Sat.Sep 14, 2024 - Fri.Sep 20, 2024

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Engage Your Partners at Every Step

Partner Path

6 Action Items for Success Along the Partner Journey In the world of technology partnerships, vendors must constantly evolve to meet the needs of their go-to-market partners. As highlighted in our report, “The Partner Journey Through Partner Eyes,” vendors need to take specific, actionable steps to strengthen their relationships with solution providers at various stages of the partner journey.

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TOP 16 CORPORATE TRAVEL BOOKING PLATFORMS

Jake Jorgovan

Booking for corporate travel needs efficiency, tools for teams, and smart planning. The best corporate travel booking platforms streamline the process. They save your team time and money, and also ensure smooth travel experiences. In this article, we’ll break down the top 15 corporate travel booking platforms that are making business trips seamless and stress-free.

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Hitachi Vantara: Sustainability is an IT Channel Opportunity

Channel Insider

When MSPs, VARs, and other channel business leaders see the word sustainability, they likely have a variety of reactions, from “what is it?” to “why do I need to care as a business leader?” and maybe even, “what can I do about environmental issues?” For Kim King, SVP of Strategic Partners and Alliances at Hitachi Vantara, the answer to all of those questions is quite a lot, actually.

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Step Out Of the Lab

INSEAD Knowledge

Back in the early 1980s, plenty was written about the decline of American business on the global stage. One of the main criticisms levelled at US firms was their over-reliance on administrator CEOs. As a famous 1980 HBR article pointed out, these experts in finance and operations were too focused on short term objectives to fully appreciate or embrace innovation’s importance to long term success.

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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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The role of your CEO in corporate partnerships

Stellar Partnerships

The US election campaign has provided an interesting contrast in leadership styles. One candidate is poised, prepared and calm whilst the other resembles a rampaging raccoon after a gallon of red cordial. The actions of the leader have a big impact on an organisation and you need them to be aligned to your success. You don’t want unfortunate consequences for your partnerships any more than Springfield residents need recipes for dog au vin.

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NWN Carousel and Leverage Combine Forces for Federal Growth

Channel Insider

AI solutions provider NWN Carousel has strengthened its commitment to the federal market by acquiring Leverage Information Systems. Known for its expertise in serving federal clients, Leverage has consistently been recognized as a top Cisco partner, including seven consecutive years as the top partner in the sciences vertical. Expanding capabilities and market reach By joining forces with Leverage, NWN Carousel is bringing their impressive lineup of AI-powered communications, networking, data ce

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Inside the Metaverse: 10 Dynamic Forces Transforming the Future of Immersive Technologies and Virtual Worlds

Frost & Sullivan

Catalyzed by advancements in 5G, the Internet of Things (IoT), artificial intelligence (AI), 3D modelling, and quantum computing; the metaverse and digital worlds are poised to revolutionize multiple facets of future enterprises. Now, as immersive technologies like virtual reality (VR), augmented reality (AR), mixed reality (MR), and extended reality (XR) converge to create increasingly sophisticated and interconnected digital experiences, businesses are striving to harness the full potential of

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Crises, Stakeholders and Merger Success

INSEAD Knowledge

Unexpected macroeconomic shocks, from recessions to the Covid-19 pandemic, place extreme pressure on firms and executives to find new and creative ways to keep their firms operational and profitable. Faced with such challenges, many companies turn to mergers or takeovers as an efficient way of adapting to times of financial uncertainty. Merging with rival firms can reduce competition, lower operational costs and expand existing markets, allowing companies to grow or at least stay afloat amid cho

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Top 30 White Label Digital Marketing Agencies As Of 2024

Jake Jorgovan

Staying ahead of the competition often means finding the right partners to help scale your business. Whether you're an agency looking to broaden your service offerings or a business seeking to elevate your online presence, white label digital marketing agencies can be your secret weapon. In this blog, you’ll: Uncover a comprehensive list of the top 30 white label digital marketing agencies of 2024, chosen for their industry excellence.

