billion by 2025 from $3.3 billion in 2020, registering exponential growth at a compound
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INSEAD Knowledge
APRIL 4, 2022
The United Nations is both a fascinating playground for artificial intelligence applications and a showcase of AI implementation problems and solutions.
Be Partner Ready
APRIL 3, 2022
There’s just three little letters that make up a big and important word: WHY. I became intimately acquainted with the word WHY during the early 1990s. In the midst of a messy relationship break-up, I’d sing the Annie Lennox song ‘Why’ through tears day and night. If you don’t know the song check it out, it’s a stunner.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Channel Insider
APRIL 4, 2022
Small and mid-sized businesses (SMBs) face the same cybersecurity issues as their enterprise counterparts, only they lack the staff to monitor their networks 24/7. To bridge that gap, many SMBs turn to managed security services. However, without experience in the technology industry, it can be difficult for small businesses to know what kinds of protection services they need.
Partnership Management Hub brings together the best content for partnership management and strategic alliance professionals from the widest variety of industry thought leaders.
INSEAD Knowledge
APRIL 6, 2022
Unlike the climate crisis, biodiversity loss is just starting to get the attention it deserves.
Frost & Sullivan
APRIL 7, 2022
An integrated and agile approach enables the pharmaceutical CDMO industry to simplify manufacturing as it moves from primary care medicines to specialty medicines. San Antonio – April 7, 2022 – Transformational forces are influencing the global contract development and manufacturing organization (CDMO) market’s growth. Disruptive, innovative business models and technologies mandate the need to commercialize personalized therapies and focus on improvements in manufacturing technologies.
Channel Insider
APRIL 8, 2022
A group formed to boost the presence of women in the channel is entering its 12th year with a new president at the helm. The Alliance of Channel Women (ACW) was formed “with a mission to increase education, networking, and build advocacy for women in the channel,” says Cassie Jeppson, who in addition to the ACW president’s role is also director of North America Channel Programs at Lenovo. “We’ve continued that legacy in all our programs and committees that women can
Impact
APRIL 7, 2022
The post Why Australian brands are embracing the partnership economy appeared first on impact.com.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
ITA Group
APRIL 5, 2022
How Employers Can Foster Belonging in the Workplace. Having a sense of belonging is a basic human need like food, water and shelter. It’s an intrinsic motivator that pushes people to be involved in their environment—including their work environment. According to Deloitte, 79% of organizations agree fostering a sense of belonging in the workforce is important for their success , but only 13% say they’re ready to address the trend.
Frost & Sullivan
APRIL 7, 2022
Remote working throughout the pandemic years has made employees comfortable with modern video and team collaboration tools. The move to a hybrid workplace is based on the great revelation that employees can be equally, if not more productive working from home. Many employees are simply unwilling to go back to the office. So what can businesses do to draw employees back to the office where they can benefit from the in-person energy, creativity, and serendipitous conversations?
Tackle.io
APRIL 7, 2022
Not so long ago, marketing to software buyers was a fairly straightforward process, based on time-tested and proven methods: A lead downloads a whitepaper or attends a webinar, gets added to a nurture cadence as an MQL (marketing qualified lead) until they engage with sales, and then, if they purchase, the marketing team celebrates with a round of high-fives (virtual or otherwise).
Impact
APRIL 8, 2022
To be a good partnerships leader, you need to be innovative, ready to pivot, and adopt a sustainable strategy that goes beyond “set it and forget it.” That’s what 10 of the top partnerships professionals shared in Season 1 of The Partnership Economy podcast. In each episode, hosts Dave Yovanno and Todd Crawford posed the simple question: “What keeps you up at night?
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The tech world is crowded. And that means the stakes for channel management have never been higher. How do you cut through the noise? Are SPIFFs, business plans, and marketing development funds really worth it? Get real-world, boots-on-the-ground insight into what it takes to build a partner relationship management motion that attracts, trains, retains, and motivates the right partners.
ITA Group
APRIL 5, 2022
5 Ways to Enable Channel Sales & Account Managers. Channel Account Managers (CAM). Channel Sales Managers (CSM). Partner Sales Managers (PSM). Regional Sales Managers (RSM). Whatever you call them, these field or territory managers are influencers that hold the key to channel success—but they’re often forgotten as a core piece of your channel program strategy.
Dinkel Business Development
APRIL 7, 2022
In our last blog post , we outlined a few of the benefits that come along with a companywide emphasis on business development. Aside from the obvious goal of growing the bottom line, there are many additional advantages that are linked with building a culture of business development within a company. So, how can you actually go about doing so? Here are some basics to leveraging your workforce to fill your pipeline.
Magnetrix
APRIL 7, 2022
Listen to the podcast with guest speaker: Kathleen Phillips of Digital River. Aired on March 8, 2022. Table of contents: Introduction. How to show commitment to partners from the start? Alignment with partners - understanding one another. Have a channel strategy from the beginning. Standing out among other vendors. Channel partner training and alignment across the partner organization.
Impact
APRIL 7, 2022
It used to be that when we used the term “partner” here at impact.com, we had to explain ourselves. We had to define what we meant by a partner, the partnership economy , and why the business world needed to take notice. . They did take notice, and the entire marketing industry has since adopted the language of partnerships. So now, we don’t have to define what we mean. .
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ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu
Frost & Sullivan
APRIL 7, 2022
The pandemic imposed a new set of challenges on the global off-highway equipment market. From project and approval delays in key demand sectors like infrastructure and agriculture to supply chain bottlenecks resulting in erratic replacement of equipment and parts inventory, market participants struggled. Compounding this was the dearth of skilled equipment operators in the construction, mining, and agricultural sectors.
Thinkers 50
APRIL 7, 2022
Tom van der Lubbe is the co-founder of a mortgage advice company, Viisi NV, that was voted #1 Great Place to Work in Europe in 2021, and #1 Great Place to Work in the Netherlands for 2019, 2020, and 2021. Viisi specializes in mortgage advice, but their true purpose is to change the world of finance. At Viisi the employees come first, the clients second, and the shareholders last.
Tackle.io
APRIL 7, 2022
Not so long ago, marketing to software buyers was a fairly straightforward process, based on time-tested and proven methods: A lead downloads a whitepaper or attends a webinar, gets added to a nurture cadence as an MQL (marketing qualified lead) until they engage with sales, and then, if they purchase, the marketing team celebrates with a round of high-fives (virtual or otherwise).
Planview Blog
APRIL 6, 2022
Demand management software helps companies improve productivity, reduce bottlenecks, and make better-informed decisions. It can transform the way organizations plan and execute projects. But there’s a catch. If employees don’t know how to use this technology, there’s no point in implementing it. For all the time and resources organizations invest in new software, they often experience a similar challenge – a resistance to change from within.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Frost & Sullivan
APRIL 6, 2022
SAN ANTONIO — April 6, 2022 — Frost & Sullivan recently assessed the APAC contextual marketing solutions for telecommunications industry. Based on its research results, the company recognizes Pelatro with the 2022 Asia-Pacific Contextual Marketing Solutions for Telecommunications Company of the Year Award. The company’s technology platform, mViva, has a customer value management solution (the primary source of its revenue) and an increasingly popular complementary loyalty management solution
Aepiphanni
APRIL 5, 2022
In a nutshell, business management software gives you a complete overview of your internal operations. It’s essentially business intelligence technology that brings all of your information together into one place. Business Management Software Business management software is designed to help support, improve and automate your company’s processes and business tasks.
Tackle.io
APRIL 6, 2022
[link] Jon Dugan, Director of Partnerships and Alliances at A Cloud Guru, shares the story of why A Cloud Guru decided to start selling on the Cloud Marketplaces, the role the Marketplaces have played in A Cloud Guru’s business, and his advice for other companies looking to travel down this path.
Impact
APRIL 5, 2022
As partnerships drive a tectonic shift in the digital marketing world, the needs of brands and the ways they communicate with their audiences need to shift with it. That means impact.com makes changes too — with a newly redesigned user interface and fully reimagined digital asset management system to set up partners for success. From “ads” to “assets” — expand the universe for your partners.
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
Frost & Sullivan
APRIL 6, 2022
Higher ROI with artificial intelligence solutions to improve the customer experience. Customers’ increasing demands for self-service have pushed companies’ to reprioritize their digital roadmaps in a rush to meet customers’ expectations. Because live interactions cost companies 24 to 48 times as much as self?service tools, improving operational efficiency by implementing self-service customer channels promises an enormous return on investment (ROI) 1.
Aepiphanni
APRIL 5, 2022
In a nutshell, business management software gives you a complete overview of your internal operations. It’s essentially business intelligence technology that brings all of your information together into one place. Business Management Software Business management software is designed to help support, improve and automate your company’s processes and business tasks.
Tackle.io
APRIL 6, 2022
[link] Brennan Lynch, Director of Global Marketplaces at CyberArk, shares why CyberArk decided to start selling on the Cloud Marketplaces, challenges they’ve experienced along the way (and how they’ve solved them), and what CyberArk is looking for in the future of this revenue channel.
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