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How to Build Competitive Channel Programs: Advice from 7 Channel Experts

The tech world is crowded. And that means the stakes for channel management have never been higher. How do you cut through the noise? Are SPIFFs, business plans, and marketing development funds really worth it? Get real-world, boots-on-the-ground insight into what it takes to build a partner relationship management motion that attracts, trains, retains, and motivates the right partners.

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How MSP Services Can Fill Talent Gaps for Businesses

Channel Insider

The rapid pace of technological change has made it challenging for companies to maintain the in-house expertise to manage their IT infrastructure and stay ahead of the curve. Managed service providers (MSPs) help fill the talent gap by providing a deep pool of specialized technical skills and expertise. By partnering with an MSP, businesses can overcome talent shortages, improve operational efficiency, and free up internal resources to focus on their core priorities.

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Top 10 Ranking Factors for ChatGPT (and SearchGPT)

SEO Magazine

According to OpenAI, ChatGPT has accrued more than 200+ million active weekly users, which equates to about 800 million to 1 billion active users per month. With SearchGPT around the corner and ChatGPT already having web-browsing capabilities, it’s becoming more important now than ever for businesses to consider how to rank in AI-based chat systems.

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Why Founders Benefit From Going to School

INSEAD Knowledge

“If you intend to found a tech start-up, I believe that an MBA is a complete waste of money,” said David Cancel, the CEO and founder of Drift. He is just one of many entrepreneurs in the Silicon Valley ecosystem – including Tesla and SpaceX CEO Elon Musk and former Facebook COO Sheryl Sandberg – who have questioned the value of acquiring an MBA if you want to helm a successful start-up.

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Top 30 Social Media Agencies in Miami for Results-Driven Campaigns in 2024

Jake Jorgovan

Struggling to amplify your brand's social media presence? Finding the right agency in Miami can be overwhelming. Fear not, you've landed on the perfect resource to guide your decision. Comprehensive listings : Discover the top 30 social media agencies in Miami. Diverse expertise : Learn which industries these agencies excel in. Specialized services : Uncover the key services offered by each agency.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Cynomi Now Available to MSPs, MSSPs Through Pax8 Marketplace

Channel Insider

vCISO platform vendor Cynomi announced today that their tool, designed to automate virtual CISO offerings for MSPs and MSSPs, is now available through the Pax8 marketplace. Partners transacting through the cloud-based marketplace in EMEA and North America will now have access to Cynomi’s platform. “With 75% of service providers experiencing high demand for vCISO services, more MSPs are looking to meet this growing demand, but they often face significant challenges.

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Risk Management in Wedding Planning: Preparing for the Unexpected

Binfire Collaboration Blog

Wedding planning can be as intricate and detail-oriented as any large-scale project. Just like project managers prepare for unforeseen risks in their professional endeavors, wedding planners and couples must anticipate and manage potential issues that could arise before or during the big day. The complexity of a wedding—coordinating multiple vendors, adhering to strict timelines, managing budgets, and keeping guests happy—makes risk management an essential component of the process.

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Negotiate Like There IS a Tomorrow

Vantage Partners

If you need the other side to work with you after you sign the deal, then how you get your deals done matters—a lot.

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Best 30 Social Media Agencies in Miami for Strategic Campaigns in 2024

Jake Jorgovan

Are you struggling to boost your brand's online presence through social media? Finding the right agency in Chicago can seem daunting. We've compiled a definitive list of the top 30 social media agencies in Chicago. This article provides: A curated list of top-notch agencies. Details on the industries they specialize in. Key services offered by each agency.

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Maximize Productivity and Simplify IT Management with Conversational AI

ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

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Video: Phantom Technology Solutions CEO On Raising The Bar As An MSP

Channel Insider

Henry Timm, CEO of Phantom Technology Solutions, joins host Katie Bavoso in Part 1 of this two part episode of Channel Insider: Partner POV. Timm dives into compliance and security going hand in hand with education and explains how he incentivizes his staff to stay up to date on training. In a world where Timm says the barrier to entry to call one’s business a managed service provider is low, he invites stricter legislation to ensure competitors in his field know exactly what they’re

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How Removing Old or Irrelevant Content Can Improve Your SEO Performance

SEO Magazine

Refresh your website by cleaning out the cobwebs. Getting rid of outdated content can seriously boost your search engine rankings and bring in more traffic. Think of it as decluttering; by tidying up, you present a fresher, more relevant face to the world—and notably, to Google’s algorithms. By cleaning the house, CNET sacrificed thousands of articles, trading quantity for quality in a bold bid to rise through the search engine ranks.

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Watch Your Blind Spots

Vantage Partners

If you ask any professional services provider team about the criticality of stakeholder alignment to winning business and delivering successfully, they will tell you it is indispensable. Yet, few provider firms institutionalize building stakeholder alignment as an organizational capability.

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Best 30 Google Ads Agencies in Los Angeles for 2024: Your Go-To List

Jake Jorgovan

Struggling to find the right Google Ads agency in Los Angeles? Your campaign's success depends heavily on expert handling. You'll discover a curated list of the area's top 30 Google Ads agencies. Explore the variety of industries these agencies specialize in. Learn about the key services each agency offers. See notable clients that have benefited from their expertise.

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How to Prove Marketing Value: Demonstrate Content ROI and Contribution to Sales

Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

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HackerOne Welcomes New CEO, Expands PartnerOne Program

Channel Insider

Security company HackerOne announced in September it would welcome new CEO Kara Sprague, effective November 4. HackerOne followed that news with additional changes to its PartnerOne program targeting MSPs and others in the channel and tech ecosystem. HackerOne expands offerings to dig deeper into enterprise security risk These actions come as HackerOne expands its offerings beyond bug bounty, in which it is already a market leader, into new capabilities from threat hunting to penetration testing

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Understanding User Intent: Matching Content to Informational, Navigational, and Transactional Search

SEO Magazine

Understanding user intent is key to crafting content that resonates with your audience and performs well on Google. This involves recognizing whether users are seeking information, aiming to visit a specific site (navigational), comparing options (commercial), or ready to make a purchase (transactional). By aligning your content strategy with these intents—informational, navigational, and transactional—you not only meet the needs of your visitors but also enhance your chances of ranking higher i

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Transparency Through Documentation: A Pathway to Safer AI

Partnership on AI

Share Our Blog / Blog Transparency Through Documentation: A Pathway to Safer AI Thalia Khan, Albert Tanjaya, Jacob Pratt, John Howell September 18, 2024 Content Wrapper Click here to start editing --> Content Row Click here to start editing --> Across the globe, people are using generative AI systems, built on foundation models, everyday to help with homework, act as customer service representatives, and create images based on user requests.

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Why Every Channel Manager Needs Partner Relationship Management Software

Mindmatrix

Managing relationships with channel partners can be a challenging task. Channel managers are responsible for ensuring that partners have the resources, support, and tools they need to succeed. However, doing this manually or through disjointed systems can be inefficient and result in missed opportunities. That’s where Partner Relationship Management (PRM) software comes in.

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How to Leverage Intent Data for Better Outcomes

Speaker: Susan Spencer, Principal of Spencer Communications

Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.

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2025 Will Be Good for the Australian Channel: Gartner

Channel Insider

New Gartner forecasts show that IT spending in Australia is set to experience a significant boost in 2025 and that the IT channel will be closely involved in deploying much of the tech that is bought. According to Gartner’s analysts, overall IT spending in Australia is expected to climb by 8.7% and is being driven across multiple priorities, including cybersecurity, AI, and hardware refreshes as Windows 10 goes out of service next year.

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Public Relations and Marketing Intern 2024: Reflections on Boston, Biotech, and Beyond

LaVoie Health Science Blog

By: Magnus Stakkestad When I arrived in Boston in early June, I was highly aware of the city’s unique life science ecosystem, given that it’s home to some of the world’s leading universities, research institutes, hospitals, and businesses. I thus approached my role as public relations and marketing intern at LaVoieHealthScience with enthusiasm and an eagerness to learn.

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Personalisation vs Profit: Which Matters More for Hotels?

TRG Blog

Personalised services versus revenue management, which is more crucial for a hotel's success ? This is a question that has sparked considerable debate among industry professionals.

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